OpenAI introduced Instant Checkout inside ChatGPT for Plus, Pro, and Free users.
What is Instant Checkout?
Image Source: https://developers.openai.com/commerce/guides/get-started
Instant Checkout is a way for shoppers to find and buy your products directly inside ChatGPT.
Instant Checkout is built on the Agentic Commerce Protocol (ACP), a standard that enables ChatGPT (the “agent”), your shoppers, and your business to communicate with each other to discover products, check out, and fulfil orders.
Note: Instant Checkout is currently available only in the U.S. for U.S. merchants, with plans to expand to additional countries and merchants next year.
What powers ChatGPT shopping?
- Purchases run on the Agentic Commerce Protocol (ACP), which OpenAI co-developed with Stripe.
- At launch, Etsy sellers’ products can be bought directly in ChatGPT.
How do orders and payments work?
- Your existing store systems handle orders, payments, and fulfilment.
- ChatGPT securely passes the customer’s details to your system to complete the purchase.
What merchants pay and control?
- Merchants pay a small transaction fee.
- You remain the merchant of record. You get paid directly, decide to accept or decline orders, and handle refunds and chargebacks.
How are products ranked?
- Products are ranked solely based on their relevance to the shopper’s request.
- Rankings are not influenced by sponsorships or by whether Instant Checkout is turned on.
Why use Instant Checkout as a merchant?
- Reach: Places your product catalogue in front of people who are already describing what they want.
- Trust & speed: ChatGPT provides fast, personalised recommendations, allowing customers to make purchases without leaving the chat.
- Control: You remain the merchant of record. You get paid directly, you decide to accept/decline orders, and you own refunds/chargebacks and the customer relationship.
The platforms (and their merchants) that have Instant Checkout enabled.
- Etsy (US): If you sell on Etsy, your shop is automatically enabled for Instant Checkout. You don’t need to sign up or build anything.
- Shopify: It is not live yet. When it launches, Instant Checkout in ChatGPT will be automatically enabled for Shopify stores, no signup or setup required.