GA4
utm_campaign_id in Google Analytics 4
The ‘utm_campaign_id’ is a key of a UTM parameter which is required for sending information related to the unique identification number of your
Blog
Insights on Voice AI, GA4, and data analytics
GA4
utm_source_platform in Google Analytics 4
The ‘utm_source_platform’ is a key of a UTM parameter which is used to send the name of the marketing platform which sent traffic
GA4
utm_content (campaign content) in Google Analytics 4
‘utm_content’ is a key of a UTM parameter which is used to send information related to campaign content (ad version) to GA4. For example.
GA4
utm_term (campaign term) in Google Analytics 4
‘utm_term’ a key of a UTM parameter which is used to send the information related to the campaign term (paid search keyword) to GA4.
GA4
utm_campaign (campaign name) in Google Analytics 4
‘utm_campaign’ is a key of a UTM parameter which is used to send the name of the custom campaign to GA4. You can use
GA4
utm_medium (campaign traffic medium) in Google Analytics 4
‘utm_medium’ is a key of a UTM parameter which is used to send information related to the traffic medium of a custom campaign to
GA4
utm_source (campaign traffic source) in Google Analytics 4
‘utm_source’ is key of a UTM parameter which is used to send information related to the traffic source of a custom campaign to Google
GA4
utm_id (Campaign ID) in Google Analytics 4.
‘utm_id’ is a key of a UTM parameter which is used to send information related to the unique identification number of your campaign to
Using Twilio with Retell AI via SIP Trunking for Voice AI Agents
Note: This article is in conjunction with the following articles: 1. Understanding PBX for Voice AI, 2. Overflow and After-Hours Voice AI Receptionist, 3.
GA4 Bigquery
Finding Real Google Analytics 4 Conversion Paths in BigQuery
The secret to finding the real Google Analytics 4 Conversion Paths in BigQuery is to use the last non-funnel touch approach. In GA4, the
GA4 Bigquery
Google Analytics 4 Traffic Attribution in BigQuery
‘event_params.source’, ‘event_params.medium’ and ‘event_params.campaign’ fields represent last-touch attribution at the event level. These fields do not necessarily change
GA4 Bigquery
Google Analytics 4 Unique Pageviews in BigQuery
There are two methods to calculate unique pageviews in GA4 BigQuery: Method-1 (Popular but incorrect): Count the unique combination of ‘user_pseudo_id’ and
GA4 Bigquery
Google Analytics 4 Page Title, Page Path & Views in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to calculate Google Analytics 4 Page Title, Page Paths and Views report in
GA4 Bigquery
GA4 (not set) Landing Pages Show 0 Entrances in BigQuery
In GA4 BigQuery export data table the ‘entrances’ calculated for (not set) landing pages are usually zero. It is because, for (not set) landing pages,
GA4 Bigquery
Google Analytics 4 Landing Page Dimension in BigQuery.
Here is the correct logic for calculating the Google Analytics 4 ‘Landing Page’ dimension in BigQuery, which also takes (not set) landing pages into account:
Voice AI
Building post-call data extraction variables in Retell AI
This article explains how to build reliable post-call data extraction for voice AI agents. By the end, you'll know how to define
Voice AI
Building a Retell AI Multilingual Voice Agent
A multilingual voice agent can understand and reply in more than one language during a single call. The multilingual voice agent below can reply in
GA4 Bigquery
Google Analytics 4 Exit Page Report in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to create a Google Analytics 4 Exit Page report in BigQuery:
GA4 Bigquery
Google Analytics 4 Landing Page Report in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to create a Google Analytics 4 landing page report in BigQuery:
GA4 Bigquery
Google Analytics 4 Scroll Tracking Report in BigQuery
Follow the steps below to create a Google Analytics Scroll Tracking Report in BigQuery: Step-1: By default, GA4 tracks only 90% of vertical scroll
Voice AI
Understanding Environment Tags in Retell AI
What are Environment Tags in Retell AI? An environment tag is a named pointer that you attach to a version of an agent. An Environment
Voice AI
Understanding Versioning in Retell AI
Versioning lets you update a voice agent while keeping other versions unchanged. This means you can keep improving an agent without ever breaking a live
Voice AI
Fix something you don't understand = add complexity you understand even less
Many AI content developers will tell you that you don't really need to know n8n anymore. Just use Claude to build and deploy
Voice AI
Your automation workflows are guaranteed to fail under production load without this.
The biggest mistake companies make in AI workflow development is trying to automate 100% of their processes, and that too without a human in the
GA4
Use the Data Manager API instead of the Measurement Protocol
Google has moved the Measurement Protocol into maintenance mode. No new features are planned for it. If you send server-side events to GA4 this
GA4 Bigquery
Stop Chasing GA4 Backfills in BigQuery.
I want you to know that no solution (custom or third-party) can recover or reconstruct the full, row-by-row hit data for GA4
GA4
The best platform for GTM Server Side Tagging
Over the past few years, I’ve tested both native GCP (Google Cloud Platform) setups and third‑party “easy” platforms (e.g. Stape, Taggrs) across
GA4
How to Mix GA4 Dimensions & Metrics of Different Scopes?
When you conduct a downward analysis, mixing dimensions and metrics of different scopes is not problematic in GA4 reports. It is problematic when you conduct
GA4
Data deletion requests in Google Analytics 4 (GA4)
When you schedule data deletion in GA4 (via Admin > Data Collection and modification > Data deletion requests), Google give the following three warnings: However,
GA4
Google Analytics 4 Data Delays Guidelines
Should you wait for 24 hrs, 3 days, 7 days or 12 days before analysing and reporting on your GA4 data? The wait time largely