Google Tag Manager Implementation Guide

This article covers installing Google Tag Manager (GTM) and deploying various marketing and analytics tags. If you are brand new

The Realistic Latency Target for Voice Agents.

Gemini 3.1 Flash-Lite Works Well for Voice AI.

Gemini 3.1 Flash-Lite is one of the best models for production voice AI right now. It is fast, cheap,

Google Analytics 4 for Low Traffic Websites

If you run a low-traffic website (less than 1000 visitors a day), your GA4 property is not really meant for

Google Analytics 4 not working? Here is how to fix it.

Google Analytics 4 not working? Is Google Analytics 4 not working? Sometimes Google Analytics tracking code just stops working (i.

Google Tag Assistant Tutorial

What is Google Tag Assistant? Google Tag Assistant is a chrome extension that is used to identify, validate, and troubleshoot

8 Signs Your GA4 Property Needs Expert Help

The following are the 8 Signs your GA4 property is critically ill and requires expert help. #1 The unassigned traffic

Google Ads tag still running in GTM? Here is the fix

Your Google Ads tags remain in the “Still Running” state in Google Tag Manager, most likely because the consent choices

Don’t Aggregate Unconsented Events in GA4 BigQuery

Aggregating Unconsented Events Could Be Your Biggest GA4 BigQuery Mistake. If you are using Google Advanced Consent Mode, your GA4

How to find Average Order Value in Google Analytics 4

In GA4, the ‘Average Order Value’ metric is called ‘Average purchase revenue’. It is calculated as ‘Purchase Revenue’ / ‘Transactions’. ‘Average

Calculating Conversion Paths in GA4 BigQuery

Calculating conversion paths in GA4 BigQuery tells you which page sequences your converting users actually take before they submit a

Calculating User Paths in GA4 BigQuery

Calculating user paths in GA4 BigQuery is one of the toughest queries you can write in SQL. Unless you have

Google Tag Manager Variables and Triggers Tutorial

Introduction to GTM Variables A variable is a storage location in the computer’s memory. It has got a ‘name‘

Understanding Lookup Table in Google Tag Manager

A lookup table variable is a user defined variable in Google Tag Manager. As the name suggests this type of

Google Tag Manager Regex Table Variable Explained

Introduction to GTM Regex Table Variable A Regex table variable is a user-defined variable in Google Tag Manager. It is

Audience Triggers in Google Analytics 4

What are Audience Triggers in Google Analytics 4? The Audience Triggers in Google Analytics 4 fire an event when users

Google Data Studio Aggregation Explained

Google Data Studio aggregation is the process of summarizing tabular data. Tabular data is data that is in the form

How to use Segment Overlap Report in Google Analytics 4

In this article, I am going to talk about how to use the segment overlap report in Google Analytics 4

Google Analytics 4 Predictive Audiences – Tutorial

In this article, I will discuss how to create a predictive audience in Google Analytics 4 (GA4). Predictive audience overview

How to Connect Google Ads to Google Analytics 4

Follow the steps below to connect Google Ads to Google Analytics 4: Step-1: Make sure that you have the ‘editor’

Google Analytics 4 Admin Settings Tutorial

The following are the various methods through which you can change the Admin settings of your GA4 property: Admin Through

6 Critical Flaws in Google Analytics 4 Attribution Paths

Before You Trust GA4 Attribution Paths, Watch Out for These 6 Critical Flaws! #1 GA4 Attribution paths are based on

Counting GA4 Sessions in BigQuery? Watch for These Caveats

In GA4 BigQuery, you must be aware of the following caveats when calculating sessions. In GA4, a session can start

The Data Set Configuration Error in Google Data Studio

If your data source schema is not set up correctly and you create/refresh a report in Google Data Studio

How to use custom templates in Google Tag Manager

The ‘custom templates’ in Google Tag Manager allows you to create your own tag and variable templates that you can

How to embed Google Data Studio report on a website

Google Data Studio allows you to embed a fully functional report on any iframe enabled website/app or on any

Conversion Funnel Analysis in Google Analytics 4

Getting traffic to your website is one thing, but getting it to convert is a whole different ballgame. You may

Understanding data filters in Google Analytics 4

What are Data filters in Google Analytics 4? In Google Analytics 4 (GA4), you can include or exclude certain event

How to exclude internal traffic in Google Analytics 4

What is internal traffic in GA4 (Google Analytics 4)? The traffic generated by you or your employees, suppliers and other

Guide to Data Types in Google Data Studio

The data type of a data source schema field determines the kind of data to expect (in the connected data