GA4 Bigquery
Four Rules for Google Analytics Data Aggregation in BigQuery
Your Google Analytics 4 data in BigQuery is unlikely to be accurate unless you follow these four rules for data
GA4 Bigquery
GA4 Bigquery
Three SQL Query Logic You Must Use For GA4 in BigQuery
What is SQL Query Logic? SQL query logic means how you structure your SQL queries. You have to use different
GA4 Bigquery
How to Correctly Work With Google Analytics Data Types in BigQuery
When working with Google Analytics 4 data in BigQuery, always assume that any event parameter can be stored in multiple
GA4 Bigquery
Tracking peak time for Website Traffic in GA4 BigQuery.
Here is how you can determine when users are most likely to visit your website in BigQuery. Step-1: Convert
GA4 Bigquery
Tracking Google Analytics 4 AI Traffic in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to track Google Analytics 4 AI Traffic in
GA4 Bigquery
Tracking Google Analytics 4 UTM Parameters in BigQuery
Follow these 5 Simple Steps to Track GA4 UTM Parameters (aka Custom Campaigns) in BigQuery. Step-1: Calculate the values
GA4 Bigquery
Finding Real Google Analytics 4 Conversion Paths in BigQuery
The secret to finding the real Google Analytics 4 Conversion Paths in BigQuery is to use the last non-funnel
GA4 Bigquery
Google Analytics 4 Traffic Attribution in BigQuery
‘event_params.source’, ‘event_params.medium’ and ‘event_params.campaign’ fields represent last-touch attribution at the event level. These
GA4 Bigquery
Google Analytics 4 Unique Pageviews in BigQuery
There are two methods to calculate unique pageviews in GA4 BigQuery: Method-1 (Popular but incorrect): Count the unique combination
GA4 Bigquery
Google Analytics 4 Page Title, Page Path & Views in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to calculate Google Analytics 4 Page Title, Page
GA4 Bigquery
GA4 (not set) Landing Pages Show 0 Entrances in BigQuery
In GA4 BigQuery export data table the ‘entrances’ calculated for (not set) landing pages are usually zero. It is because,
GA4 Bigquery
Google Analytics 4 Landing Page Dimension in BigQuery.
Here is the correct logic for calculating the Google Analytics 4 ‘Landing Page’ dimension in BigQuery, which also takes (not
GA4 Bigquery
Google Analytics 4 Exit Page Report in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to create a Google Analytics 4 Exit Page
GA4 Bigquery
Google Analytics 4 Landing Page Report in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to create a Google Analytics 4 landing page
GA4 Bigquery
Google Analytics 4 Scroll Tracking Report in BigQuery
Follow the steps below to create a Google Analytics Scroll Tracking Report in BigQuery: Step-1: By default, GA4 tracks
GA4 Bigquery
Stop Chasing GA4 Backfills in BigQuery.
I want you to know that no solution (custom or third-party) can recover or reconstruct the full, row-by-
GA4 Bigquery
How to Calculate GA4 Engaged Users in BigQuery
By default, GA4 counts users as engaged if they have generated one or more engaged sessions. An engaged session in
GA4 Bigquery
How To Correctly Calculate GA4 Active Users in BigQuery
You can calculate 'Active Users' in GA4 BigQuery by counting the number of unique users who triggered at
GA4 Bigquery
Stop Splitting GA4 Tables in BigQuery Keep Them Nested
You should not be splitting nested event tables of GA4 BigQuery into separate tables (like sessions, transactions and users) just
GA4 Bigquery
How to track GA4 BigQuery Schema Change
Follow the steps below to check for any change in the GA4 BigQuery schema: Step-1: Make sure you have
GA4 Bigquery
How to track outbound / external links in GA4 BigQuery data table
External links (also known as ‘Outbound links’) are links to other websites from your website. An external link is a
GA4 Bigquery
How to create GA4 Site Search Tracking report in BigQuery
Through the GA4 site search tracking (also known as ‘Internal Site Search Tracking’) feature, you can determine the search terms
GA4 Bigquery
How to create GA4 Content Group Report in BigQuery
Here is how you can create a GA4 ‘Content Group‘ Report in BigQuery. A content group is a collection of
GA4 Bigquery
How to track file downloads in GA4 BigQuery
Here is how you can track file downloads in GA4 BigQuery: By Tracking file downloads, you can determine the most
GA4 Bigquery
Don’t Aggregate Unconsented Events in GA4 BigQuery
Aggregating Unconsented Events Could Be Your Biggest GA4 BigQuery Mistake. If you are using Google Advanced Consent Mode, your GA4
GA4 Bigquery
Calculating Conversion Paths in GA4 BigQuery
Calculating conversion paths in GA4 BigQuery tells you which page sequences your converting users actually take before they submit a
GA4 Bigquery
Calculating User Paths in GA4 BigQuery
Calculating user paths in GA4 BigQuery is one of the toughest queries you can write in SQL. Unless you have
GA4 Bigquery
Counting GA4 Sessions in BigQuery? Watch for These Caveats
In GA4 BigQuery, you must be aware of the following caveats when calculating sessions. In GA4, a session can start
GA4 Bigquery
GA4 BigQuery Video Tracking Report
Here is how you can create a ‘Video Tracking‘ report in GA4 BigQuery to track how users engage with videos
GA4 Bigquery
event_timestamp vs user_first_touch_timestamp GA4 BigQuery
Use the ‘event_timestamp’ for the ‘first_visit’ event instead of ‘user_first_touch_timestamp’ wherever possible. Both the ‘event_