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How to create Conversion Segments in GA4.
Himanshu Sharma
November 26, 2024
💥 🤯 🚀 Here is how you can create Conversion Segments in GA4. 👇
A conversion segment allows you to isolate and analyse specific sets of conversion paths (aka attribution paths) in your analytics reports.
It is used to segment conversion path data.
Following is an example of Conversion Segment:
A conversion segment that only includes conversion paths in which any interaction was paid search, but the last interaction was organic search.
Through this conversion segment you can understand the role of paid search traffic in assisting conversions which were closed by organic search traffic.
Unfortunately, GA4 does not offer conversion segments in the same way as Universal Analytics.
While conversion path data is available in GA4 (via the 'Attribution Paths' report), segmenting conversion paths based on specific interactions, as I described in my example, isn't directly supported.
So what you should do is download the data from the 'Attribution Paths' report into Google Sheets.
