Reusable Script to Address GA4 Server-Side Tagging Concerns

💀 ☠ 🤯 Clients doubting your GA4 Server-Side Tagging? Calling it unreliable? Blaming you for any technical issue affecting their website? Use the following reusable script to address their concerns. 👇

We all have heard this at least once in our career.

This is a common problem in multi-user environments where different agencies and developers work simultaneously on the same website.

Here is how you can make your point without playing the blame game step by step:

Step 1: Acknowledge the issue.

- I understand your concern and appreciate your feedback.

- It is common for dynamic websites with frequent updates to experience tracking stability challenges.

Step 2: Explain the situation. 

- Websites often undergo code changes, which can affect tracking implementation.

- Server-side setups require regular monitoring and maintenance to stay reliable.

- Even with thorough testing, not all edge cases or interactions can be predicted.

Step 3: Highlight shared accountability. 

- Changes made by us could potentially cause issues, but other factors may also play a role, such as: pre-existing bugs, third-party integrations, Server-side configurations.

- Without detailed information, verifying the root cause conclusively is challenging.

Step 4: Request clear information. 

To resolve this effectively, we need:

- Specific details about the issue.

- Information on recent updates.

- Any evidence directly linking the issue to our recent changes.

Step 5: Set realistic expectations 

- No server-side tracking setup is set and forget.

- It demands more maintenance than client-side tracking.

Step 6: Propose a solution. 

- Let's address one issue at a time. Please provide:

>> A description of the issue you want fixed.

>> Pre-defined criteria for what you consider as fixed.

- Ensure these criteria are detailed, measurable, and achievable, avoid subjective terms like works well or seems better.

Step 7: Verification period. 

Once the issue is fixed according to the agreed criteria:

>> You have one week to verify the resolution or report side effects.

>> After that, the issue will be considered resolved.

Step 8: Billable work policy.

Any work requested after this resolution will be treated as a new billable task.

Step 9: Reassure the client. 

- We are committed to resolving issues efficiently while maintaining transparency.

- Our goal is to work together to minimize challenges and improve the system's reliability.

This step-by-step approach should help you save your skin and ensure your continuous employment. 👍