How to get crystal clear conversion attribution in GA4

🚀 🔎 🎯 Here is how you can get crystal clear conversion attribution data in GA4 👇

Traffic from different marketing channels tends to behave and convert differently.

For example, you can not expect Facebook ad traffic to convert like Google Ads traffic and vice versa.

Similarly, you can not expect YouTube traffic to convert like organic search traffic and vice versa.

Yet most marketers give the same treatment to traffic from different marketing channels.

So, they send traffic from all these different marketing channels to the same landing page.

All these different traffic types are exposed to the same ad copy and offer.

And all are eventually thrown into the same sales funnel to convert.

That way, you can know exactly how each traffic source behaves, where they are dropping off, etc.

That way, you know exactly what is working and not working in your multi-channel marketing.

You optimize each funnel differently.

That’s a very inefficient way of doing funnel analysis and optimization, esp. in the world of ad blockers, consent mode and privacy restrictions where you don’t know half of the time whether a user is new or returning or how many channels they have already been exposed to.

Conversely, the more intertwined and complex the customer journey becomes, the more challenging it is to attribute conversions to specific marketing efforts accurately.

I know what you are thinking. That’s too much development work.

That means re-tagging, restructuring marketing campaigns, creating new landing pages and ad copies, creating new strategies, funnels, etc.

Well, if it is too much work for you, then be content with whatever attribution data you are currently getting and make guesses about what is working and not working in multi-channel marketing.

The days of lazy marketing are over 😄