Why I Strongly Advocate GA4 as a Future-Proof Analytics Tool

Author

Himanshu Sharma
November 25, 2024

💡 🚀 I strongly advocate sticking with GA4 as the future proof analytics tool, primarily due to its data modelling capabilities and the fact that Google's infrastructure and expertise in handling modelled data are unparalleled. 👇

With vast data centres globally and unparalleled computational power, Google can deliver superior data modelling solutions compared to competitors.

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As the observed data continues to decline because of the ever increasing privacy restrictions, accurate data modelling becomes even more important than ever for understanding user behaviour.

GA4 excels in data modelling due to Google's extensive experience with predictive analytics and machine learning.

Google is, first and foremost, a machine learning company. Never forget that.

This identity shapes every product they build, from search engines, AI bots to advertising platforms and analytics tools like GA4.