Data Analysis
CPA optimization – How to reduce cost per acquisition
The following are the 12 guaranteed methods to reduce your cost per acquisition and improve the business bottomline: 1. Get rid of no sales zones
Blog
Insights on Voice AI, GA4, and data analytics
Data Analysis
How to determine the monetary value of non-ecommerce conversions
When the conversion is a product order, it is easy to determine its value. Whatever is the price of the product, is the value of
Data Analysis
How to Use Agile Analytics to Quickly Solve Your Conversion Problems
‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to adapt rapidly and cost efficiently
Data Analysis
How to Start Conversion Optimization like a Pro
There is a famous quote from Chinese philosopher Laozi: “A journey of a thousand miles begins with a single step”. But what if your first
Data Analysis
12 ecommerce best practices for your category pages
The objective of a product category page on an ecommerce website is to take your customers to one or more product detail page(s). The
Data Analysis
Ecommerce Product Images Best Practices
If you consider your ecommerce website as an online showroom, then product images are your salespeople. So if your salespeople are not good at selling,
Data Analysis
Product pricing strategies for ecommerce websites
Why you should be charging more and not less Cheap prices attract cheap customers. They bought your product, not because of its value but mainly
Data Analysis
How to Use Web Analytics 2.0 to Improve Your Conversions
Web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaushik’ in 2007. But what is web analytics 2.0?
Data Analysis
25 web form design best practices – optimizing forms for conversions
Generally, every website has got one or more web forms. The three main forms used by a typical website are: * Newsletter sign up form * Lead
Data Analysis
Understanding Historical Data in Web Analytics
For many of us, historical data in web analytics is very important because it helps us optimize our marketing campaigns and efforts. Let’s go
Data Analysis
Pocket Guide to Do It Yourself Usability Testing
Usability testing is a technique used to evaluate website usability, i.e. how easy it is for visitors to use your website. This technique should
Data Analysis
Which Chart Type Works Best for Summarizing Time-Based Data in Excel
The following are the best chart types for summarizing time-based data in Excel: 1. Line chart 2. Clustered column chart 3. Combination chart 4.
Data Analysis
How to advertise on Facebook for FREE with unlimited budget
You can realistically advertise on Facebook or any other marketing platform (like Google Ad, Twitter, etc.) for FREE as long as you focus on optimizing
Data Analysis
Website Navigation Best Practices.
Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even a little difficulty finding out what they are
Voice AI
Retell AI Current Time Awareness has a reliability problem.
Retell AI ships a feature called Current Time Awareness. You set a timezone, and the platform is meant to inject the current local date and
Voice AI
The 80/20 Rule of Voice Agent Development
I have been testing a voice agent for the last 3 weeks. That seems like a lot of testing. Yes, it is. But it is
Voice AI
Understanding Retell AI Transfer Screening Agents.
Open the Retell AI dashboard, and you will find a tab labelled "Transfer Screening Agents." Click on the ‘Create Transfer Agent’ button: Select
Voice AI
Abuse Ladder in Voice AI - Stop hostile calls from spiralling
What is the Abuse Ladder in Voice AI? The abuse ladder is a short, structured response script for when a caller becomes hostile, abusive, or
Data Analysis
Why Conversion Volume Optimization is better than CRO
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing
Data Analysis
Is Your Conversion Rate Statistically Significant?
The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization which I am sharing here
Data Analysis
What Matters More? Conversion Volume or Conversion Rate – Case Study
What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: * First camp – in favor of
Data Analysis
Learn to Analyze & Report above Average
Nobody wants to be average, and yet we all love averages. That is why our analytics reports are all jam-packed with averages: In order
Data Analysis
Maths and Stats behind Web Analytics – Beginners Guide
The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization which I am sharing here
GA4
How to use Google Analytics 4 Event Builder
Introduction to Google Analytics 4 Event Builder Google Analytics 4 Event Builder is a tool that allows users to create offline measurement protocol events and
GA4
Manage automatic event detection in Google Analytics 4
What is ‘Manage automatic event detection’ in GA4? The “Manage automatic event detection” feature in GA4 allows users to configure the types of events their
Voice AI
When to split your voice agent - The Bleed Test Framework.
I built Mark, a voice receptionist for an HVAC company. He runs on Retell, the platform we use to host the voice agent. His job
GA4
Advertising Snapshot in Google Analytics 4 (GA4)
What is Advertising Snapshot in Google Analytics 4? The Advertising Snapshot report is an advertising workspace in your GA4 property that gives an overview of
GA4
How to connect Google Analytics 4 with Google Data Studio
Google Analytics 4 (GA4) gives you insight into website performance, how users come to your website, and their behaviour. You can use Google Data Studio
GA4
Google Analytics 4 Subproperties Tutorial
What is a subproperty in Google Analytics 4 (GA4)? A subproperty is like a typical GA4 property, but it gets its data from another property
GA4
How to link Google Analytics 4 with Adsense
Why you should link Google Analytics 4 with Adsense. The following are the advantages of linking your GA4 property with your Google Adsense account: #1