Blog

How to Install Google Analytics 4 on Shopify

The following is the 10,000-foot view of installing Google Analytics 4 (GA4) with Shopify: 1. Understand the correct way to install GA4 with

Google Analytics 4 Migration Checklist - Upgrade to GA4

This GA4 migration checklist will teach you how to upgrade to Google Analytics 4. You will learn to set up GA4 step by step. #1

Advanced Google Analytics Tracking – HTML DOM – Tutorial

Have you ever wondered how tracking is actually implemented on a website? How you can actually track downloads, form field abandonment, videos and almost anything

How to create a remarketing audience in Google Analytics 4 (GA4)

Google Analytics 4 Remarketing audience overview A remarketing audience is a list of users you want to re-engage with because of their likelihood to

How to build Comparisons in Google Analytics 4 (GA4)

What are comparisons in Google Analytics 4? The comparisons (advanced segments) in Google Analytics 4 allow you to evaluate subsets of your data side by

Understanding Automated Insights in Google Analytics 4 (GA4)

What is Automated Insights in Google Analytics 4? Automated insights in Google Analytics 4 are generated automatically using a machine learning algorithm and are available

Google Analytics 4 Audiences Tutorial

Google Analytics 4 Audiences overview. In the context of Google Analytics 4, an audience is a group of users that you can club together based

Top Google Analytics 4 Tools, add-ons and resources

In this article, I have shared the top Google Analytics 4 tools, add-ons and resources we often use internally. Google News 1. Latest Google

How to export GA4 data to Google Sheets for free

There are two methods to export GA4 data to Google Sheets for free: Method #1: Download the data into Google Sheets from the GA4 reporting

Google Marketing Platform Cost and is it Worth it?

Google Marketing Platform is a set of online tools through which you can access and manage all the analytics and advertising products from Google. The

Key Benefits of Using Google Analytics 4 (GA4)

The following are the key benefits of GA4 (Google Analytics 4): 1. GA4 measurement model is more flexible and superior to the one used by

How to learn Google Analytics without a website

In this article, I will show you how to learn Google Analytics 4 (GA4) without a website. You can learn about Google Analytics 4 without

How to improve data reporting skills – FREE Training

What really is data reporting? Data reporting is about interacting with people and getting your recommendations implemented on time. Data reporting is not really about

How to share reports in Google Data Studio

Google Data Studio provides the following methods to share your report with other users. #1 Invite people via email to view, use, edit or collaborate

How to invite others to view or edit a report in Google Data Studio

Follow the steps below to invite people via email to view, use, edit or collaborate on a report: Step-1: Open the report you want

Formula Rejection in Google Data Studio

If there is an error in your calculated field’s formula, you’ll see a warning message like WHEN conditions must compare a dimension or

Sharing Data Source Schema in Google Data Studio

While editing a data source schema, you get the option to share the data source (aka data source schema) with other users: Table of Contents

Google Data Studio Dimensions vs Metrics Tutorial

Google Data Studio Dimension vs Metric in a nutshell #1 Google Data Studio provides the following types of dimensions: 1. Data source schema specific dimension

Data Source Fields in Google Data Studio

A data source schema is made up of a set of fields called the data source schema fields: A connector is used to pull these

Avoid Using Functions and Calculated Fields in Google Data Studio

The use of functions in calculated fields can greatly increase the load time of your reports in Google Data Studio. Even the use of calculated

Google Data Studio Image function

We use the IMAGE function to create image fields in our data source schema. Following is the syntax of the Image function: IMAGE(Image URL,

Google Data Studio Page Navigation Tutorial

How to navigate between pages in the report editor Follow the steps below: Step-1: Click on the ‘Left arrow‘ or ‘Right arrow‘ in Page

Google Data Studio Functions, Formulas Tutorial

Functions in Google Data Studio are formulas that are used to:  * Aggregate data.  * Do mathematical calculations on your data. * Manipulate time data.  * Manipulate geographic location

Google Data Studio Calculated Fields Tutorial

What is a calculated field in Google Data Studio? It is a field that performs certain action(s) on another field(s) in your data

Google Tag Manager Server Side Preview Mode

In this article, I am going to talk about GTM server-side preview mode.  We will first learn more about the differences in the preview

Google Tag Manager Implementation Guide

This article covers installing Google Tag Manager (GTM) and deploying various marketing and analytics tags. If you are brand new to GTM, then read this

The Realistic Latency Target for Voice Agents.

Gemini 3.1 Flash-Lite Works Well for Voice AI.

Gemini 3.1 Flash-Lite is one of the best models for production voice AI right now. It is fast, cheap, and handles high call

Google Analytics 4 for Low Traffic Websites

If you run a low-traffic website (less than 1000 visitors a day), your GA4 property is not really meant for data analysis and reporting.

Google Analytics 4 not working? Here is how to fix it.

Google Analytics 4 not working? Is Google Analytics 4 not working? Sometimes Google Analytics tracking code just stops working (i.e. does not fire anymore)