How to track webpages with zero pageviews in GA4

Hi

Himanshu here from OptimizeSmart. I hope you are doing well. 

I have a couple of updates for you...

#1 Step by step guide to tracking web pages with ZERO pageviews in GA4.

There are three ways to identify web pages with zero pageviews in GA4:

1. Track pages with fewer than 30 pageviews in the past month.

2. Use the ‘Tag Coverage’ report to spot inactive pages (not reliable).

3. Use Screaming Frog SEO Spider (highly recommended) to track pages with zero pageviews.

To do this, use the paid version of Screaming Frog, which supports GA4 integration.

After linking your GA4 property, go to ‘Metrics’ > ‘Views (screenPageViews)’, start the crawl, and sort by 'GA4 Views' in ascending order. Export the list of pages with zero views to either optimize or delete them.

#2 Stop Trusting GA4/GTM Tag Coverage Report – Do This Instead.

The GTM alert "Container quality: Needs Attention" highlights untagged pages, but the Tag Coverage report is unreliable.

The report frequently misidentifies pages, showing false positives where tagged pages are marked as untagged, false negatives where untagged pages are marked as tagged, and includes irrelevant pages like dynamic URLs and non-content pages.

A more effective solution is to use Screaming Frog SEO Spider. This tool can scan large sites with over 10,000 pages, providing accurate tag detection without false positives or negatives.

To use it, activate the Custom Search feature, scan the website's source code, and identify untagged pages across the entire site.

#3 Your Website Traffic Didn't Disappear - Your GA4 Tracking Did.

Anti-tracking browsers and "Never Consent" features are shaking up client-side tracking. They block cookies, ad requests, and GDPR pop-ups, which means user activity goes untracked.

So, before blaming Google updates or AI chatbots for traffic drops, ask yourself, is it really the traffic, or is your tracking falling short? Server-side tracking shows users are still there, with higher engagement and event reporting.

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#4 Exposed: 6 Critical Flaws in GA4 Attribution Paths!

Before You Trust GA4 Attribution Paths, Watch Out for These 6 Critical Flaws!

#1 GA4 Attribution paths are based on only “known touchpoints”.
#2 GA4 Conversion paths report attribution for only “online touchpoints”.
#3 GA4 does not always record and report attribution across devices and browsers.

#4 Filtered reports can omit certain touchpoints on attribution paths.
#5 Data sampling issues can skew the attribution path data.
#6 Not all touchpoints are equally valuable.

#5 Why Your Google Tags Are 'Still Running' (And How to Get Them Moving Again!).

The following are the main reasons:

#1 Google has detected that you have a Consent Management Platform (CMP) but have not enabled Consent Mode.
#2 Your CMP is not working correctly with Google Consent mode.
#3 You are using a CMP which is not Google certified.

#4 Ad blockers and privacy extensions can completely block or interfere with consent signals sent from a CMP to Google Tags.
#5 A Content Security Policy (CSP) can interfere with the transmission of consent signals to Google Tags.

#6 These are the best tag auditing tools for GA4.

If you do not do tag auditing, you will have a hard time fixing tracking and conversion issues on your website. Following are the best tag auditing tools:

#1 Google Tag Manager (GTM)- You can use the preview mode of GTM and then use Google Tag Assistant to check the tags on your web page.

#2 Screaming Frog SEO Spider- It is a website crawler primarily used as a technical SEO audit tool, but I also use it for tag auditing. You can scan the entire website (regardless of its size) for missing tags in one go.

#3 Observe Point - It is designed especially for tag auditing and privacy compliance. It can be a very useful tool if you manage websites where tag auditing and privacy compliance are of "paramount importance".

#7 GA4 BigQuery Course.

My GA4 BigQuery course teaches you how to send and manipulate GA4 data in BigQuery using ChatGPT. Instead of teaching you SQL, I teach you to create effective text prompts in ChatGPT, which will automatically create your desired SQL.

You will learn to query GA4 data in BigQuery faster and more efficiently than most SQL users with years of experience. It is one of a kind course which you won't find anywhere else. [No prior knowledge of BigQuery or SQL required.]

#8 Get the 62 points GA Checklist ebook (45 pages).

This is my most downloaded ebook ever (over 500k downloads). I update this checklist every couple of months.

Almost every analytics expert, optimizer, online marketer, and agency you follow owns this ebook. This is the checklist for you if you want to set up your GA4 account correctly and fast.

#9 Do you want expert help in setting up/fixing GA4 and GTM?

If you are not sure whether your GA4 property is set up correctly or you want expert help in setting up/fixing GA4 and GTM tracking issues, then contact us.

I hope you find all these updates helpful.

Talk soon,
Himanshu Sharma
Founder, OptimizeSmart. com