How to Calculate Unique Users in GA4 BigQuery.
Calculating Unique Users in GA4 BigQuery. You can calculate Unique users by counting the unique values of the 'user_pseudo_id' or '
Insights on Voice AI, GA4, and data analytics
Calculating Unique Users in GA4 BigQuery. You can calculate Unique users by counting the unique values of the 'user_pseudo_id' or '
Consider the following data table: This data table is for Nov 17, 2025 which is denoted by events_20251117 Let us suppose you want to
In this article, I will show you how to write the same query (for extracting GA4 data in BigQuery) in 10 different ways and still
Don’t get me wrong, CRMs like ‘GoHighLevel’ (GHL) is a great AI first CRM and can be incredibly useful for certain AI automation use
If you're building voice AI agents for clients, you need to understand how billing really works. Because it's not as simple
This article will show you the best Excel charts for data analysis, presentation, and reporting. You will learn about the various types of charts in
Your GA4 and Looker Studio reports may be all wrong if you don’t understand the concept of scopes. Most GA4 users confidently create and
Google BigQuery is a product of the Google Cloud Platform. BigQuery is a data storage and management system used to consolidate data from multiple sources
What is Google Tag? The Google tag is just a new name for the global site tag (gtag.js). Global site tag or gtag.js
In this guide, I show you what content to include in the knowledge base (KB) versus the global and state-specific prompts when building multi-prompt voice
Understanding Referrer. To understand how direct traffic works, you first need to understand the concept of the referrer. To understand the referrer, you first need
When you use tools like ChatGPT, Perplexity, or other AI assistants for topics such as GA4, GTM, or BigQuery, it’s easy to assume that
Understanding GA4 regex is crucial for unlocking the full potential of Google Analytics 4’s data filtering and customization capabilities. With regex, you can create
The Hidden Cost of Ignoring Tokens in Voice Agent Design. Many people new to voice agents ignore token usage because the costs and performance effects
Websites where the majority of conversions happen offline, often rely on leads generation for driving sales. The most common type of leads is form leads.
Are you looking for free GA4 training? You are at the right place. Through this tutorial on Google Analytics 4 (aka GA4), you can learn
Not all Voice AI agents require booking functionality (scheduling/rescheduling/cancelling appointments). And if you provide such functionality without due diligence, it could backfire. Use
Introduction to GA4 Ecommerce Reports (Monetization Reports). Follow the steps below to access the various Ecommerce/Monetization reports in GA4: Step-1: Login to your GA4
, Set up GA4 Ecommerce tracking via GTM with this step-by-step guide. Learn how to track transactions, product views, and more for accurate ecommerce insights. Note:
UTM parameters are the parameters recognized by Google for sending detailed information about your marketing campaigns to Google Analytics 4. The following UTM parameters are
GA4 often relies on UTM tracking parameters to identify traffic sources, mediums, and campaigns. So use it wherever you can. In the following cases, your
What is UTM tracking in GA4 (Google Analytics 4)? GA4 UTM tracking (also known as GA4 campaign tracking) refers to the tagging of your website
What is AI traffic in GA4? AI traffic in GA4 refers to user interactions initiated or influenced by AI-driven applications or systems. These applications or
Without IP (intellectual property) your AI company is worth nothing. Imagine Lovable starts selling its codebase. Keep that in mind, next time you think about
The following are the 14 Rules to pricing automation that I learned from those who came before me (the agency owners making real money from
GA4 cookies are the backbone of user tracking, and understanding how they work is essential for optimizing your analytics setup. These cookies hold key information
What is Toll Fraud (also called International Revenue Sharing Fraud)? Fraudsters trick people or companies into making very expensive calls (or SMS messages) to special
What is the measurement protocol in GA4? The measurement protocol (MP) is a set of rules your application must follow to send raw event data
I decided at the beginning of this year to niche down early in the AI space. Best decision I made. The AI space is already
Learn the causes of GA4 unassigned traffic and discover quick, effective solutions to fix it, ensuring accurate data tracking and attribution for your site. What