GA4 Bigquery
How to access GA4 Sample Data in BigQuery
If you don’t have your own GA4 data in BigQuery, you can query the GA4 sample data available via
GA4 Bigquery
GA4 Bigquery
How to access BigQuery Public Data Sets
BigQuery provides many public datasets you can use for practice. A public dataset is stored in BigQuery and made available
GA4 Bigquery
Calculating New vs Returning GA4 Users in BigQuery
First things first. Both ‘New’ and ‘Returning’ GA4 users need to be manually calculated in BigQuery. They are not available
GA4 Bigquery
Extracting GA4 User Properties in BigQuery
User properties in GA4 are attributes of your website visitors, such as age, gender, geographic location, language preference, membership level,
GA4 Bigquery
How to handle empty fields in GA4 BigQuery
Empty strings in query results from a GA4 BigQuery data table often indicate that certain fields are unpopulated or undefined
GA4 Bigquery
First User Primary Channel Group in GA4 BigQuery
Following is the overview of my query logic for calculating the 'First User Primary Channel Group' in GA4
GA4 Bigquery
Tracking Pages With No Traffic in GA4 BigQuery
GA4 does not report on pages that received no traffic (zero pageviews) during the selected time period. However, it does
GA4 Bigquery
GA4 BigQuery SQL Optimization Consultant
In BigQuery, you can use a dozen different optimisation techniques to produce the same result. There's no single
GA4 Bigquery
Extracting Geolocations in GA4 BigQuery
These are the Geolocations fields in GA4 BigQuery: In the GA4 BigQuery Export table, you can retrieve: * The value of
GA4 Bigquery
Calculating First Time Users in GA4 BigQuery
You can calculate first time users via the 'user_first_touch_timestamp' field. This field tells when a
GA4 Bigquery
GA4 BigQuery Export Schema Tutorial
Once you understand how the GA4 data is stored in BigQuery data tables, it will become easier for you to
GA4 Bigquery
How to Calculate Unique Users in GA4 BigQuery.
Calculating Unique Users in GA4 BigQuery. You can calculate Unique users by counting the unique values of the 'user_
GA4 Bigquery
How to access nested field in GA4 BigQuery data table
Consider the following data table: This data table is for Nov 17, 2025 which is denoted by events_20251117 Let
GA4 Bigquery
GA4 BigQuery Query Optimization
In this article, I will show you how to write the same query (for extracting GA4 data in BigQuery) in
GA4 Bigquery
Understanding the BigQuery User Interface
Google BigQuery is a product of the Google Cloud Platform. BigQuery is a data storage and management system used to
GA4 Bigquery
GA4 to BigQuery Mapping Tutorial
GA4 to BigQuery Mapping Tutorial provides the key to translating all the relevant GA4 dimensions and metrics to their corresponding