GA4
Understanding Google Tag Manager Container Tag
Google Tag Manager (GTM) is a container tag. A container tag (or container code or GTM installation code) is used to hold one or more
Blog
Insights on Voice AI, GA4, and data analytics
GA4
Setting up Facebook Conversion API via Google Tag Manager (GTM)
What is Facebook Conversion API and why do you need it? Since the Apple IOS 14.5 update, many people have opted out of Facebook
GA4
How to check if Google Tag Manager is Working – Testing GTM
In this article, I will talk about how to check if Google Tag Manager (GTM) is working. We will go through different ways to test
Data Analysis
Schwartz five stages of awareness in marketing
Eugene Schwartz (who is considered as one of the most influential advertising experts of all times) in his book ‘Breakthrough Advertising‘ introduced and explained the
GA4
You are doing Google Analytics all wrong. Here is why
I have dealt with hundreds of Google Analytics accounts in my career and I have seen a lot of issues ranging from incorrect tracking code,
Voice AI Premium
Different types of Voice AI Agents to Build and Sell
Most people building voice AI agents pick one model and never realise how many they could be selling. There is more than one type of
GA4 Bigquery
Tracking Google Analytics 4 Returning Users in BigQuery
You can calculate the values of the Google Analytics 4 Returning Users metric in BigQuery by counting distinct values of user_pseudo_id whose first
GA4 Bigquery
Tracking Google Analytics 4 New Users in BigQuery
You can calculate the values of the Google Analytics 4 New Users metric in BigQuery by counting the distinct values of user_pseudo_id whose
GA4 Bigquery
Tracking Google Analytics 4 Total Users in BigQuery
You can calculate the values of the Google Analytics 4 Total Users metric in BigQuery by counting the unique values of the ‘user_pseudo_id’
GA4 Bigquery
Tracking Google Analytics 4 Engaged Sessions in BigQuery
You can calculate the values of the Google Analytics 4 ‘Engaged Sessions’ metric in BigQuery by counting distinct sessions for which the value of the
Voice AI Premium
How To Connect Telnyx to n8n
If you bought a number from Telnyx and want to send SMS from n8n, you need to connect your Telnyx account to n8n. While Telnyx
Voice AI Premium
How to fix Test Webhook Failed in Retell AI
Retell lets you test your webhook by clicking the 'Test' button, which you should use to confirm that your endpoint accepts Retell'
GA4 Bigquery
How To Correctly Track GA4 Sessions in BigQuery.
In BigQuery, you must be aware of the following caveats when tracking GA4 sessions. #1 In GA4, a session can start with a ‘session_start’
GA4 Bigquery
Top 10 Optimization Strategies for GA4 SQL in BigQuery
You can generate 10 different versions of the same query, and they can all produce identical results. Each version is just a different execution strategy
Voice AI Premium
How to Use Telnyx number for Retell Voice AI Agent
Note: This article is in conjunction with the following articles: 1. Understanding PBX for Voice AI, 2. Overflow and After-Hours Voice AI Receptionist, 3.
Voice AI Premium
Twilio or Telnyx Phone Numbers For Voice AI Agents?
If you have to choose between the two carriers, Telnyx is the better option for Voice AI Agents. Telnyx is consistently cheaper, often roughly half
GA4 Bigquery
Four Rules for Google Analytics Data Aggregation in BigQuery
Your Google Analytics 4 data in BigQuery is unlikely to be accurate unless you follow these four rules for data aggregation. Rule-1: Aggregate event-
GA4 Bigquery
Three SQL Query Logic You Must Use For GA4 in BigQuery
What is SQL Query Logic? SQL query logic means how you structure your SQL queries. You have to use different SQL logic depending on the
Voice AI
How To Bill Your Voice AI Clients Like A Pro.
If you're building voice AI agents for clients, you need to understand how billing really works. Because it's not as simple
Voice AI Premium
How to Use Live Monitoring in Retell AI
Live monitoring in Retell AI lets you listen to live calls between your caller and the voice agent. It lets you take control of the
GA4 Bigquery
How to Correctly Work With Google Analytics Data Types in BigQuery
When working with Google Analytics 4 data in BigQuery, always assume that any event parameter can be stored in multiple data type columns. Account for
GA4 Bigquery
Tracking peak time for Website Traffic in GA4 BigQuery.
Here is how you can determine when users are most likely to visit your website in BigQuery. Step-1: Convert ‘event_timestamp’ into a date
GA4 Bigquery
Tracking Google Analytics 4 AI Traffic in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to track Google Analytics 4 AI Traffic in BigQuery:
Voice AI Premium
How to correctly use Expressive Mode in Retell AI
In Retell AI, expressive mode is available for Platform voices which is used to control how your voice agent sounds. As you can see from
GA4
How to identify the scope of any GA4 Dimension or Metric
Here is how you can quickly determine the scope of any dimension or metric in GA4 without using ‘GA4 Dimensions and Metrics Explorer‘ or ‘API
GA4
Tracking 404 pages (broken links) in Google Analytics 4
Follow the steps below to track 404 pages (broken links) in GA4 (Google Analytics 4): 1. Make sure your broken links are hard 404s, not
GA4 Bigquery
Tracking Google Analytics 4 UTM Parameters in BigQuery
Follow these 5 Simple Steps to Track GA4 UTM Parameters (aka Custom Campaigns) in BigQuery. Step-1: Calculate the values of the ‘Campaign Name’ column
GA4
Filter Google Analytics 4 Reports by UTM Parameters
Here is a nice little trick to filter Google Analytics 4 reports by UTM parameters. Use the following filters while creating/editing an exploration report:
GA4
utm_marketing_tactic in Google Analytics 4
The ‘utm_marketing_tactic’ UTM parameter is used to send information related to your marketing tactics like your targeting strategies (prospecting, remarketing), bid strategies, buying
GA4
utm_creative_format in Google Analytics 4
The ‘utm_creative_format’ is a key of a UTM parameter which is just like the ‘utm_content‘ key and is used to send information