Insights on Voice AI, GA4, and data analytics
Running a voice AI operation without monitoring is like driving at night with your headlights off. Everything might be fine until it suddenly is not.
If you've self-hosted n8n on a VPS and your webhooks from Retell AI, GoHighLevel, Twilio, or any other service are failing with a
What is DebugView report in Google Analytics 4? This report allows you to monitor debugging events from your website or mobile app in real time,
Self-hosting n8n is not optional but a necessary evil. When a single workflow can use up to 80% of your monthly executions in a couple
Introduction to Firebase. Firebase is a mobile app development platform. We use Firebase to add mobile app data streams to our GA4 property. Firebase provides
What is a User ID in GA4? GA4 User ID is a unique alphanumeric string (e.g., GdffTeeD453589) assigned to a user to identify them
What Is a GA4 Assistant? A GA4 Assistant is a dedicated Claude project configured to work as a personal Google Analytics 4 analyst. Think of
When using GA4 reports, you should avoid cardinality wherever possible. That’s how you can remove the (other) row from appearing in your reports. What
Nobody talks about this. Everyone's busy writing guides on how to SET UP GTM server-side tagging. But what happens when: → The Google Cloud
Event parameters in Google Analytics 4 (GA4) are additional information about an event that is sent along with the event. There are three types of
Use a sub-folder instead of a subdomain for GTM server-side (SS) tagging. Most developers use subdomains for SS tagging, and not just any subdomain, but
Understand client side tagging before Server Side Tagging. To really understand server-side Tagging, you first need to understand client-side Tagging. The Tagging setup that runs
Navigate Learn to track events in GA4 (Google Analytics 4) through this step by step guide. What are GA4 events? An event is a user
To conduct organic search traffic analysis in GA4, we will create a new exploration report from scratch. This new report would have nine tabs. Each
Understanding GA4 user properties is a game changer for anyone looking to understand their audience really well. GA4 user properties let you define custom attributes,
Prepare for the GA4 Certification Exam with this guide. Access questions and answers to help you pass the Skillshop (GAIQ) exam and boost your Google
Cal.com is an open-source, API-driven scheduling platform you can run hosted or self-hosted. Unlike Calendly, it is designed to be embedded and customized as
Learn to fix GA4 (not set) issues through this step by step guide. Note: The (not set) and unassigned traffic issues in GA4 are closely
Here is how most Voice AI agencies handle client billing: 1. Log into your provider dashboard. 2. See workspace-level totals. Not per-client. 3. Export data
If you don’t have your own GA4 data in BigQuery, you can query the GA4 sample data available via BigQuery Public datasets. The sample
BigQuery provides many public datasets you can use for practice. A public dataset is stored in BigQuery and made available to the general public through
First things first. Both ‘New’ and ‘Returning’ GA4 users need to be manually calculated in BigQuery. They are not available as default fields in the
User properties in GA4 are attributes of your website visitors, such as age, gender, geographic location, language preference, membership level, etc. Technically speaking, a user
Empty strings in query results from a GA4 BigQuery data table often indicate that certain fields are unpopulated or undefined for specific events. You should
Following is the overview of my query logic for calculating the 'First User Primary Channel Group' in GA4 BigQuery: Step-1: Use the following
GA4 does not report on pages that received no traffic (zero pageviews) during the selected time period. However, it does report on the pages that
In BigQuery, you can use a dozen different optimisation techniques to produce the same result. There's no single "best" way to
These are the Geolocations fields in GA4 BigQuery: In the GA4 BigQuery Export table, you can retrieve: * The value of the Continent that a user
You can calculate first time users via the 'user_first_touch_timestamp' field. This field tells when a user first interacted with your
What are Conversions in Google Analytics 4 (GA4)? A conversion is a goal/objective for setting up a website or mobile app. A conversion is