m17-ga4-bigquery-attribution

Topic-14: Which Attribution Model to use for GA4 BigQuery data?

1 min read

Topic-13: Long Attribution Windows are bad

Topic-12: Multi-Channel Marketing and Conversion Windows

1 min read

Topic-11: The role of Conversion Windows in Attribution

1 min read

Topic-10: 'collected_traffic_source' fields vs 'session_traffic_source_last_click.manual_campaign' fields

1 min read

Topic-9: Cross Channel campaigns

Topic-8: Google Ads Campaigns

1 min read

Topic-7: Manual Campaigns

1 min read

Topic-6: Last Touch Traffic Attribution At Session Level

Topic-5: First Touch Traffic Attribution At User Level

1 min read

Topic-4: Traffic Attribution Is Not The Same As Conversion Attribution

Topic-3: GA4 UI and Data API Use Non-Direct Last Touch Attribution at Session Level

Topic-2: Example For Last-touch Traffic Attribution at Event Level

Topic-1: Last-touch Traffic Attribution at Event Level

1 min read