Voice AI
Fix something you don't understand = add complexity you understand even less
Many AI content developers will tell you that you don't really need to know n8n anymore. Just use
Voice AI
Your automation workflows are guaranteed to fail under production load without this.
The biggest mistake companies make in AI workflow development is trying to automate 100% of their processes, and that too
GA4
Use the Data Manager API instead of the Measurement Protocol
Google has moved the Measurement Protocol into maintenance mode. No new features are planned for it. If you send server-side
Voice AI
Overflow and After-Hours Voice AI Receptionist
For Voice AI solutions, a well-established business with high call volume is an ideal client. But one big problem that
GA4 Bigquery
Stop Chasing GA4 Backfills in BigQuery.
I want you to know that no solution (custom or third-party) can recover or reconstruct the full, row-by-row hit data
GA4
The best platform for GTM Server Side Tagging
Over the past few years, I’ve tested both native GCP (Google Cloud Platform) setups and third‑party “easy” platforms
GA4
How to Mix GA4 Dimensions & Metrics of Different Scopes?
When you conduct a downward analysis, mixing dimensions and metrics of different scopes is not problematic in GA4 reports. It
GA4
Data deletion requests in Google Analytics 4 (GA4)
When you schedule data deletion in GA4 (via Admin > Data Collection and modification > Data deletion requests), Google give
GA4
Google Analytics 4 Data Delays Guidelines
Should you wait for 24 hrs, 3 days, 7 days or 12 days before analysing and reporting on your GA4
GA4
Advertising Reports in Google Analytics 4
The Advertising Reports section of the GA4 property is getting a major revamp: You can see now there is a
GA4
'Days to key events' metric in Google Analytics 4
The 'Days to key events' metric in the GA4 Attribution Paths report is not what you think. This
GA4
The Best Reporting Identity for Google Analytics 4
When your GA4 property uses a reporting identity setting other than "Blended", it can underreport conversions, transactions, and
GA4 Bigquery
How to Calculate GA4 Engaged Users in BigQuery
By default, GA4 counts users as engaged if they have generated one or more engaged sessions. An engaged session in
GA4
Google Analytics 4 often report inflated conversion counts by default
The default Key Event counting method used by GA4 properties makes your conversion tracking setup inaccurate by default. The majority
GA4 Bigquery
How To Correctly Calculate GA4 Active Users in BigQuery
You can calculate 'Active Users' in GA4 BigQuery by counting the number of unique users who triggered at
GA4
Retargeting Audiences in GA4 For Ecommerce Websites
Google recently launched two new audience templates in GA4 that directly target your best customers and revenue leakage. These two
GA4
Don't Configure Google Tag via GTM, Google Ads and GA4
You should not configure Google Tag’s settings simultaneously via GTM, Google Ads, and GA4. The Google documentation regarding this
GA4 Bigquery
Stop Splitting GA4 Tables in BigQuery Keep Them Nested
You should not be splitting nested event tables of GA4 BigQuery into separate tables (like sessions, transactions and users) just
GA4 Bigquery
How to track GA4 BigQuery Schema Change
Follow the steps below to check for any change in the GA4 BigQuery schema: Step-1: Make sure you have connected
Voice AI
Reducing Voice Agent Latency by Testing Different TTS Engines
If, for whatever reason, you can not reduce the token size of your voice agent prompt but still want to
Voice AI
Zero-Width Characters in Voice Agent Prompts
Check your voice agent prompt for zero width character immediately after creating the first draft of the prompt. What are
Voice AI
What over 1000 Hours of AI Training Taught Me
I’ve been tracking my time for over a decade using a time-tracking tool called 'Hravest'. So naturally,
Voice AI
Four LLM Failure Modes and One User Failure Mode
As I crossed over 1000 hours working with AI, I discovered 4 LLM failure modes and 1 user failure mode.
Voice AI
Run both Voice AI agent and test simulator on the same model
Your Voice AI Agent uses a specific LLM model: Make sure your test simulator (feature used for simulation testing) uses
GA4
Google Analytics 4 Custom Metrics Tutorial
What are Custom Metrics in Google Analytics 4 Custom metrics are user-defined metrics. Technically speaking, a custom metric is an
GA4
Google Analytics 4 Metrics Tutorial
Introduction to Google Analytics 4 Metrics In GA4, a metric is a number used to measure one of the characteristics
GA4
You Can’t Really Trust Google Analytics 4 Engagement Metrics
GA4 engagement metrics, when gathered via client-side tracking, could be highly inaccurate. Various factors have compromised the accuracy of these
GA4 Bigquery
How to track outbound / external links in GA4 BigQuery data table
External links (also known as ‘Outbound links’) are links to other websites from your website. An external link is a
GA4 Bigquery
How to create GA4 Site Search Tracking report in BigQuery
Through the GA4 site search tracking (also known as ‘Internal Site Search Tracking’) feature, you can determine the search terms
GA4 Bigquery
How to create GA4 Content Group Report in BigQuery
Here is how you can create a GA4 ‘Content Group‘ Report in BigQuery. A content group is a collection of