Are You Waiting 12 Days Before Analyzing GA4 Data?

Author

Himanshu Sharma
November 20, 2024

💀 ☠ Your GA4 data analysis and reporting may not be accurate if you don't wait for at least 12 days after a key event is recorded.👇

Many GA4 users seemed to have forgotten that they needed to wait at least "12 days" before analyzing conversion attribution data to get the most complete and accurate picture of channel performance.

This is because

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