GA4
Understanding Data Sampling in Google Analytics 4 (GA4)
In this article, I will talk about understanding data sampling in Google Analytics 4 (GA4). I will also cover hit limits, thresholding and cardinality in
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Insights on Voice AI, GA4, and data analytics
GA4
Tracking Outbound Links/Clicks in Google Analytics 4
In this article, I will show you how to track outbound links (also known as outbound clicks or external links) in your GA4 property. What
GA4
Session Fragmentation Is Ruining Your GA4 Attribution Data
What is Session Fragmentation? Session fragmentation refers to the breaking up of a single user’s session into multiple separate sessions due to various factors.
GA4
(organic) or (not set) as ‘session campaign’ for google / cpc in GA4
Here is why ‘Session campaign names’ for Google Ads traffic (google / cpc) might show as (organic), (not set), (referral), or (direct) in GA4, despite auto-tagging
GA4
Fixing data threshold issue in Google Analytics 4 (GA4)
GA4 Data threshold is a privacy feature built into a GA4 property that withholds certain data from reports, explorations and API requests when the threshold
GA4
How to create custom insights in Google Analytics 4 (GA4)
What is GA4 Custom Insights, and why should you use it? One of the most underutilized features of GA4 is “Custom Insights“. Almost every GA4
Data Analysis
How to calculate maximum CPA and profitable ROAS
If you want to advertise on any marketing platform for free with an unlimited marketing budget then you need to focus on optimizing just one
GA4
GA4 – Missing Deep Links in your App [Fixed]
What are deep links in GA4? Deep links are URLs that direct users to a specific page or content within an app or website rather
GA4
Google Analytics 4 Behavioral and Conversion Modeling
What is modeling in GA4? “Modelling in GA4” actually refers to different types of data modelling techniques used within Google Analytics 4. GA4 offers the
GA4
Google Analytics 4 GDPR Compliance Checklist
DISCLAIMER: This checklist is for informational purposes only and is not a substitute for professional legal advice. Use your discretion. What is GDPR? GDPR stands
GA4
Testing Google Analytics 4 via Test Property
What is a GA4 test property? A GA4 test property is like a typical GA4 property but is used only for testing purposes. It should
GA4
Tracking ad impressions and ad clicks in Google Analytics 4
Tracking Ad Impressions in GA4 (Google Analytics 4) Follow the steps below to track ad impressions in GA4 for the ads served within your website:
GA4
Google Analytics 4 Data Import Tutorial
Introduction to Google Analytics 4 data import Data import is the functionality provided in Google Analytics 4 which allows you to upload data from external
GA4 Bigquery
BigQuery Cost Optimization Best Practices
BigQuery cost optimization refers to the process of minimizing unnecessary expenditures while still meeting the performance and data analysis requirements. Contrary to popular belief, Google
GA4
Total vs Active, New, Returning users in Google Analytics 4
The unofficial definitions of GA4 Users that Google won’t tell you (But you need to know for accurate data extraction and analysis!) My definitions
GA4
Understanding Google Analytics 4 Sessions
The best way to understand Google Analytics 4 sessions is to compare them with Universal Analytics (GA3) sessions. Key differences between GA3 (Universal Analytics) and
GA4
ChatGPT Workflow That Simplifies GA4 Data Analysis
If you want to analyze GA4 data in ChatGPT and ask questions or do data visualization, etc, then do the following: 1) Download your GA4
GA4 Bigquery
How to overcome GA4 BigQuery Export limit
The two biggest complaints I often hear about GA4 are the Google Analytics data API quota limits and the daily BigQuery export limits. Standard GA4
GA4 Bigquery
How to create a new Google Cloud Platform account
Follow the steps below to create a new Google Cloud Platform account with billing enabled: Step-1: While logged into your Google account, navigate to Google
GA4 Bigquery
How to create a new BigQuery project
Once you have successfully created your Google Cloud Platform account, Google will automatically create a new project for you called ‘My First Project‘. But we
GA4
Google Analytics 4 vs Universal Analytics: The Key Differences
Learn what to expect when comparing GA4 vs Universal Analytics (GA3) data. After setting up Google Analytics 4, you might be interested in comparing its
GA4 Bigquery
Prompt Engineering for GA4 BigQuery SQL Generation
Prompt Engineering is the practice of crafting structured and precise text-based instructions to guide AI models like ChatGPT in generating accurate and optimised SQL queries
GA4
Google Analytics 4 Measurement ID and Property ID
Learn all about Google Analytics Measurement ID and Property ID. Google Analytics 4 properties use a Measurement ID and not a Tracking ID. Introduction to
GA4 Bigquery
Google Analytics 4 BigQuery Tutorial for Beginners to Advanced
What is Google BigQuery? Google BigQuery is one of the products of the Google Cloud platform. BigQuery is an enterprise-level data warehouse from Google that
GA4
Create Content Groups in Google Analytics 4
What is content grouping in Google Analytics 4 (GA4)? In the context of GA4, content grouping is a grouping of content groups. Content grouping is
GA4
Tracking single page apps in Google Analytics 4
Introduction to single-page applications Single-page applications (SPAs) are web-based applications or websites that load all the content required for the page on the initial load.
GA4
Which Conversion Window to use in Google Analytics 4
What is a Conversion window (aka Key Event Lookback Window) in GA4? In the context of GA4, the ‘conversion window’ (Key event lookback window) is
GA4 Bigquery
Google Advanced Consent Mode and GA4 BigQuery Export
Impact of Google Advanced Consent Mode on GA4 BigQuery Google Advanced Consent Mode can corrupt your GA4 BigQuery Export if you don’t deal with
GA4
Using Funnel Exploration Report in Google Analytics 4
In this article, I am going to talk about how to use the funnel exploration report in Google Analytics 4 (GA4). Overview of funnel exploration
GA4
Google Analytics 4 Cookieless Tracking Setup
Learn how to set up GA4 cookieless tracking and track user activity without cookies. Follow our easy guide to ensure privacy-friendly analytics in GA4. What