GA4 Bigquery
How to Calculate Unique Users in GA4 BigQuery.
Calculating Unique Users in GA4 BigQuery. You can calculate Unique users by counting the unique values of the 'user_pseudo_id' or '
Blog
Insights on Voice AI, GA4, and data analytics
GA4 Bigquery
How to access nested field in GA4 BigQuery data table
Consider the following data table: This data table is for Nov 17, 2025 which is denoted by events_20251117 Let us suppose you want to
GA4 Bigquery
GA4 BigQuery Query Optimization
In this article, I will show you how to write the same query (for extracting GA4 data in BigQuery) in 10 different ways and still
Voice AI
CRMs like GHL are overkill for building Voice AI Agents.
Don’t get me wrong, CRMs like ‘GoHighLevel’ (GHL) is a great AI first CRM and can be incredibly useful for certain AI automation use
Voice AI
How To Bill Your Voice AI Clients Like A Pro.
If you're building voice AI agents for clients, you need to understand how billing really works. Because it's not as simple
Data Analysis
Best Types of Charts in Excel for Data Analysis, Presentation and Reporting
This article will show you the best Excel charts for data analysis, presentation, and reporting. You will learn about the various types of charts in
GA4
GA4 Scopes – User, Session, Event & Item scopes
Your GA4 and Looker Studio reports may be all wrong if you don’t understand the concept of scopes. Most GA4 users confidently create and
GA4 Bigquery
Understanding the BigQuery User Interface
Google BigQuery is a product of the Google Cloud Platform. BigQuery is a data storage and management system used to consolidate data from multiple sources
GA4
gtag.js – Google Tag in Google Analytics 4 and beyond
What is Google Tag? The Google tag is just a new name for the global site tag (gtag.js). Global site tag or gtag.js
Voice AI
Voice AI Knowledge Base Creation Best Practices
In this guide, I show you what content to include in the knowledge base (KB) versus the global and state-specific prompts when building multi-prompt voice
GA4
GA4 Direct Traffic Spike: Common Causes and How to Fix Them
Understanding Referrer. To understand how direct traffic works, you first need to understand the concept of the referrer. To understand the referrer, you first need
Voice AI
LLMs can hallucinate even the most reliable data sources.
When you use tools like ChatGPT, Perplexity, or other AI assistants for topics such as GA4, GTM, or BigQuery, it’s easy to assume that
GA4
GA4 Regex (Regular Expressions) Tutorial
Understanding GA4 regex is crucial for unlocking the full potential of Google Analytics 4’s data filtering and customization capabilities. With regex, you can create
Voice AI
How to build Cost Efficient Voice AI Agent
The Hidden Cost of Ignoring Tokens in Voice Agent Design. Many people new to voice agents ignore token usage because the costs and performance effects
GA4
Tracking New, Qualified and Converted Leads in GA4.
Websites where the majority of conversions happen offline, often rely on leads generation for driving sales. The most common type of leads is form leads.
GA4
Free GA4 training and tutorial with Certification
Are you looking for free GA4 training? You are at the right place. Through this tutorial on Google Analytics 4 (aka GA4), you can learn
Voice AI
When to Add Booking Functionality to Your Voice AI Agent.
Not all Voice AI agents require booking functionality (scheduling/rescheduling/cancelling appointments). And if you provide such functionality without due diligence, it could backfire. Use
GA4
Understanding GA4 Ecommerce Reports (Monetization Reports)
Introduction to GA4 Ecommerce Reports (Monetization Reports). Follow the steps below to access the various Ecommerce/Monetization reports in GA4: Step-1: Login to your GA4
GA4
GA4 Ecommerce Tracking via GTM: Step-by-Step Setup Guide
, Set up GA4 Ecommerce tracking via GTM with this step-by-step guide. Learn how to track transactions, product views, and more for accurate ecommerce insights. Note:
GA4
How to see UTM parameters in GA4 (Google Analytics 4)
UTM parameters are the parameters recognized by Google for sending detailed information about your marketing campaigns to Google Analytics 4. The following UTM parameters are
GA4
GA4 UTM parameters not working? Here is how to fix it.
GA4 often relies on UTM tracking parameters to identify traffic sources, mediums, and campaigns. So use it wherever you can. In the following cases, your
GA4
How To Use UTM parameters in GA4 (Campaign Tracking)
What is UTM tracking in GA4 (Google Analytics 4)? GA4 UTM tracking (also known as GA4 campaign tracking) refers to the tagging of your website
GA4
How to track AI traffic in GA4
What is AI traffic in GA4? AI traffic in GA4 refers to user interactions initiated or influenced by AI-driven applications or systems. These applications or
Voice AI
Without IP your AI company is worth nothing.
Without IP (intellectual property) your AI company is worth nothing. Imagine Lovable starts selling its codebase. Keep that in mind, next time you think about
Voice AI
AI Automation Agency Pricing Rules
The following are the 14 Rules to pricing automation that I learned from those who came before me (the agency owners making real money from
GA4
Understanding Google Analytics 4 cookies – _ga cookie
GA4 cookies are the backbone of user tracking, and understanding how they work is essential for optimizing your analytics setup. These cookies hold key information
Voice AI
How to Prevent Toll Fraud in Retell AI
What is Toll Fraud (also called International Revenue Sharing Fraud)? Fraudsters trick people or companies into making very expensive calls (or SMS messages) to special
GA4
GA4 (Google Analytics 4) Measurement Protocol Tutorial
What is the measurement protocol in GA4? The measurement protocol (MP) is a set of rules your application must follow to send raw event data
Voice AI
Voice AI - Build once -> Sell many -> Collect monthly forever.
I decided at the beginning of this year to niche down early in the AI space. Best decision I made. The AI space is already
GA4
GA4 Unassigned Traffic: Causes and How to Fix it Fast
Learn the causes of GA4 unassigned traffic and discover quick, effective solutions to fix it, ensuring accurate data tracking and attribution for your site. What