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Insights on Voice AI, GA4, and data analytics
25 web form design best practices – optimizing forms for conversions
Generally, every website has got one or more web forms. The three main forms used by a typical website are: * Newsletter sign up form * Lead
Understanding Historical Data in Web Analytics
For many of us, historical data in web analytics is very important because it helps us optimize our marketing campaigns and efforts. Let’s go
Pocket Guide to Do It Yourself Usability Testing
Usability testing is a technique used to evaluate website usability, i.e. how easy it is for visitors to use your website. This technique should
Which Chart Type Works Best for Summarizing Time-Based Data in Excel
The following are the best chart types for summarizing time-based data in Excel: 1. Line chart 2. Clustered column chart 3. Combination chart 4.
How to advertise on Facebook for FREE with unlimited budget
You can realistically advertise on Facebook or any other marketing platform (like Google Ad, Twitter, etc.) for FREE as long as you focus on optimizing
Website Navigation Best Practices.
Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even a little difficulty finding out what they are
Retell AI Current Time Awareness has a reliability problem.
Retell AI ships a feature called Current Time Awareness. You set a timezone, and the platform is meant to inject the current local date and
The 80/20 Rule of Voice Agent Development
I have been testing a voice agent for the last 3 weeks. That seems like a lot of testing. Yes, it is. But it is
Understanding Retell AI Transfer Screening Agents.
Open the Retell AI dashboard, and you will find a tab labelled "Transfer Screening Agents." Click on the ‘Create Transfer Agent’ button: Select
Abuse Ladder in Voice AI - Stop hostile calls from spiralling
What is the Abuse Ladder in Voice AI? The abuse ladder is a short, structured response script for when a caller becomes hostile, abusive, or
Why Conversion Volume Optimization is better than CRO
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing
Is Your Conversion Rate Statistically Significant?
The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization which I am sharing here
What Matters More? Conversion Volume or Conversion Rate – Case Study
What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: * First camp – in favor of
Learn to Analyze & Report above Average
Nobody wants to be average, and yet we all love averages. That is why our analytics reports are all jam-packed with averages: In order
Maths and Stats behind Web Analytics – Beginners Guide
The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization which I am sharing here
How to use Google Analytics 4 Event Builder
Introduction to Google Analytics 4 Event Builder Google Analytics 4 Event Builder is a tool that allows users to create offline measurement protocol events and
Manage automatic event detection in Google Analytics 4
What is ‘Manage automatic event detection’ in GA4? The “Manage automatic event detection” feature in GA4 allows users to configure the types of events their
When to split your voice agent - The Bleed Test Framework.
I built Mark, a voice receptionist for an HVAC company. He runs on Retell, the platform we use to host the voice agent. His job
Advertising Snapshot in Google Analytics 4 (GA4)
What is Advertising Snapshot in Google Analytics 4? The Advertising Snapshot report is an advertising workspace in your GA4 property that gives an overview of
How to connect Google Analytics 4 with Google Data Studio
Google Analytics 4 (GA4) gives you insight into website performance, how users come to your website, and their behaviour. You can use Google Data Studio
Google Analytics 4 Subproperties Tutorial
What is a subproperty in Google Analytics 4 (GA4)? A subproperty is like a typical GA4 property, but it gets its data from another property
How to link Google Analytics 4 with Adsense
Why you should link Google Analytics 4 with Adsense. The following are the advantages of linking your GA4 property with your Google Adsense account: #1
How to Install Google Analytics 4 on Shopify
The following is the 10,000-foot view of installing Google Analytics 4 (GA4) with Shopify: 1. Understand the correct way to install GA4 with
Google Analytics 4 Migration Checklist - Upgrade to GA4
This GA4 migration checklist will teach you how to upgrade to Google Analytics 4. You will learn to set up GA4 step by step. #1
Advanced Google Analytics Tracking – HTML DOM – Tutorial
Have you ever wondered how tracking is actually implemented on a website? How you can actually track downloads, form field abandonment, videos and almost anything
How to create a remarketing audience in Google Analytics 4 (GA4)
Google Analytics 4 Remarketing audience overview A remarketing audience is a list of users you want to re-engage with because of their likelihood to
How to build Comparisons in Google Analytics 4 (GA4)
What are comparisons in Google Analytics 4? The comparisons (advanced segments) in Google Analytics 4 allow you to evaluate subsets of your data side by