m09-scaling-ads

Topic-55: Do not over rely on Google and Facebook to manage your ad spend

Topic-54: Do not rely on ads optimization platforms for scaling

Topic-53: Create a scalable marketing asset

Topic-52: You may need to change your strategy with the increase in ad spend

Topic-51: Duplicating campaign performance across channels the wrong way

Topic-50: Avoid scaling via multiple ad platforms at the same time

Topic-49: Use cost control

Topic-48: Avoid scaling ads by duplicating campaigns

Topic-47: When to increase ad spend to scale advertising?

Topic-46: Do not scale marketing campaigns with low ROAS

Topic-45: Do not scale when you are not hitting your numbers

Topic-44: Understand the internal credit score

Topic-43: How to increase your ad spend while scaling ads?

Topic-42: Avoid overspending on retargeting

Topic-41: Avoid frequently editing campaigns or launching new campaigns

Topic-40: The correct way to edit your campaigns, adsets or ads

Topic-39: The seven day 'no touch and no peek' rule

Topic-38: Care about the learning phase

Topic-37: Document your marketing decisions

Topic-36: Don't make decisions before the expiration of attribution window

Topic-35: Do not optimize campaigns based on daily performance

Topic-34: Optimize campaigns for the correct conversion objective

Topic-33: Get ready to play the long game

Topic-32: Stop tinkering with small daily ad spend

Topic-31: Learn to handle short term losses

Topic-30: Do not expect to become profitable in short period of time

Topic-29: Approach optimization objectively

Topic-28: Thinking and scaling

Topic-27: Marketing first and analytics second mindset

Topic-26: Scaling and testing do not work well together