Why Connect Google Analytics MCP Server to Claude?
The advantage of connecting the Google Analytics MCP Server to Claude is that you can directly ask questions about your GA4 data via Claude.
Instead of this:
- Go to GA4 property.
- Navigate through menus.
- Set up reports manually.
- Export data.
- Analyze in spreadsheets.
- Create visualizations.
- …
You can now do this (In Claude):
Just ask questions in plain English, like:
- "How many users visited my site yesterday?".
- "What's my bounce rate for the last 30 days?".
- "Show me my top 10 pages by traffic".
- "Compare sessions by device type and country for the last 3 months".
In short, you get a personal data analyst who understands your GA4 data and can answer questions in a conversational manner.