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Using Data Processing Delays to Your Advantage in GA4
Himanshu Sharma
November 27, 2024
💥 🤯 🚀 Here is how you can use data processing delays (24 hours to 12 days) to your advantage in GA4 👇
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The 24 hours to 12 days delay in GA4 event reporting may seem inconvenient at first, but it can offer several benefits that can lead to more sales and better ROI.
The delay forces marketers to adopt a "baker" approach rather than a "cook" mentality.