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Best GA4 Account Structure for Multiple Websites
Himanshu Sharma
June 22, 2025
In this article, I will show you the correct way to structure your GA4 account when you manage multiple websites, subdomains and/or mobile apps.
Setting up your GA4 account structure is the most important stage of your setup. Get it wrong, and you will face dire consequences.
Here are some frequently asked questions about GA4 setup that you will find useful:
How many Google Analytics accounts do I need?
How many Google Analytics 4 properties do I need?
How do I create additional reporting views in GA4?
How many Google Analytics 4 views do I need?
But that's not all. You might also be wondering:
#1 How to structure your GA4 account for closely connected websites.
When two or more websites together provide a complete user experience, then these types of websites are known as closely connected websites.
#2 How to set up roll-up properties?
#3 How to set up multiple GA4 Properties to fix data sampling issues?
You need to make sure to structure your GA4 account and property correctly to avoid any negative consequences.
However, before we proceed, you need to understand the GA4 account structure and hierarchy.
Understanding Google Analytics Account Hierarchy.
A Google Analytics Account is made up of