The Truth About GA4 Key Event Name Length Limit

Author

Himanshu Sharma
November 23, 2024

❝

💀 ☠ The Google documentation on the length of event name in GA4 is a bit misleading.

The documentation seems to suggest that "_c" is appended to the length of the event name to mark the event as a key event. 👇

So, one might conclude that the length of an event name should not exceed 38 characters, leaving room for the "_c" suffix.

Subscribe to keep reading & get free access to GA4 Mastery Course

This content is free, but you must be subscribed to OptimizeSmart Newsletter to continue reading.

I consent to receive newsletters via email. Terms of Use and Privacy Policy.

Already a subscriber?Sign In.Not now