Voice AI
Building post-call data extraction variables in Retell AI
This article explains how to build reliable post-call data extraction for voice AI agents. By the end, you'll know how to define
Blog
Insights on Voice AI, GA4, and data analytics
Voice AI
Building a Retell AI Multilingual Voice Agent
A multilingual voice agent can understand and reply in more than one language during a single call. The multilingual voice agent below can reply in
GA4 Bigquery
Google Analytics 4 Exit Page Report in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to create a Google Analytics 4 Exit Page report in BigQuery: -- Calculating Exit
GA4 Bigquery
Google Analytics 4 Landing Page Report in BigQuery
Use the following SQL (automatically generated via a text prompt in ChatGPT) to create a Google Analytics 4 landing page report in BigQuery: WITH base_
GA4 Bigquery
Google Analytics 4 Scroll Tracking Report in BigQuery
Follow the steps below to create a Google Analytics Scroll Tracking Report in BigQuery: Step-1: By default, GA4 tracks only 90% of vertical scroll
Voice AI
Understanding Environment Tags in Retell AI
What are Environment Tags in Retell AI? An environment tag is a named pointer that you attach to a version of an agent. An Environment
Voice AI
Understanding Versioning in Retell AI
Versioning lets you update a voice agent while keeping other versions unchanged. This means you can keep improving an agent without ever breaking a live
Voice AI
Fix something you don't understand = add complexity you understand even less
Many AI content developers will tell you that you don't really need to know n8n anymore. Just use Claude to build and deploy
Voice AI
Your automation workflows are guaranteed to fail under production load without this.
The biggest mistake companies make in AI workflow development is trying to automate 100% of their processes, and that too without a human in the
GA4
Use the Data Manager API instead of the Measurement Protocol
Google has moved the Measurement Protocol into maintenance mode. No new features are planned for it. If you send server-side events to GA4 this
Voice AI
Overflow and After-Hours Voice AI Receptionist
For Voice AI solutions, a well-established business with high call volume is an ideal client. But one big problem that I encountered is that
GA4 Bigquery
Stop Chasing GA4 Backfills in BigQuery.
I want you to know that no solution (custom or third-party) can recover or reconstruct the full, row-by-row hit data for GA4
GA4
The best platform for GTM Server Side Tagging
Over the past few years, I’ve tested both native GCP (Google Cloud Platform) setups and third‑party “easy” platforms (e.g. Stape, Taggrs) across
GA4
How to Mix GA4 Dimensions & Metrics of Different Scopes?
When you conduct a downward analysis, mixing dimensions and metrics of different scopes is not problematic in GA4 reports. It is problematic when you conduct
GA4
Data deletion requests in Google Analytics 4 (GA4)
When you schedule data deletion in GA4 (via Admin > Data Collection and modification > Data deletion requests), Google give the following three warnings: However,
GA4
Google Analytics 4 Data Delays Guidelines
Should you wait for 24 hrs, 3 days, 7 days or 12 days before analysing and reporting on your GA4 data? The wait time largely
GA4
Advertising Reports in Google Analytics 4
The Advertising Reports section of the GA4 property is getting a major revamp: You can see now there is a clear distinction between Key Events
GA4
'Days to key events' metric in Google Analytics 4
The 'Days to key events' metric in the GA4 Attribution Paths report is not what you think. This metric is unreliable for understanding
GA4
The Best Reporting Identity for Google Analytics 4
When your GA4 property uses a reporting identity setting other than "Blended", it can underreport conversions, transactions, and revenue. This underreporting also affects
GA4 Bigquery
How to Calculate GA4 Engaged Users in BigQuery
By default, GA4 counts users as engaged if they have generated one or more engaged sessions. An engaged session in GA4 is defined as a
GA4
Google Analytics 4 often report inflated conversion counts by default
The default Key Event counting method used by GA4 properties makes your conversion tracking setup inaccurate by default. The majority of users have set up
GA4 Bigquery
How To Correctly Calculate GA4 Active Users in BigQuery
You can calculate 'Active Users' in GA4 BigQuery by counting the number of unique users who triggered at least one event during the
GA4
Retargeting Audiences in GA4 For Ecommerce Websites
Google recently launched two new audience templates in GA4 that directly target your best customers and revenue leakage. These two new audience templates are: #1
GA4
Don't Configure Google Tag via GTM, Google Ads and GA4
You should not configure Google Tag’s settings simultaneously via GTM, Google Ads, and GA4. The Google documentation regarding this is not very clear, and
GA4 Bigquery
Stop Splitting GA4 Tables in BigQuery Keep Them Nested
You should not be splitting nested event tables of GA4 BigQuery into separate tables (like sessions, transactions and users) just for the sake of simplicity
GA4 Bigquery
How to track GA4 BigQuery Schema Change
Follow the steps below to check for any change in the GA4 BigQuery schema: Step-1: Make sure you have connected your GA4 property with
Voice AI
Reducing Voice Agent Latency by Testing Different TTS Engines
If, for whatever reason, you can not reduce the token size of your voice agent prompt but still want to reduce its latency, experiment with
Voice AI
Zero-Width Characters in Voice Agent Prompts
Check your voice agent prompt for zero width character immediately after creating the first draft of the prompt. What are zero-width characters in Voice
Voice AI
What over 1000 Hours of AI Training Taught Me
I’ve been tracking my time for over a decade using a time-tracking tool called 'Hravest'. So naturally, I also log the
Voice AI
Four LLM Failure Modes and One User Failure Mode
As I crossed over 1000 hours working with AI, I discovered 4 LLM failure modes and 1 user failure mode. The five failure modes aren&