Voice AI Premium
Best practices for improving SMS deliverability for Voice AI
Think of SMS deliverability as four simple questions: 1. Did the person agree to get this? 2. Does the message clearly show who it’s
Blog
Insights on Voice AI, GA4, and data analytics
GA4 Bigquery
How to Correctly Work With Google Analytics Data Types in BigQuery
When working with Google Analytics 4 data in BigQuery, always assume that any event parameter can be stored in multiple data type columns. Account for
GA4 Bigquery
Tracking peak time for Website Traffic in GA4 BigQuery.
Here is how you can determine when users are most likely to visit your website in BigQuery. Step-1: Convert ‘event_timestamp’ into a date
GA4 Bigquery
Tracking Google Analytics 4 AI Traffic in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to track Google Analytics 4 AI Traffic in BigQuery: -- Calculate AI Traffic. SELECT
Voice AI Premium
How to use Custom Dashboards in Retell AI
Custom dashboards in Retell let you track call, chat, and agent metrics through charts you configure yourself. This guide (47 pages) walks you through everything
Voice AI Premium
How to correctly use Expressive Mode in Retell AI
In Retell AI, expressive mode is available for Platform voices which is used to control how your voice agent sounds. As you can see from
GA4
How to identify the scope of any GA4 Dimension or Metric
Here is how you can quickly determine the scope of any dimension or metric in GA4 without using ‘GA4 Dimensions and Metrics Explorer‘ or ‘API
GA4
Tracking 404 pages (broken links) in Google Analytics 4
Follow the steps below to track 404 pages (broken links) in GA4 (Google Analytics 4): 1. Make sure your broken links are hard 404s, not
GA4 Bigquery
Tracking Google Analytics 4 UTM Parameters in BigQuery
Follow these 5 Simple Steps to Track GA4 UTM Parameters (aka Custom Campaigns) in BigQuery. Step-1: Calculate the values of the ‘Campaign Name’ column
GA4
Filter Google Analytics 4 Reports by UTM Parameters
Here is a nice little trick to filter Google Analytics 4 reports by UTM parameters. Use the following filters while creating/editing an exploration report:
GA4
utm_marketing_tactic in Google Analytics 4
The ‘utm_marketing_tactic’ UTM parameter is used to send information related to your marketing tactics like your targeting strategies (prospecting, remarketing), bid strategies, buying
GA4
utm_creative_format in Google Analytics 4
The ‘utm_creative_format’ is a key of a UTM parameter which is just like the ‘utm_content‘ key and is used to send information
GA4
utm_campaign_id in Google Analytics 4
The ‘utm_campaign_id’ is a key of a UTM parameter which is required for sending information related to the unique identification number of your
GA4
utm_source_platform in Google Analytics 4
The ‘utm_source_platform’ is a key of a UTM parameter which is used to send the name of the marketing platform which sent traffic
GA4
utm_content (campaign content) in Google Analytics 4
‘utm_content’ is a key of a UTM parameter which is used to send information related to campaign content (ad version) to GA4. For example.
GA4
utm_term (campaign term) in Google Analytics 4
‘utm_term’ a key of a UTM parameter which is used to send the information related to the campaign term (paid search keyword) to GA4.
GA4
utm_campaign (campaign name) in Google Analytics 4
‘utm_campaign’ is a key of a UTM parameter which is used to send the name of the custom campaign to GA4. You can use
GA4
utm_medium (campaign traffic medium) in Google Analytics 4
‘utm_medium’ is a key of a UTM parameter which is used to send information related to the traffic medium of a custom campaign to
GA4
utm_source (campaign traffic source) in Google Analytics 4
‘utm_source’ is key of a UTM parameter which is used to send information related to the traffic source of a custom campaign to Google
GA4
utm_id (Campaign ID) in Google Analytics 4.
‘utm_id’ is a key of a UTM parameter which is used to send information related to the unique identification number of your campaign to
Using Twilio with Retell AI via SIP Trunking for Voice AI Agents
Note: This article is in conjunction with the following articles: 1. Understanding PBX for Voice AI, 2. Overflow and After-Hours Voice AI Receptionist, 3.
Voice AI Premium
Guide and best practices for purchasing phone numbers for Voice AI.
Note: This article is in conjunction with the following articles: Understanding PBX for Voice AI, Overflow and After-Hours Voice AI Receptionist and Understanding Call
GA4 Bigquery
Finding Real Google Analytics 4 Conversion Paths in BigQuery
The secret to finding the real Google Analytics 4 Conversion Paths in BigQuery is to use the last non-funnel touch approach. In GA4, the
GA4 Bigquery
Google Analytics 4 Traffic Attribution in BigQuery
‘event_params.source’, ‘event_params.medium’ and ‘event_params.campaign’ fields represent last-touch attribution at the event level. These fields do not necessarily change
Voice AI
Understanding Call Forwarding to Voice AI Agent
This article is in conjunction with the articles: 'Understanding PBX for Voice AI' and 'Overflow and After-Hours Voice AI Receptionist'
Voice AI
Understanding PBX for Voice AI
Understanding PBX is crucial because it’s the “traffic controller” for business calls. It decides how calls flow, who they reach, and when AI can
GA4 Bigquery
Google Analytics 4 Unique Pageviews in BigQuery
There are two methods to calculate unique pageviews in GA4 BigQuery: Method-1 (Popular but incorrect): Count the unique combination of ‘user_pseudo_id’ and
GA4 Bigquery
Google Analytics 4 Page Title, Page Path & Views in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to calculate Google Analytics 4 Page Title, Page Paths and Views report in
GA4 Bigquery
GA4 (not set) Landing Pages Show 0 Entrances in BigQuery
In GA4 BigQuery export data table the ‘entrances’ calculated for (not set) landing pages are usually zero. It is because, for (not set) landing pages,
GA4 Bigquery
Google Analytics 4 Landing Page Dimension in BigQuery.
Here is the correct logic for calculating the Google Analytics 4 ‘Landing Page’ dimension in BigQuery, which also takes (not set) landing pages into account: