Data Analysis
Introduction to Machine Learning in Conversion Optimization
Machine learning is a set of algorithms used to develop systems that can: * Learn from existing and new data without
Data Analysis
Data Analysis
GDPR IP Address Logging, Retention and Monitoring
The web server that hosts your website collects IP addresses of the website users. This operation is required in order
Data Analysis
Minimum Viable Traffic – The Maths Behind Conversion Optimization
Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations
Data Analysis
Practical Tips to develop user engagement for e-commerce website
User engagement is very important for e-commerce websites. User engagement leads to repeated visits >>>>>>
Data Analysis
Excel for Data Analytics - Powerful Cheat Sheet
In this article, I share the cheatsheet on Excel for data analytics. We use this cheatsheet internally for training purposes
Data Analysis
CPA optimization – How to reduce cost per acquisition
The following are the 12 guaranteed methods to reduce your cost per acquisition and improve the business bottomline: 1. Get
Data Analysis
How to determine the monetary value of non-ecommerce conversions
When the conversion is a product order, it is easy to determine its value. Whatever is the price of the
Data Analysis
How to Use Agile Analytics to Quickly Solve Your Conversion Problems
‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to
Data Analysis
How to Start Conversion Optimization like a Pro
There is a famous quote from Chinese philosopher Laozi: “A journey of a thousand miles begins with a single step”
Data Analysis
12 ecommerce best practices for your category pages
The objective of a product category page on an ecommerce website is to take your customers to one or more
Data Analysis
Ecommerce Product Images Best Practices
If you consider your ecommerce website as an online showroom, then product images are your salespeople. So if your salespeople
Data Analysis
Product pricing strategies for ecommerce websites
Why you should be charging more and not less Cheap prices attract cheap customers. They bought your product, not because
Data Analysis
How to Use Web Analytics 2.0 to Improve Your Conversions
Web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaushik’ in 2007. But what is
Data Analysis
25 web form design best practices – optimizing forms for conversions
Generally, every website has got one or more web forms. The three main forms used by a typical website are:
Data Analysis
Understanding Historical Data in Web Analytics
For many of us, historical data in web analytics is very important because it helps us optimize our marketing campaigns
Data Analysis
Pocket Guide to Do It Yourself Usability Testing
Usability testing is a technique used to evaluate website usability, i.e. how easy it is for visitors to use
Data Analysis
Which Chart Type Works Best for Summarizing Time-Based Data in Excel
The following are the best chart types for summarizing time-based data in Excel: 1. Line chart 2. Clustered column chart
Data Analysis
How to advertise on Facebook for FREE with unlimited budget
You can realistically advertise on Facebook or any other marketing platform (like Google Ad, Twitter, etc.) for FREE as long
Data Analysis
Website Navigation Best Practices.
Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even a little difficulty
Data Analysis
Why Conversion Volume Optimization is better than CRO
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the
Data Analysis
Is Your Conversion Rate Statistically Significant?
The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization
Data Analysis
What Matters More? Conversion Volume or Conversion Rate – Case Study
What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate:
Data Analysis
Learn to Analyze & Report above Average
Nobody wants to be average, and yet we all love averages. That is why our analytics reports are all jam-packed
Data Analysis
Maths and Stats behind Web Analytics – Beginners Guide
The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization
Data Analysis
How to improve data reporting skills – FREE Training
What really is data reporting? Data reporting is about interacting with people and getting your recommendations implemented on time. Data
Data Analysis
Predictive Analytics & Marketing – The Next Stage of Business Optimization
You must have heard of something called ‘predictive analytics‘ at some point in your life as a marketer/analyst. The
Data Analysis
Bare Minimum Statistics for Web Analytics
The role of statistics in the world of web analytics is not clear to many marketers. Unfortunately, by and large,
Data Analysis
How to calculate maximum CPA and profitable ROAS
If you want to advertise on any marketing platform for free with an unlimited marketing budget then you need to
Data Analysis
Web Analytics Career Path – How to Become a Web Analyst
Do you want to go into the technical side or the non-technical side of web analytics? The technical side deals
Data Analysis
Understanding A/B Testing Statistics to get REAL Lift in Conversions
If you want to increase your chances of getting a real lift through A/B tests then you need to