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- Struggling with GA4 Implementation? Try This Simple Guide
Struggling with GA4 Implementation? Try This Simple Guide
Himanshu Sharma
June 22, 2025
In this GA4 Implementation guide, I share with you the process we follow for any Google Analytics 4 (GA4) implementation project.
You can use my GA4 implementation guide to set up any type of GA4 tracking, whether it is: event tracking, ecommerce tracking, scroll tracking, channel grouping, custom dimensions, custom metrics etc.
Blueprint for GA4 Implementation.
Stage #1: Planning.
At this stage, you plan out exactly:
What data will you collect (tracking requirements).
What is required to get the desired data (implementation setup requirements) and whether getting the desired data is technically feasible (technical feasibility study).
How will you collect the data (functional and technical designs)?
How the tags would be deployed (tag deployment planning).
How the data should be processed.
How the data should be reported.
Risk assessments – risk associated with tag deployment and the project in general (including tag auditing).
Many marketers/analysts skip the planning stage and jump straight into the implementation phase, which could result in a lot of rework, missed deadlines, additional cost, disappointment, disagreement, conflicts, lawsuits and war, especially if the implementation project is big and a lot of money is at stake.
I would suggest creating a project scope document at this stage, which clearly outlines: