How Developers Prevent GTM Scripts from Ad Blockers

Author

Himanshu Sharma
November 28, 2024

🧨 🤯 I am not a web developer. So, I asked seasoned developers how they are currently stopping ad blockers from identifying and blocking GTM container scripts. I summarised their findings in a 6 steps approach to dealing with this issue. 👇

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In case you are unaware, Adblockers like 'Ghostery' employ not one but multiple sophisticated mechanisms to identify and block tracking scripts like GTM container code.

Blocking the client-side GTM script makes even the GTM server-side tagging pretty much useless.

And since millions of people use adblockers, most of the time, your tracking does not work whether or not a user consents to tracking.

Step-by-step approach to save GTM script from being identified and blocked by AdBlockers.

Step-1: Rename the GTM Script to avoid detection by name.

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