GA4 Bigquery
Calculating User Paths in GA4 BigQuery
Calculating user paths in GA4 BigQuery is one of the toughest queries you can write in SQL. Unless you have years of SQL experience, writing
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Insights on Voice AI, GA4, and data analytics
GA4
Google Tag Manager Variables and Triggers Tutorial
Introduction to GTM Variables A variable is a storage location in the computer’s memory. It has got a ‘name‘ and a ‘value‘. A variable
GA4
Understanding Lookup Table in Google Tag Manager
A lookup table variable is a user defined variable in Google Tag Manager. As the name suggests this type of variable is used to lookup
GA4
Google Tag Manager Regex Table Variable Explained
Introduction to GTM Regex Table Variable A Regex table variable is a user-defined variable in Google Tag Manager. It is used to determine whether or
GA4
Audience Triggers in Google Analytics 4
What are Audience Triggers in Google Analytics 4? The Audience Triggers in Google Analytics 4 fire an event when users match the definition of an
Google Data Studio
Google Data Studio Aggregation Explained
Google Data Studio aggregation is the process of summarizing tabular data. Tabular data is data that is in the form of a table. Following is
GA4
How to use Segment Overlap Report in Google Analytics 4
In this article, I am going to talk about how to use the segment overlap report in Google Analytics 4 (GA4). Overview of the segment
GA4
Google Analytics 4 Predictive Audiences – Tutorial
In this article, I will discuss how to create a predictive audience in Google Analytics 4 (GA4). Predictive audience overview Predictive audiences in Google Analytics
GA4
How to Connect Google Ads to Google Analytics 4
Follow the steps below to connect Google Ads to Google Analytics 4: Step-1: Make sure that you have the ‘editor’ permission on the GA4 property
GA4
Google Analytics 4 Admin Settings Tutorial
The following are the various methods through which you can change the Admin settings of your GA4 property: Admin Through ‘Admin’ page, you can access
GA4
6 Critical Flaws in Google Analytics 4 Attribution Paths
Before You Trust GA4 Attribution Paths, Watch Out for These 6 Critical Flaws! #1 GA4 Attribution paths are based on only ‘known’ touchpoints. GA4 identifies
GA4 Bigquery
Counting GA4 Sessions in BigQuery? Watch for These Caveats
In GA4 BigQuery, you must be aware of the following caveats when calculating sessions. In GA4, a session can start with a ‘session_start’ event
Google Data Studio
The Data Set Configuration Error in Google Data Studio
If your data source schema is not set up correctly and you create/refresh a report in Google Data Studio then your data source schema
GA4
How to use custom templates in Google Tag Manager
The ‘custom templates’ in Google Tag Manager allows you to create your own tag and variable templates that you can share with others in your
Google Data Studio
How to embed Google Data Studio report on a website
Google Data Studio allows you to embed a fully functional report on any iframe enabled website/app or on any social media platform that supports
GA4
Conversion Funnel Analysis in Google Analytics 4
Getting traffic to your website is one thing, but getting it to convert is a whole different ballgame. You may be getting millions of visitors
GA4
Understanding data filters in Google Analytics 4
What are Data filters in Google Analytics 4? In Google Analytics 4 (GA4), you can include or exclude certain event data via a setting called
GA4
How to exclude internal traffic in Google Analytics 4
What is internal traffic in GA4 (Google Analytics 4)? The traffic generated by you or your employees, suppliers and other service providers (like your developer)
Google Data Studio
Guide to Data Types in Google Data Studio
The data type of a data source schema field determines the kind of data to expect (in the connected data source) when processing the field.
Google Data Studio
Working with Numeric Data Types in Google Data Studio
When you create or edit a data source in Google Data Studio, you get the option to select the data type of the data source
Google Data Studio
Google Data Studio Date Format and Time Explained
When you create or edit a data source schema in Google Data Studio, you get the option to select the data type of the data
GA4
Fixing unassigned issues with GTM Server Side Tagging
You set up GTM server-side tagging. The 40 to 50% of the website traffic is now reported as ‘unassigned’ in GA4 reports. Now what? First
GA4
Google Analytics 4 Search Console Integration Tutorial
What is the advantage of linking Google Search Console to Google Analytics 4 (GA4)? Google Analytics 4 allows you to connect your GA4 property with
GA4
Event Scoped Custom Dimensions in Google Analytics 4
What is Event Scoped Custom Dimension in GA4? A custom dimension which has an event scope is called an event-scoped custom dimension. Event-scope means the
GA4
Google Analytics 4 Dimensions Tutorial
What is a GA4 dimension? In GA4, a dimension is one of the attributes of your website users. For example, Let us suppose 2147 people
GA4
Google Analytics 4 Custom Dimensions Tutorial
What is a GA4 Custom Dimension? Custom dimensions in GA4 are user-defined dimensions. Technically speaking, a custom dimension is an event parameter. This parameter can
GA4
Google Analytics 4 vs Google Ads conversion tracking
Following are the main reasons why certain orders/conversions are recorded in GA4 (Google Analytics 4) but not in Google Ads and vice versa: #1
GA4
Cohort Exploration Report in Google Analytics 4 (GA4)
Google Analytics 4 Cohort exploration report overview. In terms of web analytics, a cohort is a group of users who share some common characteristics by
GA4
Understanding Service Worker in GTM Server Side Tagging
What is Service Worker? A Service Worker is a script that can intercept network requests, store data temporarily, and retry sending it later if the
GA4
Google Analytics 4 Attribution Modelling Tutorial
What is Google Analytics 4 Attribution Modelling? Attribution modelling is the process of finding and fixing attribution issues, understanding the buying behaviour of your website