Data Analysis
Understanding Historical Data in Web Analytics
For many of us, historical data in web analytics is very important because it helps us optimize our marketing campaigns
Data Analysis
Data Analysis
Pocket Guide to Do It Yourself Usability Testing
Usability testing is a technique used to evaluate website usability, i.e. how easy it is for visitors to use
Data Analysis
Which Chart Type Works Best for Summarizing Time-Based Data in Excel
The following are the best chart types for summarizing time-based data in Excel: 1. Line chart 2. Clustered column chart
Data Analysis
How to advertise on Facebook for FREE with unlimited budget
You can realistically advertise on Facebook or any other marketing platform (like Google Ad, Twitter, etc.) for FREE as long
Data Analysis
Website Navigation Best Practices.
Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even a little difficulty
Data Analysis
Why Conversion Volume Optimization is better than CRO
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the
Data Analysis
Is Your Conversion Rate Statistically Significant?
The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization
Data Analysis
What Matters More? Conversion Volume or Conversion Rate – Case Study
What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate:
Data Analysis
Learn to Analyze & Report above Average
Nobody wants to be average, and yet we all love averages. That is why our analytics reports are all jam-packed
Data Analysis
Maths and Stats behind Web Analytics – Beginners Guide
The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization
Data Analysis
How to improve data reporting skills – FREE Training
What really is data reporting? Data reporting is about interacting with people and getting your recommendations implemented on time. Data
Data Analysis
Predictive Analytics & Marketing – The Next Stage of Business Optimization
You must have heard of something called ‘predictive analytics‘ at some point in your life as a marketer/analyst. The
Data Analysis
Bare Minimum Statistics for Web Analytics
The role of statistics in the world of web analytics is not clear to many marketers. Unfortunately, by and large,
Data Analysis
How to calculate maximum CPA and profitable ROAS
If you want to advertise on any marketing platform for free with an unlimited marketing budget then you need to
Data Analysis
Web Analytics Career Path – How to Become a Web Analyst
Do you want to go into the technical side or the non-technical side of web analytics? The technical side deals
Data Analysis
Understanding A/B Testing Statistics to get REAL Lift in Conversions
If you want to increase your chances of getting a real lift through A/B tests then you need to
Data Analysis
KPI Meaning, Examples, Calculation & Dashboard Tutorial
What is a key performance indicator (KPI)? A key performance indicator (or KPI) is a metric that is one of
Data Analysis
Best Types of Charts in Excel for Data Analysis, Presentation and Reporting
This article will show you the best Excel charts for data analysis, presentation, and reporting. You will learn about the