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How to track GA4 BigQuery Schema Change

Follow the steps below to check for any change in the GA4 BigQuery schema: Step-1: Make sure you have connected your GA4 property with

Reducing Voice Agent Latency by Testing Different TTS Engines

If, for whatever reason, you can not reduce the token size of your voice agent prompt but still want to reduce its latency, experiment with

Zero-Width Characters in Voice Agent Prompts

Check your voice agent prompt for zero width character immediately after creating the first draft of the prompt. What are zero-width characters in Voice

What over 1000 Hours of AI Training Taught Me

I’ve been tracking my time for over a decade using a time-tracking tool called 'Hravest'. So naturally, I also log the

Four LLM Failure Modes and One User Failure Mode

As I crossed over 1000 hours working with AI, I discovered 4 LLM failure modes and 1 user failure mode. The five failure modes aren&

Run both Voice AI agent and test simulator on the same model

Your Voice AI Agent uses a specific LLM model: Make sure your test simulator (feature used for simulation testing) uses the same model as your

Google Analytics 4 Custom Metrics Tutorial

What are Custom Metrics in Google Analytics 4 Custom metrics are user-defined metrics. Technically speaking, a custom metric is an event parameter. This parameter

Google Analytics 4 Metrics Tutorial

Introduction to Google Analytics 4 Metrics In GA4, a metric is a number used to measure one of the characteristics of a dimension. A dimension

You Can’t Really Trust Google Analytics 4 Engagement Metrics

GA4 engagement metrics, when gathered via client-side tracking, could be highly inaccurate. Various factors have compromised the accuracy of these metrics. You should take

How to track outbound / external links in GA4 BigQuery data table

External links (also known as ‘Outbound links’) are links to other websites from your website. An external link is a URL that, when clicked, takes

How to create GA4 Site Search Tracking report in BigQuery

Through the GA4 site search tracking (also known as ‘Internal Site Search Tracking’) feature, you can determine the search terms used by your website visitors

How to create GA4 Content Group Report in BigQuery

Here is how you can create a GA4 ‘Content Group‘ Report in BigQuery. A content group is a collection of web pages that share a

How to track file downloads in GA4 BigQuery

Here is how you can track file downloads in GA4 BigQuery: By Tracking file downloads, you can determine the most downloaded files on your website.

Guide to Google First Party Mode

Introduction to Google First-Party Mode. First Party Mode allows websites to serve tracking scripts from their domain instead of relying on Google’s servers.

Is Safari Undermining Your GTM Server-Side Tagging?

The following are the three simple steps to check whether Safari is limiting even your first-party server-set cookies to 7 days, thus defeating

Most AI Projects Fail. But Yours Will Succeed.

Most AI projects fail esp at the enterprise level. “95% of enterprise AI and GenAI pilots fail to achieve measurable results or ROI.” - Source: MIT

Introduction to Machine Learning in Conversion Optimization

Machine learning is a set of algorithms used to develop systems that can: * Learn from existing and new data without being explicitly programmed. * Automatically apply

GDPR IP Address Logging, Retention and Monitoring

The web server that hosts your website collects IP addresses of the website users. This operation is required in order to communicate with your users’

Minimum Viable Traffic – The Maths Behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on

Practical Tips to develop user engagement for e-commerce website

User engagement is very important for e-commerce websites. User engagement leads to repeated visits  >>>>>> Repeated visits leads to

Excel for Data Analytics - Powerful Cheat Sheet

In this article, I share the cheatsheet on Excel for data analytics. We use this cheatsheet internally for training purposes and quick reference.  No one

CPA optimization – How to reduce cost per acquisition

The following are the 12 guaranteed methods to reduce your cost per acquisition and improve the business bottomline: 1. Get rid of no sales zones

How to determine the monetary value of non-ecommerce conversions

When the conversion is a product order, it is easy to determine its value. Whatever is the price of the product, is the value of

Voice Agent Prompt Formatting Matters Lot More Then You Think

How to Use Agile Analytics to Quickly Solve Your Conversion Problems

‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to adapt rapidly and cost efficiently

How to Start Conversion Optimization like a Pro

There is a famous quote from Chinese philosopher Laozi: “A journey of a thousand miles begins with a single step”.  But what if your first

12 ecommerce best practices for your category pages

The objective of a product category page on an ecommerce website is to take your customers to one or more product detail page(s).  The

Ecommerce Product Images Best Practices

If you consider your ecommerce website as an online showroom, then product images are your salespeople. So if your salespeople are not good at selling,

Product pricing strategies for ecommerce websites

Why you should be charging more and not less Cheap prices attract cheap customers.  They bought your product, not because of its value but mainly

How to Use Web Analytics 2.0 to Improve Your Conversions

Web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaushik’ in 2007. But what is web analytics 2.0?