GA4 Misattributing Sales to PayPal? Here's the Real Fix.

Author

Himanshu Sharma
November 20, 2024

💀 ☠ Is GA4 attributing a lot of sales to PayPal.com instead of the original referrer? The Fix is not 'List unwanted referrals'. It is something else. 👇

When you exclude paypal. com as a referral source, GA4 does not automatically assign the sale to "direct traffic."

Instead, it looks back at the user's journey and attributes the traffic/sale to

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