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Your Google Analytics 4 data in BigQuery is unlikely to be accurate unless you follow these four rules for data aggregation.

Rule-1: Aggregate event-level data at the session level when you are calculating dimensions and metrics with a session scope.

A session may have multiple events (like page_view, scroll, click, etc.). Each event could have a different source or no source at all.

Suppose a session has 3 page_view events (all with the same source) and 2 scroll events (with a missing source).

If you count these as “sessions” without aggregation, you’ll see 5 sessions for one user-session combination.

So you will inflate your session count.


You can aggregate event-level data at the session level by using a unique combination of ‘user_pseudo_id’ (which represents the user) and ‘ga_session_id’ (which represents the session).

Rule-2: Aggregate event-level data or session level data at the user level when you are calculating dimensions and metrics with a user scope.