Don’t Import 'Purchase' Event from GA4 to Google Ads

☠️ 💀 You should not import the 'purchase' key event from GA4 to Google Ads. 💥 

There is a strategic way to leverage both GA4 key events import and Google Ads conversion tracking.

Set up native Google Ads conversion tracking first to capture the core conversion actions directly within Google Ads.

Subscribe to keep reading & get free access to GA4 Mastery Course

This content is free, but you must be subscribed to OptimizeSmart Newsletter to continue reading.

I consent to receive newsletters via email. Terms of Use and Privacy Policy.

Already a subscriber?Sign In.Not now