GA4
Google Tag Manager Workspaces Tutorial
Introduction to versioning in GTM Before understanding the concept of workspaces, it is important to understand how versioning works in GTM. In GTM a ‘version’
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Insights on Voice AI, GA4, and data analytics
GA4
100+ Google Analytics Remarketing Audiences for Retargeting
In this article, I will show more than 100 different ways to remarket to your target audience via Google Analytics Remarketing Audiences You will learn
Data Analysis
ZMOT (zero moment of truth) in Marketing Explained
Zero Moment of Truth or ZMOT is the term coined by Google’s Jim Lecinski in 2011. ZMOT is the most powerful moment in a
GA4
How to Connect Google Analytics 4 with BigQuery
Prerequisites for using GA4 with BigQuery Following are the prerequisites for using GA4 with BigQuery: #1 You would need a Google Cloud Platform account with
GA4 Bigquery
What is BigQuery Data Transfer Service & how it works
What is BigQuery Data Transfer Service? The BigQuery data transfer service is used to automatically send data from a data source to a BigQuery project
GA4
Tracking web pages with zero pageviews in Google Analytics 4
Methods to track zero pageviews in GA4. There are three methods to track web pages with zero pageviews in GA4: #1 Track web pages with
GA4
Google Analytics Debugger, GTM Debugger Tutorial
An important step in Google Analytics implementation is debugging. Debugging Google Analytics and Google Tag Manager tracking is quite difficult and sometimes a nightmare, especially
Data Analysis
WordPress Architecture Explained in Great Detail
WordPress is the most popular CMS in the world. Therefore it is imperative that you understand how this CMS works, how it can be customized
Data Analysis
Google Ads algorithm – How do Google Ads work
If you do multi-channel marketing for your company, then you simply can’t afford to ignore Google Ads. In order to get optimum results
GA4
Understanding Google Tag Manager Container Tag
Google Tag Manager (GTM) is a container tag. A container tag (or container code or GTM installation code) is used to hold one or more
GA4
Setting up Facebook Conversion API via Google Tag Manager (GTM)
What is Facebook Conversion API and why do you need it? Since the Apple IOS 14.5 update, many people have opted out of Facebook
GA4
How to check if Google Tag Manager is Working – Testing GTM
In this article, I will talk about how to check if Google Tag Manager (GTM) is working. We will go through different ways to test
Data Analysis
Schwartz five stages of awareness in marketing
Eugene Schwartz (who is considered as one of the most influential advertising experts of all times) in his book ‘Breakthrough Advertising‘ introduced and explained the
GA4
You are doing Google Analytics all wrong. Here is why
I have dealt with hundreds of Google Analytics accounts in my career and I have seen a lot of issues ranging from incorrect tracking code,
Voice AI Premium
Different types of Voice AI Agents to Build and Sell
Most people building voice AI agents pick one model and never realise how many they could be selling. There is more than one type of
Voice AI
Voice AI Receptionist for HVAC Company
The voice AI agent (AI Receptionist) for an HVAC company collects lead information during the call. Once the call is over, it sends the lead
GA4 Bigquery
Tracking Google Analytics 4 Returning Users in BigQuery
You can calculate the values of the Google Analytics 4 Returning Users metric in BigQuery by counting distinct values of user_pseudo_id whose first
GA4 Bigquery
Tracking Google Analytics 4 New Users in BigQuery
You can calculate the values of the Google Analytics 4 New Users metric in BigQuery by counting the distinct values of user_pseudo_id whose
GA4 Bigquery
Tracking Google Analytics 4 Total Users in BigQuery
You can calculate the values of the Google Analytics 4 Total Users metric in BigQuery by counting the unique values of the ‘user_pseudo_id’
GA4 Bigquery
Tracking Google Analytics 4 Engaged Sessions in BigQuery
You can calculate the values of the Google Analytics 4 ‘Engaged Sessions’ metric in BigQuery by counting distinct sessions for which the value of the
Voice AI Premium
How To Connect Telnyx to n8n
If you bought a number from Telnyx and want to send SMS from n8n, you need to connect your Telnyx account to n8n. While Telnyx
Voice AI Premium
How to fix Test Webhook Failed in Retell AI
Retell lets you test your webhook by clicking the 'Test' button, which you should use to confirm that your endpoint accepts Retell'
GA4 Bigquery
How To Correctly Track GA4 Sessions in BigQuery.
In BigQuery, you must be aware of the following caveats when tracking GA4 sessions. #1 In GA4, a session can start with a ‘session_start’
GA4 Bigquery
Top 10 Optimization Strategies for GA4 SQL in BigQuery
The following are the top 10 strategies for writing SQL for extracting GA4 data in BigQuery: 1. Standard Baseline (direct). 2. APPROX_COUNT_DISTINCT (speed)
Voice AI Premium
How to Use Telnyx number for Retell Voice AI Agent
Note: This article is in conjunction with the following articles: 1. Understanding PBX for Voice AI, 2. Overflow and After-Hours Voice AI Receptionist, 3.
Voice AI Premium
Twilio or Telnyx Phone Numbers For Voice AI Agents?
If you have to choose between the two carriers, Telnyx is the better option for Voice AI Agents. Telnyx is consistently cheaper, often roughly half
GA4 Bigquery
Four Rules for Google Analytics Data Aggregation in BigQuery
Your Google Analytics 4 data in BigQuery is unlikely to be accurate unless you follow these four rules for data aggregation. Rule-1: Aggregate event-
GA4 Bigquery
Three SQL Query Logic You Must Use For GA4 in BigQuery
What is SQL Query Logic? SQL query logic means how you structure your SQL queries. You have to use different SQL logic depending on the
Voice AI
How To Bill Your Voice AI Clients Like A Pro.
If you're building voice AI agents for clients, you need to understand how billing really works. Because it's not as simple
Voice AI Premium
How to Use Live Monitoring in Retell AI
Live monitoring in Retell AI lets you listen to live calls between your caller and the voice agent. It lets you take control of the