Data Analysis
How to create a marketing strategy & also analyze it
One of the most frequently asked questions is to ‘How to create a marketing strategy’. I use 5W1H to create
Data Analysis
Data Analysis
10 Techniques to Migrate from Data-Driven to Data-Smart Marketing
In the next few minutes, I will show you ten different techniques that will help you in migrating from being
Data Analysis
What is Attribution Problem in Online Marketing
What is the Attribution Problem in Online Marketing? An attribution problem occurs in online marketing when you can not determine
Data Analysis
How to Demonstrate Marketing ROI to Your Clients
When a client employs you to run a campaign on their behalf, simply saying, “We get results” will not cut
Data Analysis
Mastering Data Reporting via Data Storytelling
Data Storytelling is a mechanism used for sharing ‘knowledge’ in the most engaging, memorable, and persuasive way possible. In the
Data Analysis
ZMOT (zero moment of truth) in Marketing Explained
Zero Moment of Truth or ZMOT is the term coined by Google’s Jim Lecinski in 2011. ZMOT is the
Data Analysis
WordPress Architecture Explained in Great Detail
WordPress is the most popular CMS in the world. Therefore it is imperative that you understand how this CMS works,
Data Analysis
Google Ads algorithm – How do Google Ads work
If you do multi-channel marketing for your company, then you simply can’t afford to ignore Google Ads. In
Data Analysis
Schwartz five stages of awareness in marketing
Eugene Schwartz (who is considered as one of the most influential advertising experts of all times) in his book ‘Breakthrough
Data Analysis
Introduction to Machine Learning in Conversion Optimization
Machine learning is a set of algorithms used to develop systems that can: * Learn from existing and new data without
Data Analysis
GDPR IP Address Logging, Retention and Monitoring
The web server that hosts your website collects IP addresses of the website users. This operation is required in order
Data Analysis
Minimum Viable Traffic – The Maths Behind Conversion Optimization
Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations
Data Analysis
Practical Tips to develop user engagement for e-commerce website
User engagement is very important for e-commerce websites. User engagement leads to repeated visits >>>>>
Data Analysis
Excel for Data Analytics - Powerful Cheat Sheet
In this article, I share the cheatsheet on Excel for data analytics. We use this cheatsheet internally for training purposes
Data Analysis
CPA optimization – How to reduce cost per acquisition
The following are the 12 guaranteed methods to reduce your cost per acquisition and improve the business bottomline: 1. Get
Data Analysis
How to determine the monetary value of non-ecommerce conversions
When the conversion is a product order, it is easy to determine its value. Whatever is the price of the
Data Analysis
How to Use Agile Analytics to Quickly Solve Your Conversion Problems
‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to
Data Analysis
How to Start Conversion Optimization like a Pro
There is a famous quote from Chinese philosopher Laozi: “A journey of a thousand miles begins with a single step”
Data Analysis
12 ecommerce best practices for your category pages
The objective of a product category page on an ecommerce website is to take your customers to one or more
Data Analysis
Ecommerce Product Images Best Practices
If you consider your ecommerce website as an online showroom, then product images are your salespeople. So if your salespeople
Data Analysis
Product pricing strategies for ecommerce websites
Why you should be charging more and not less Cheap prices attract cheap customers. They bought your product, not because
Data Analysis
How to Use Web Analytics 2.0 to Improve Your Conversions
Web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaushik’ in 2007. But what
Data Analysis
25 web form design best practices – optimizing forms for conversions
Generally, every website has got one or more web forms. The three main forms used by a typical website are:
Data Analysis
Understanding Historical Data in Web Analytics
For many of us, historical data in web analytics is very important because it helps us optimize our marketing campaigns
Data Analysis
Pocket Guide to Do It Yourself Usability Testing
Usability testing is a technique used to evaluate website usability, i.e. how easy it is for visitors to use
Data Analysis
Which Chart Type Works Best for Summarizing Time-Based Data in Excel
The following are the best chart types for summarizing time-based data in Excel: 1. Line chart 2. Clustered column
Data Analysis
How to advertise on Facebook for FREE with unlimited budget
You can realistically advertise on Facebook or any other marketing platform (like Google Ad, Twitter, etc.) for FREE as long
Data Analysis
Website Navigation Best Practices.
Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even a little difficulty
Data Analysis
Why Conversion Volume Optimization is better than CRO
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the
Data Analysis
Is Your Conversion Rate Statistically Significant?
The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization