GA4 Bigquery
How to Calculate GA4 Engaged Users in BigQuery
By default, GA4 counts users as engaged if they have generated one or more engaged sessions. An engaged session in
GA4 Bigquery
GA4 Bigquery
How To Correctly Calculate GA4 Active Users in BigQuery
You can calculate 'Active Users' in GA4 BigQuery by counting the number of unique users who triggered at
GA4 Bigquery
Stop Splitting GA4 Tables in BigQuery Keep Them Nested
You should not be splitting nested event tables of GA4 BigQuery into separate tables (like sessions, transactions and users) just
GA4 Bigquery
How to track GA4 BigQuery Schema Change
Follow the steps below to check for any change in the GA4 BigQuery schema: Step-1: Make sure you have connected
GA4 Bigquery
How to track outbound / external links in GA4 BigQuery data table
External links (also known as ‘Outbound links’) are links to other websites from your website. An external link is a
GA4 Bigquery
How to create GA4 Site Search Tracking report in BigQuery
Through the GA4 site search tracking (also known as ‘Internal Site Search Tracking’) feature, you can determine the search terms
GA4 Bigquery
How to create GA4 Content Group Report in BigQuery
Here is how you can create a GA4 ‘Content Group‘ Report in BigQuery. A content group is a collection of
GA4 Bigquery
How to track file downloads in GA4 BigQuery
Here is how you can track file downloads in GA4 BigQuery: By Tracking file downloads, you can determine the most
GA4 Bigquery
Don’t Aggregate Unconsented Events in GA4 BigQuery
Aggregating Unconsented Events Could Be Your Biggest GA4 BigQuery Mistake. If you are using Google Advanced Consent Mode, your GA4
GA4 Bigquery
Calculating Conversion Paths in GA4 BigQuery
Calculating conversion paths in GA4 BigQuery tells you which page sequences your converting users actually take before they submit a
GA4 Bigquery
Calculating User Paths in GA4 BigQuery
Calculating user paths in GA4 BigQuery is one of the toughest queries you can write in SQL. Unless you have
GA4 Bigquery
Counting GA4 Sessions in BigQuery? Watch for These Caveats
In GA4 BigQuery, you must be aware of the following caveats when calculating sessions. In GA4, a session can start
GA4 Bigquery
GA4 BigQuery Video Tracking Report
Here is how you can create a ‘Video Tracking‘ report in GA4 BigQuery to track how users engage with videos
GA4 Bigquery
event_timestamp vs user_first_touch_timestamp GA4 BigQuery
Use the ‘event_timestamp’ for the ‘first_visit’ event instead of ‘user_first_touch_timestamp’ wherever possible. Both the ‘event_
GA4 Bigquery
BigQuery Cost Optimization Best Practices
BigQuery cost optimization refers to the process of minimizing unnecessary expenditures while still meeting the performance and data analysis requirements.
GA4 Bigquery
How to overcome GA4 BigQuery Export limit
The two biggest complaints I often hear about GA4 are the Google Analytics data API quota limits and the daily
GA4 Bigquery
How to create a new Google Cloud Platform account
Follow the steps below to create a new Google Cloud Platform account with billing enabled: Step-1: While logged into your
GA4 Bigquery
How to create a new BigQuery project
Once you have successfully created your Google Cloud Platform account, Google will automatically create a new project for you called
GA4 Bigquery
Prompt Engineering for GA4 BigQuery SQL Generation
Prompt Engineering is the practice of crafting structured and precise text-based instructions to guide AI models like ChatGPT in generating
GA4 Bigquery
Google Analytics 4 BigQuery Tutorial for Beginners to Advanced
What is Google BigQuery? Google BigQuery is one of the products of the Google Cloud platform. BigQuery is an enterprise-level
GA4 Bigquery
Google Advanced Consent Mode and GA4 BigQuery Export
Impact of Google Advanced Consent Mode on GA4 BigQuery Google Advanced Consent Mode can corrupt your GA4 BigQuery Export if
GA4 Bigquery
How to send data from Google Search Console to BigQuery
In Feb 2023, Google announced a new feature called ‘Bulk Data Export’ that allows you to schedule a daily export
GA4 Bigquery
How to backfill GA4 data in BigQuery
Backfilling GA4 data in BigQuery means importing historical GA4 data into your BigQuery project. If you are like me, you
GA4 Bigquery
GA4 BigQuery Attribution Tutorial
GA4 BigQuery Attribution refers to how traffic sources and conversion credit are assigned to user interactions and events within GA4’
GA4 Bigquery
Understanding engagement_time_msec in GA4 BigQuery
What is engagement time? Engagement time is the total amount of time a user spends actively engaged with your website
GA4 Bigquery
How to access GA4 Sample Data in BigQuery
If you don’t have your own GA4 data in BigQuery, you can query the GA4 sample data available via
GA4 Bigquery
How to access BigQuery Public Data Sets
BigQuery provides many public datasets you can use for practice. A public dataset is stored in BigQuery and made available
GA4 Bigquery
Calculating New vs Returning GA4 Users in BigQuery
First things first. Both ‘New’ and ‘Returning’ GA4 users need to be manually calculated in BigQuery. They are not available
GA4 Bigquery
Extracting GA4 User Properties in BigQuery
User properties in GA4 are attributes of your website visitors, such as age, gender, geographic location, language preference, membership level,
GA4 Bigquery
How to handle empty fields in GA4 BigQuery
Empty strings in query results from a GA4 BigQuery data table often indicate that certain fields are unpopulated or undefined