GA4 Bigquery
Query GA4 data in BigQuery without understanding SQL
In this article, I will show you how to query GA4 data in BigQuery without understanding a single line of SQL code. I have been
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Insights on Voice AI, GA4, and data analytics
GA4
10 methods to fix (not set) Landing page issues in GA4
GA4 uses a placeholder called ‘(not set)’ whenever it does not receive any information for the ‘Landing Page’ dimension: The following are the 10 methods
GA4
Google Analytics 4 Model comparison report
What is Model Comparison in GA4? As the name suggests, the Model Comparison report in GA4 is used to compare different attribution models to each
GA4
Facebook Pixel vs Google Analytics Data Discrepancies
The following are the top reasons why your Facebook and Google Analytics do not match: #1 Facebook ad Clicks and Google Analytics Sessions are fundamentally
GA4 Bigquery
Connect and transfer data from Google Sheets to BigQuery
Follow the steps below to connect and transfer data from Google Sheets to BigQuery: Step-1: Navigate to your BigQuery account: https://console.cloud.google.
GA4 Bigquery
How to send Custom GA4 Data to BigQuery
Note: Before you move forward, make sure that you have connected your GA4 property with a BigQuery project. If you haven’t then check out
GA4
Data Trend Analysis in Google Analytics
Analysing data trends in Google Analytics is an age-old and powerful tactic used to measure the performance of marketing campaigns over time and predict
Data Analysis
How to create a marketing strategy & also analyze it
One of the most frequently asked questions is to ‘How to create a marketing strategy’. I use 5W1H to create and analyze a marketing strategy,
Data Analysis
10 Techniques to Migrate from Data-Driven to Data-Smart Marketing
In the next few minutes, I will show you ten different techniques that will help you in migrating from being data-driven to being data-
Data Analysis
What is Attribution Problem in Online Marketing
What is the Attribution Problem in Online Marketing? An attribution problem occurs in online marketing when you can not determine the primary source of conversion
GA4
Google Tag Manager Debugger Console Tutorial
Why use Google Tag Manager preview mode? When you are working with Google Tag Manager, you are creating different types of tags, triggers and variables.
GA4
Google Analytics Javascript Tutorial
JavaScript is the most popular programming language in the world. It is easy to learn (thus widespread adoption), client-side (thus very fast, no server-
GA4
Using Element Visibility Trigger in Google Tag Manager (GTM)
The word ‘element’ in ‘element visibility trigger’ refers to an HTML element. This element could be <head> tag, <body> tag, <
Data Analysis
How to Demonstrate Marketing ROI to Your Clients
When a client employs you to run a campaign on their behalf, simply saying, “We get results” will not cut it. You need to show
GA4
Are You Waiting 12 Days Before Analyzing GA4 Data?
Your GA4 data analysis and reporting may not be accurate if you don’t wait for at least 12 days after a key event is
GA4
Matomo vs Google Analytics vs Piwik Pro - Best Google Analytics Alternative
Why should you use at least one Google Analytics alternative? In addition to using Google Analytics, you should also use at least one good alternative
GA4
Anonymize IP in Google Analytics, gtag & Google Tag Manager
Under GDPR, an IP address is considered personal data. Google Analytics tracks and stores the IP addresses of your website users to report on geolocation
Data Analysis
Mastering Data Reporting via Data Storytelling
Data Storytelling is a mechanism used for sharing ‘knowledge’ in the most engaging, memorable, and persuasive way possible. In the context of data analysis, ‘knowledge’
GA4
Tracking single page apps in Google Analytics via GTM
What are single page applications (SPAs)? SPAs are single page applications which look like a traditional website, but they work differently. They are basically web
GA4
Some of your pages are not tagged in GTM/GA4 [Fixed]
Learn to fix “Some of your pages are not tagged” in GTM (Google Tag Manager), GA4 and Google Ads through this step by step guide.
GA4
Stop Trusting GA4/GTM Tag Coverage Report – Do This Instead
Stop Wasting Time on GA4/GTM’s ‘Tag Coverage’ Report – Use this tool to tag 100% of your page without fail. When you log in
GA4
Google Tag Manager Workspaces Tutorial
Introduction to versioning in GTM Before understanding the concept of workspaces, it is important to understand how versioning works in GTM. In GTM a ‘version’
GA4
100+ Google Analytics Remarketing Audiences for Retargeting
In this article, I will show more than 100 different ways to remarket to your target audience via Google Analytics Remarketing Audiences You will learn
Data Analysis
ZMOT (zero moment of truth) in Marketing Explained
Zero Moment of Truth or ZMOT is the term coined by Google’s Jim Lecinski in 2011. ZMOT is the most powerful moment in a
GA4
How to Connect Google Analytics 4 with BigQuery
Prerequisites for using GA4 with BigQuery Following are the prerequisites for using GA4 with BigQuery: #1 You would need a Google Cloud Platform account with
GA4 Bigquery
What is BigQuery Data Transfer Service & how it works
What is BigQuery Data Transfer Service? The BigQuery data transfer service is used to automatically send data from a data source to a BigQuery project
GA4
Tracking web pages with zero pageviews in Google Analytics 4
Methods to track zero pageviews in GA4. There are three methods to track web pages with zero pageviews in GA4: #1 Track web pages with
GA4
Google Analytics Debugger, GTM Debugger Tutorial
An important step in Google Analytics implementation is debugging. Debugging Google Analytics and Google Tag Manager tracking is quite difficult and sometimes a nightmare, especially
Data Analysis
WordPress Architecture Explained in Great Detail
WordPress is the most popular CMS in the world. Therefore it is imperative that you understand how this CMS works, how it can be customized
Data Analysis
Google Ads algorithm – How do Google Ads work
If you do multi-channel marketing for your company, then you simply can’t afford to ignore Google Ads. In order to get optimum results