8 simple steps to determine how the paid search traffic is converting in GA4

💡 Following are the eight simple steps to determine how the paid search traffic is converting on your website in GA4 👇

1) Navigate to the 'Explore' > 'Path exploration' report template in your GA4 property.

2) Double click on ‘Paid traffic’ under ‘SEGMENTS’ so that it is applied to your report.

3) Click on the ‘Start Over’ button located at the top right-hand side of the report.

4) Select ‘Event Name’ as the Ending Point.

5) Select a conversion event like ‘Purchase’.

6) Select ‘Page title and screen name’ from the drop-down menu under STEP-1.

7) Click on the blue bar under STEP-1 to generate STEP-2.

8) Click on the blue bar under STEP-2 to generate STEP-3 and so on.