GA4
How to Track Email Campaigns in Google Analytics 4
To track email campaigns in GA4, we will create a new exploration report from scratch. This new report would have nine tabs. Each tab would
Blog
Insights on Voice AI, GA4, and data analytics
GA4
How to Exclude URL Query Parameters in Google Analytics 4
Introduction to Query Parameters Before you can understand the concept of query parameters, you need to understand the concept of query string. A query string
Voice AI
Call your Voice AI Agent a "receptionist," not an "assistant."
0:00 /3:51 1× Call your voice agent a "receptionist," not an "assistant. Because the word you choose pulls the model
Google Data Studio
Google Data Studio Data Sources – Tutorial
What are Google Data Studio data sources? A Google Data Studio data source is a place where your collected data actually resides. A data source
Google Data Studio
Google Data Studio Geo Map – Latitude Longitude
Google Data Studio provides the Geo data type for geographical data. You see this data type when you create or edit a data source schema
Google Data Studio
Stop Using Page Titles in GA4 & Google Data Studio Reports
Page titles can wreck your GA4 data analysis without you realizing it. Avoid analyzing and reporting on landing page data via page title in GA4
Google Data Studio
How to use Google Data Studio with Google Sheets
Using Google Data Studio with Google Sheets. Follow the steps below to use Google Data Studio with Google Sheets: Step-1: Navigate to https://datastudio.google.
Google Data Studio
How to work with Boolean field in Google Data Studio
If a data field in your data source can have only one of the two possible values: true or false then you should use the
Google Data Studio
Google Data Studio Report Tutorial
Reports in Google Data Studio are used to tell stories with data. Every report you create should have some purpose. The purpose can be to
Google Data Studio
How to Change Language in Google Data Studio
Google Data Studio is available in 37 languages and supports number, date, and time formats in those languages. To change the language in Google Data
Google Data Studio
Google Data Studio Parameters explained with examples
What are Google Data Studio parameters? Parameters provide user-supplied data to calculated fields and connectors in Google Data Studio reports. Parameters allow you to interact
Voice AI
Overusing Em Dashes Makes Voice Agents Sound Robotic
0:00 /2:38 1× If your agent sounds like a robot, callers disengage fast. Some get nasty. You'll see it in the
Voice AI
Use Contractions to make voice agents sound more natural
A contraction is a shortened form of two words, usually made by replacing missing letters with an apostrophe. Examples: Using contractions is one of the
GA4
The Best Tag Auditing Tools for Google Analytics 4
The objective of tag auditing is to understand how tags are currently being used on the website and which tags need to be updated, migrated
Data Analysis
Predictive Analytics & Marketing – The Next Stage of Business Optimization
You must have heard of something called ‘predictive analytics‘ at some point in your life as a marketer/analyst. The term ‘predictive analysis’ is so
Voice AI
Avoid Using Tag Questions in Voice Agent Confirmations
If your voice agent ends calls too early, skips confirmations, or sounds like it is reading a script instead of asking a real question, the
GA4
Roll up Property in Google Analytics 4 – Tutorial
What is roll-up reporting in Google Analytics 4 (GA4)? Roll-up reporting is simply the reporting of data in an aggregated form from multiple digital properties
GA4
How to see full page URLs in Google Analytics 4
Learn how to access complete URLs in GA4. Follow these steps to view GA4 full page URLs for more accurate reporting and analysis. If you
GA4
Setup Cross Domain Tracking in Google Analytics 4
What is cross domain tracking in GA4? In GA4, cross-domain tracking involves tracking website users and their activities across two or more domains. These domains
GA4
How to segment Google Analytics 4 data by data stream
If you have added more than one data stream to your GA4 property, then you can segment the GA4 data by data stream. This would
GA4
How to Create Landing Page Report in Google Analytics 4
Google Analytics 4 (GA4) provides a landing page report through which you can determine the top landing pages for your website. A landing page is
GA4
Google Signals in Google Analytics 4 - See demographics (gender, age) data
What is Google Signals in GA4 (Google Analytics 4) Google Signals GA4 is an advertising reporting feature through which Google Analytics 4 can collect cross-device
GA4
Google Analytics Real-time report not working? Here is the fix.
The following could be the main reasons why your GA4 Real-time report is not working and why you are not able to see the desired
Voice AI
Claude Beats ChatGPT for Voice AI Agents
The following is the virtual receptionist for a dental clinic, powered by GPT 5.1 (It's the one suggested by Retell AI). 0:
GA4 Bigquery
GA4 BigQuery Video Tracking Report
Here is how you can create a ‘Video Tracking‘ report in GA4 BigQuery to track how users engage with videos embedded on your website. Through
GA4 Bigquery
event_timestamp vs user_first_touch_timestamp GA4 BigQuery
Use the ‘event_timestamp’ for the ‘first_visit’ event instead of ‘user_first_touch_timestamp’ wherever possible. Both the ‘event_timestamp’ for the ‘first_visit’
GA4
How to Change Attribution Models in Google Analytics 4
You can change attribution models in GA4 through: 1. Model Comparison report. 2. Conversion Paths report. 3. Attribution settings. How to change attribution models in
Data Analysis
Bare Minimum Statistics for Web Analytics
The role of statistics in the world of web analytics is not clear to many marketers. Unfortunately, by and large, the analytics industry is still
GA4
Google Analytics 4 Explorations Tutorial
GA4 (Google Analytics 4) provides two types of reports: Standard reports and explorations. The following are the various GA exploration reports: 1. Free Form report.
GA4
User Explorer Google Analytics 4 Tutorial
In this article, I am going to talk about the User Explorer report in Google Analytics 4 (GA4) User Explorer report overview The User Explorer