How to Analyze Peak Website Visits in GA4 BigQuery

Author

Himanshu Sharma
November 25, 2024

💡 Here is how you can determine when users are most likely to visit your website in GA4 Bigquery.

Step-1: Convert 'event_timestamp' into a date object.

You can use a simple text prompt like 'Convert the values of 'event_timestamp' into a date object' in chatGPT.

The formatted 'event_timestamp' may look like the one below:

2024-11-23 07:05:30.985585 UTC

Step-2: Once the 'event_timestamp' is formatted, segment the converted values into ‘Morning’, ‘Afternoon’, ‘Evening’ and ‘Night’.

Following is my definition:

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