How To Track Organic Search Traffic in GA4

The best way to track organic search traffic in GA4 …

Each tab displays one sub-report, which measures the performance of organic search traffic to the website.

The exploration report has the following sub-reports:

1. Overview – This report provides an overview of each organic search traffic source.

2. Landing Pages – Use this report to measure the performance of landing pages for organic search traffic.

3. Devices – Use this report to measure the performance of different devices (desktop, mobile, smart TV, tablet) which send organic search traffic to your website.

4. Browsers – Use this report to measure the performance of different web browsers which send organic search traffic to your website.

5. Countries – Use this report to determine where organic search traffic is coming to your website.

6. Conversions – Use this report to determine all the conversions generated by organic search traffic on your website.

7. ECommerce – Use this report to measure the ecommerce performance of organic search traffic to your website.

8. User Flow – Use this report to determine how the organic search traffic is using your website.

9. Funnel – Use this report to determine how organic search traffic converts to your website.

#1 Creating the ‘Overview’ report.

Follow the steps below:

Step-1: Make sure that your GA4 property has collected at least 30 days of historical data before you move forward. Otherwise, your data analysis would not be statistically significant.

Step-2: Login to your GA4 property and then click on the ‘Explore’ link: