GA4
Fixing unassigned issues with GTM Server Side Tagging
You set up GTM server-side tagging. The 40 to 50% of the website traffic is now reported as ‘unassigned’ in
GA4
Google Analytics 4 Search Console Integration Tutorial
What is the advantage of linking Google Search Console to Google Analytics 4 (GA4)? Google Analytics 4 allows you to
GA4
Event Scoped Custom Dimensions in Google Analytics 4
What is Event Scoped Custom Dimension in GA4? A custom dimension which has an event scope is called an event-scoped
GA4
Google Analytics 4 Dimensions Tutorial
What is a GA4 dimension? In GA4, a dimension is one of the attributes of your website users. For example,
GA4
Google Analytics 4 Custom Dimensions Tutorial
What is a GA4 Custom Dimension? Custom dimensions in GA4 are user-defined dimensions. Technically speaking, a custom dimension is an
GA4
Google Analytics 4 vs Google Ads conversion tracking
Following are the main reasons why certain orders/conversions are recorded in GA4 (Google Analytics 4) but not in Google
GA4
Cohort Exploration Report in Google Analytics 4 (GA4)
Google Analytics 4 Cohort exploration report overview. In terms of web analytics, a cohort is a group of users who
GA4
Understanding Service Worker in GTM Server Side Tagging
What is Service Worker? A Service Worker is a script that can intercept network requests, store data temporarily, and retry
GA4
Google Analytics 4 Attribution Modelling Tutorial
What is Google Analytics 4 Attribution Modelling? Attribution modelling is the process of finding and fixing attribution issues, understanding the
GA4
How to Track Email Campaigns in Google Analytics 4
To track email campaigns in GA4, we will create a new exploration report from scratch. This new report would have
GA4
How to Exclude URL Query Parameters in Google Analytics 4
Introduction to Query Parameters Before you can understand the concept of query parameters, you need to understand the concept of
Voice AI
Call your Voice AI Agent a "receptionist," not an "assistant."
Call your voice agent a "receptionist," not an "assistant. Because the word you choose pulls the model
Google Data Studio
Google Data Studio Data Sources – Tutorial
What are Google Data Studio data sources? A Google Data Studio data source is a place where your collected data
Google Data Studio
Google Data Studio Geo Map – Latitude Longitude
Google Data Studio provides the Geo data type for geographical data. You see this data type when you create or
Google Data Studio
Stop Using Page Titles in GA4 & Google Data Studio Reports
Page titles can wreck your GA4 data analysis without you realizing it. Avoid analyzing and reporting on landing page data
Google Data Studio
How to use Google Data Studio with Google Sheets
Using Google Data Studio with Google Sheets. Follow the steps below to use Google Data Studio with Google Sheets: Step-1:
Google Data Studio
How to work with Boolean field in Google Data Studio
If a data field in your data source can have only one of the two possible values: true or false
Google Data Studio
Google Data Studio Report Tutorial
Reports in Google Data Studio are used to tell stories with data. Every report you create should have some purpose.
Google Data Studio
How to Change Language in Google Data Studio
Google Data Studio is available in 37 languages and supports number, date, and time formats in those languages. To change
Google Data Studio
Google Data Studio Parameters explained with examples
What are Google Data Studio parameters? Parameters provide user-supplied data to calculated fields and connectors in Google Data Studio reports.
Voice AI
Overusing Em Dashes Makes Voice Agents Sound Robotic
Text-to-speech voices usually treat an em dash as a pause. So when your prompt has too many em dashes, the
Voice AI
Use Contractions to make voice agents sound more natural
A contraction is a shortened form of two words, usually made by replacing missing letters with an apostrophe. Examples: Using
GA4
The Best Tag Auditing Tools for Google Analytics 4
The objective of tag auditing is to understand how tags are currently being used on the website and which tags
Data Analysis
Predictive Analytics & Marketing – The Next Stage of Business Optimization
You must have heard of something called ‘predictive analytics‘ at some point in your life as a marketer/analyst. The
Voice AI
Avoid Using Tag Questions in Voice Agent Confirmations
If your voice agent ends calls too early, skips confirmations, or sounds like it is reading a script instead of
GA4
Roll up Property in Google Analytics 4 – Tutorial
What is roll-up reporting in Google Analytics 4 (GA4)? Roll-up reporting is simply the reporting of data in an aggregated
GA4
How to see full page URLs in Google Analytics 4
Learn how to access complete URLs in GA4. Follow these steps to view GA4 full page URLs for more accurate
GA4
Setup Cross Domain Tracking in Google Analytics 4
What is cross domain tracking in GA4? In GA4, cross-domain tracking involves tracking website users and their activities across two
GA4
How to segment Google Analytics 4 data by data stream
If you have added more than one data stream to your GA4 property, then you can segment the GA4 data
GA4
How to Create Landing Page Report in Google Analytics 4
Google Analytics 4 (GA4) provides a landing page report through which you can determine the top landing pages for your