GA4
Google Signals in Google Analytics 4 - See demographics (gender, age) data
What is Google Signals in GA4 (Google Analytics 4) Google Signals GA4 is an advertising reporting feature through which Google
GA4
Google Analytics Real-time report not working? Here is the fix.
The following could be the main reasons why your GA4 Real-time report is not working and why you are not
Voice AI
Claude Beats ChatGPT for Voice AI Agents
The following is the virtual receptionist for a dental clinic, powered by GPT 5.1 (It's the one
GA4 Bigquery
GA4 BigQuery Video Tracking Report
Here is how you can create a ‘Video Tracking‘ report in GA4 BigQuery to track how users engage with videos
GA4 Bigquery
event_timestamp vs user_first_touch_timestamp GA4 BigQuery
Use the ‘event_timestamp’ for the ‘first_visit’ event instead of ‘user_first_touch_timestamp’ wherever possible. Both the ‘event_
GA4
How to Change Attribution Models in Google Analytics 4
You can change attribution models in GA4 through: 1. Model Comparison report. 2. Conversion Paths report. 3. Attribution settings. How
Data Analysis
Bare Minimum Statistics for Web Analytics
The role of statistics in the world of web analytics is not clear to many marketers. Unfortunately, by and large,
GA4
Google Analytics 4 Explorations Tutorial
GA4 (Google Analytics 4) provides two types of reports: Standard reports and explorations. The following are the various GA exploration
GA4
User Explorer Google Analytics 4 Tutorial
In this article, I am going to talk about the User Explorer report in Google Analytics 4 (GA4) User Explorer
GA4
Understanding Data Sampling in Google Analytics 4 (GA4)
In this article, I will talk about understanding data sampling in Google Analytics 4 (GA4). I will also cover hit
GA4
Tracking Outbound Links/Clicks in Google Analytics 4
In this article, I will show you how to track outbound links (also known as outbound clicks or external links)
GA4
Session Fragmentation Is Ruining Your GA4 Attribution Data
What is Session Fragmentation? Session fragmentation refers to the breaking up of a single user’s session into multiple separate
GA4
(organic) or (not set) as ‘session campaign’ for google / cpc in GA4
Here is why ‘Session campaign names’ for Google Ads traffic (google / cpc) might show as (organic), (not set), (referral), or
GA4
Fixing data threshold issue in Google Analytics 4 (GA4)
GA4 Data threshold is a privacy feature built into a GA4 property that withholds certain data from reports, explorations and
GA4
How to create custom insights in Google Analytics 4 (GA4)
What is GA4 Custom Insights, and why should you use it? One of the most underutilized features of GA4 is
Data Analysis
How to calculate maximum CPA and profitable ROAS
If you want to advertise on any marketing platform for free with an unlimited marketing budget then you need to
GA4
GA4 – Missing Deep Links in your App [Fixed]
What are deep links in GA4? Deep links are URLs that direct users to a specific page or content within
GA4
Google Analytics 4 Behavioral and Conversion Modeling
What is modeling in GA4? “Modelling in GA4” actually refers to different types of data modelling techniques used within Google
GA4
Google Analytics 4 GDPR Compliance Checklist
DISCLAIMER: This checklist is for informational purposes only and is not a substitute for professional legal advice. Use your discretion.
GA4
Testing Google Analytics 4 via Test Property
What is a GA4 test property? A GA4 test property is like a typical GA4 property but is used only
GA4
Tracking ad impressions and ad clicks in Google Analytics 4
Tracking Ad Impressions in GA4 (Google Analytics 4) Follow the steps below to track ad impressions in GA4 for the
GA4
Google Analytics 4 Data Import Tutorial
Introduction to Google Analytics 4 data import Data import is the functionality provided in Google Analytics 4 which allows you
GA4 Bigquery
BigQuery Cost Optimization Best Practices
BigQuery cost optimization refers to the process of minimizing unnecessary expenditures while still meeting the performance and data analysis requirements.
GA4
Total vs Active, New, Returning users in Google Analytics 4
The unofficial definitions of GA4 Users that Google won’t tell you (But you need to know for accurate data
GA4
Understanding Google Analytics 4 Sessions
The best way to understand Google Analytics 4 sessions is to compare them with Universal Analytics (GA3) sessions. Key differences
GA4
ChatGPT Workflow That Simplifies GA4 Data Analysis
If you want to analyze GA4 data in ChatGPT and ask questions or do data visualization, etc, then do the
GA4 Bigquery
How to overcome GA4 BigQuery Export limit
The two biggest complaints I often hear about GA4 are the Google Analytics data API quota limits and the daily
GA4 Bigquery
How to create a new Google Cloud Platform account
Follow the steps below to create a new Google Cloud Platform account with billing enabled: Step-1: While logged into your
GA4 Bigquery
How to create a new BigQuery project
Once you have successfully created your Google Cloud Platform account, Google will automatically create a new project for you called
GA4
Google Analytics 4 vs Universal Analytics: The Key Differences
Learn what to expect when comparing GA4 vs Universal Analytics (GA3) data. After setting up Google Analytics 4, you might