6 Critical Flaws in Google Analytics 4 Attribution Paths

Before You Trust GA4 Attribution Paths, Watch Out for These 6 Critical Flaws! #1 GA4 Attribution paths are based on

The Data Set Configuration Error in Google Data Studio

If your data source schema is not set up correctly and you create/refresh a report in Google Data Studio

How to use custom templates in Google Tag Manager

The ‘custom templates’ in Google Tag Manager allows you to create your own tag and variable templates that you can

How to embed Google Data Studio report on a website

Google Data Studio allows you to embed a fully functional report on any iframe enabled website/app or on any

Conversion Funnel Analysis in Google Analytics 4

Getting traffic to your website is one thing, but getting it to convert is a whole different ballgame. You may

Understanding data filters in Google Analytics 4

What are Data filters in Google Analytics 4? In Google Analytics 4 (GA4), you can include or exclude certain event

How to exclude internal traffic in Google Analytics 4

What is internal traffic in GA4 (Google Analytics 4)? The traffic generated by you or your employees, suppliers and other

Guide to Data Types in Google Data Studio

The data type of a data source schema field determines the kind of data to expect (in the connected data

Working with Numeric Data Types in Google Data Studio

When you create or edit a data source in Google Data Studio, you get the option to select the data

Google Data Studio Date Format and Time Explained

When you create or edit a data source schema in Google Data Studio, you get the option to select the

Fixing unassigned issues with GTM Server Side Tagging

You set up GTM server-side tagging. The 40 to 50% of the website traffic is now reported as ‘unassigned’

Google Analytics 4 Search Console Integration Tutorial

What is the advantage of linking Google Search Console to Google Analytics 4 (GA4)? Google Analytics 4 allows you to

Event Scoped Custom Dimensions in Google Analytics 4

What is Event Scoped Custom Dimension in GA4? A custom dimension which has an event scope is called an event-

Google Analytics 4 Dimensions Tutorial

What is a GA4 dimension? In GA4, a dimension is one of the attributes of your website users. For example,

Google Analytics 4 Custom Dimensions Tutorial

What is a GA4 Custom Dimension? Custom dimensions in GA4 are user-defined dimensions. Technically speaking, a custom dimension is

Google Analytics 4 vs Google Ads conversion tracking

Following are the main reasons why certain orders/conversions are recorded in GA4 (Google Analytics 4) but not in Google

Cohort Exploration Report in Google Analytics 4 (GA4)

Google Analytics 4 Cohort exploration report overview. In terms of web analytics, a cohort is a group of users who

Understanding Service Worker in GTM Server Side Tagging

What is Service Worker? A Service Worker is a script that can intercept network requests, store data temporarily, and retry

Google Analytics 4 Attribution Modelling Tutorial

What is Google Analytics 4 Attribution Modelling? Attribution modelling is the process of finding and fixing attribution issues, understanding the

How to Track Email Campaigns in Google Analytics 4

To track email campaigns in GA4, we will create a new exploration report from scratch. This new report would have

How to Exclude URL Query Parameters in Google Analytics 4

Introduction to Query Parameters Before you can understand the concept of query parameters, you need to understand the concept of

Call your Voice AI Agent a "receptionist," not an "assistant."

Google Data Studio Data Sources – Tutorial

What are Google Data Studio data sources? A Google Data Studio data source is a place where your collected data

Google Data Studio Geo Map – Latitude Longitude

Google Data Studio provides the Geo data type for geographical data. You see this data type when you create or

Stop Using Page Titles in GA4 & Google Data Studio Reports

Page titles can wreck your GA4 data analysis without you realizing it. Avoid analyzing and reporting on landing page data

How to use Google Data Studio with Google Sheets

Using Google Data Studio with Google Sheets. Follow the steps below to use Google Data Studio with Google Sheets: Step-

How to work with Boolean field in Google Data Studio

If a data field in your data source can have only one of the two possible values: true or false

Google Data Studio Report Tutorial

Reports in Google Data Studio are used to tell stories with data.  Every report you create should have some purpose.

How to Change Language in Google Data Studio

Google Data Studio is available in 37 languages and supports number, date, and time formats in those languages. To change

Google Data Studio Parameters explained with examples

What are Google Data Studio parameters? Parameters provide user-supplied data to calculated fields and connectors in Google Data Studio