How to get crystal clear conversion attribution in GA4

🚀 🔎 🎯 Here is how you can get crystal clear conversion attribution data in GA4 👇

Traffic from different marketing channels tends to behave and convert differently.

For example, you can not expect Facebook ad traffic to convert like Google Ads traffic and vice versa.

Similarly, you can not expect YouTube traffic to convert like organic search traffic and vice versa.

Yet most marketers give the same treatment to traffic from different marketing channels.

So, they send traffic from all these different marketing channels to the same landing page.

All these different traffic types are exposed to the same ad copy and offer.

And all are eventually thrown into the same sales funnel to convert.