Understanding engagement_time_msec in GA4 BigQuery
What is engagement time? Engagement time is the total amount of time a user spends actively engaged with your website
What is engagement time? Engagement time is the total amount of time a user spends actively engaged with your website
What is phone call tracking in GA4? In GA4, “phone call tracking” means treating call‑related actions as events so
Running a voice AI operation without monitoring is like driving at night with your headlights off. Everything might be fine
If you've self-hosted n8n on a VPS and your webhooks from Retell AI, GoHighLevel, Twilio, or any other
What is DebugView report in Google Analytics 4? This report allows you to monitor debugging events from your website or
Self-hosting n8n is not optional but a necessary evil. When a single workflow can use up to 80% of your
Introduction to Firebase. Firebase is a mobile app development platform. We use Firebase to add mobile app data streams to
What is a User ID in GA4? GA4 User ID is a unique alphanumeric string (e.g., GdffTeeD453589) assigned to
What Is a GA4 Assistant? A GA4 Assistant is a dedicated Claude project configured to work as a personal Google
When using GA4 reports, you should avoid cardinality wherever possible. That’s how you can remove the (other) row from
Nobody talks about this. Everyone's busy writing guides on how to SET UP GTM server-side tagging. But what
Event parameters in Google Analytics 4 (GA4) are additional information about an event that is sent along with the event.
Use a sub-folder instead of a subdomain for GTM server-side (SS) tagging. Most developers use subdomains for SS tagging, and
Understand client side tagging before Server Side Tagging. To really understand server-side Tagging, you first need to understand client-side Tagging.
Navigate Learn to track events in GA4 (Google Analytics 4) through this step by step guide. What are GA4 events?
To conduct organic search traffic analysis in GA4, we will create a new exploration report from scratch. This new report
Understanding GA4 user properties is a game changer for anyone looking to understand their audience really well. GA4 user properties
Prepare for the GA4 Certification Exam with this guide. Access questions and answers to help you pass the Skillshop (GAIQ)
Cal.com is an open-source, API-driven scheduling platform you can run hosted or self-hosted. Unlike Calendly, it is designed to
Learn to fix GA4 (not set) issues through this step by step guide. Note: The (not set) and unassigned traffic
Here is how most Voice AI agencies handle client billing: 1. Log into your provider dashboard. 2. See workspace-level totals.
If you don’t have your own GA4 data in BigQuery, you can query the GA4 sample data available via
BigQuery provides many public datasets you can use for practice. A public dataset is stored in BigQuery and made available
First things first. Both ‘New’ and ‘Returning’ GA4 users need to be manually calculated in BigQuery. They are not available
User properties in GA4 are attributes of your website visitors, such as age, gender, geographic location, language preference, membership level,
Empty strings in query results from a GA4 BigQuery data table often indicate that certain fields are unpopulated or undefined
Following is the overview of my query logic for calculating the 'First User Primary Channel Group' in GA4
GA4 does not report on pages that received no traffic (zero pageviews) during the selected time period. However, it does
In BigQuery, you can use a dozen different optimisation techniques to produce the same result. There's no single
These are the Geolocations fields in GA4 BigQuery: In the GA4 BigQuery Export table, you can retrieve: * The value of