Insights on Voice AI, GA4, and data analytics
If you have to choose between the two carriers, Telnyx is the better option for Voice AI Agents. Telnyx is consistently cheaper, often roughly half
Your Google Analytics 4 data in BigQuery is unlikely to be accurate unless you follow these four rules for data aggregation. Rule-1: Aggregate event-
What is SQL Query Logic? SQL query logic means how you structure your SQL queries. You have to use different SQL logic depending on the
If you're building voice AI agents for clients, you need to understand how billing really works. Because it's not as simple
Live monitoring in Retell AI lets you listen to live calls between your caller and the voice agent. It lets you take control of the
Think of SMS deliverability as four simple questions: 1. Did the person agree to get this? 2. Does the message clearly show who it’s
When working with Google Analytics 4 data in BigQuery, always assume that any event parameter can be stored in multiple data type columns. Account for
Here is how you can determine when users are most likely to visit your website in BigQuery. Step-1: Convert ‘event_timestamp’ into a date
Use the following SQL (automatically generated via a text prompt in ChatGPT) to track Google Analytics 4 AI Traffic in BigQuery: -- Calculate AI Traffic. SELECT
Custom dashboards in Retell let you track call, chat, and agent metrics through charts you configure yourself. This guide (47 pages) walks you through everything
In Retell AI, expressive mode is available for Platform voices which is used to control how your voice agent sounds. As you can see from
Here is how you can quickly determine the scope of any dimension or metric in GA4 without using ‘GA4 Dimensions and Metrics Explorer‘ or ‘API
Follow the steps below to track 404 pages (broken links) in GA4 (Google Analytics 4): 1. Make sure your broken links are hard 404s, not
Follow these 5 Simple Steps to Track GA4 UTM Parameters (aka Custom Campaigns) in BigQuery. Step-1: Calculate the values of the ‘Campaign Name’ column
Here is a nice little trick to filter Google Analytics 4 reports by UTM parameters. Use the following filters while creating/editing an exploration report:
The ‘utm_marketing_tactic’ UTM parameter is used to send information related to your marketing tactics like your targeting strategies (prospecting, remarketing), bid strategies, buying
The ‘utm_creative_format’ is a key of a UTM parameter which is just like the ‘utm_content‘ key and is used to send information
The ‘utm_campaign_id’ is a key of a UTM parameter which is required for sending information related to the unique identification number of your
The ‘utm_source_platform’ is a key of a UTM parameter which is used to send the name of the marketing platform which sent traffic
‘utm_content’ is a key of a UTM parameter which is used to send information related to campaign content (ad version) to GA4. For example.
‘utm_term’ a key of a UTM parameter which is used to send the information related to the campaign term (paid search keyword) to GA4.
‘utm_campaign’ is a key of a UTM parameter which is used to send the name of the custom campaign to GA4. You can use
‘utm_medium’ is a key of a UTM parameter which is used to send information related to the traffic medium of a custom campaign to
‘utm_source’ is key of a UTM parameter which is used to send information related to the traffic source of a custom campaign to Google
‘utm_id’ is a key of a UTM parameter which is used to send information related to the unique identification number of your campaign to
Note: This article is in conjunction with the following articles: 1. Understanding PBX for Voice AI, 2. Overflow and After-Hours Voice AI Receptionist, 3.
Note: This article is in conjunction with the following articles: Understanding PBX for Voice AI, Overflow and After-Hours Voice AI Receptionist and Understanding Call
The secret to finding the real Google Analytics 4 Conversion Paths in BigQuery is to use the last non-funnel touch approach. In GA4, the
‘event_params.source’, ‘event_params.medium’ and ‘event_params.campaign’ fields represent last-touch attribution at the event level. These fields do not necessarily change
This article is in conjunction with the articles: 'Understanding PBX for Voice AI' and 'Overflow and After-Hours Voice AI Receptionist'