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Google Analytics 4 Custom Metrics Tutorial

What are Custom Metrics in Google Analytics 4 Custom metrics are user-defined metrics. Technically speaking, a custom metric is an event parameter. This parameter can

Google Analytics 4 Metrics Tutorial

Introduction to Google Analytics 4 Metrics In GA4, a metric is a number used to measure one of the characteristics of a dimension. A dimension

You Can’t Really Trust Google Analytics 4 Engagement Metrics

GA4 engagement metrics, when gathered via client-side tracking, could be highly inaccurate. Various factors have compromised the accuracy of these metrics. You should take engagement

How to track outbound / external links in GA4 BigQuery data table

External links (also known as ‘Outbound links’) are links to other websites from your website. An external link is a URL that, when clicked, takes

How to create GA4 Site Search Tracking report in BigQuery

Through the GA4 site search tracking (also known as ‘Internal Site Search Tracking’) feature, you can determine the search terms used by your website visitors

How to create GA4 Content Group Report in BigQuery

Here is how you can create a GA4 ‘Content Group‘ Report in BigQuery. A content group is a collection of web pages that share a

How to track file downloads in GA4 BigQuery

Here is how you can track file downloads in GA4 BigQuery: By Tracking file downloads, you can determine the most downloaded files on your website.

Guide to Google First Party Mode

Introduction to Google First-Party Mode. First Party Mode allows websites to serve tracking scripts from their domain instead of relying on Google’s servers.  Advantages

Is Safari Undermining Your GTM Server-Side Tagging?

The following are the three simple steps to check whether Safari is limiting even your first-party server-set cookies to 7 days, thus defeating one of

Most AI Projects Fail. But Yours Will Succeed.

Most AI projects fail esp at the enterprise level. “95% of enterprise AI and GenAI pilots fail to achieve measurable results or ROI.” - Source:

Introduction to Machine Learning in Conversion Optimization

Machine learning is a set of algorithms used to develop systems that can: * Learn from existing and new data without being explicitly programmed. * Automatically apply

GDPR IP Address Logging, Retention and Monitoring

The web server that hosts your website collects IP addresses of the website users. This operation is required in order to communicate with your users’

Minimum Viable Traffic – The Maths Behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on

Practical Tips to develop user engagement for e-commerce website

User engagement is very important for e-commerce websites. User engagement leads to repeated visits  >>>>>> Repeated visits leads to brand

Excel for Data Analytics - Powerful Cheat Sheet

In this article, I share the cheatsheet on Excel for data analytics. We use this cheatsheet internally for training purposes and quick reference.  No one

CPA optimization – How to reduce cost per acquisition

The following are the 12 guaranteed methods to reduce your cost per acquisition and improve the business bottomline: 1. Get rid of no sales zones

How to determine the monetary value of non-ecommerce conversions

When the conversion is a product order, it is easy to determine its value. Whatever is the price of the product, is the value of

Voice Agent Prompt Formatting Matters Lot More Then You Think

How to Use Agile Analytics to Quickly Solve Your Conversion Problems

‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to adapt rapidly and cost efficiently

How to Start Conversion Optimization like a Pro

There is a famous quote from Chinese philosopher Laozi: “A journey of a thousand miles begins with a single step”.  But what if your first

12 ecommerce best practices for your category pages

The objective of a product category page on an ecommerce website is to take your customers to one or more product detail page(s).  The

Ecommerce Product Images Best Practices

If you consider your ecommerce website as an online showroom, then product images are your salespeople. So if your salespeople are not good at selling,

Product pricing strategies for ecommerce websites

Why you should be charging more and not less Cheap prices attract cheap customers.  They bought your product, not because of its value but mainly

How to Use Web Analytics 2.0 to Improve Your Conversions

Web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaushik’ in 2007. But what is web analytics 2.0? Before

When your Voice AI grader is wrong, not your agent

25 web form design best practices – optimizing forms for conversions

Generally, every website has got one or more web forms. The three main forms used by a typical website are:  * Newsletter sign up form * Lead

Understanding Historical Data in Web Analytics

For many of us, historical data in web analytics is very important because it helps us optimize our marketing campaigns and efforts. Let’s go

Pocket Guide to Do It Yourself Usability Testing

Usability testing is a technique used to evaluate website usability, i.e. how easy it is for visitors to use your website. This technique should

Which Chart Type Works Best for Summarizing Time-Based Data in Excel

The following are the best chart types for summarizing time-based data in Excel: 1. Line chart 2. Clustered column chart 3. Combination chart 4. Stacked

How to advertise on Facebook for FREE with unlimited budget

You can realistically advertise on Facebook or any other marketing platform (like Google Ad, Twitter, etc.) for FREE as long as you focus on optimizing