Insights on Voice AI, GA4, and data analytics
When you conduct a downward analysis, mixing dimensions and metrics of different scopes is not problematic in GA4 reports. It is problematic when you conduct
When you schedule data deletion in GA4 (via Admin > Data Collection and modification > Data deletion requests), Google give the following three warnings: However,
Should you wait for 24 hrs, 3 days, 7 days or 12 days before analysing and reporting on your GA4 data? The wait time largely
The Advertising Reports section of the GA4 property is getting a major revamp: You can see now there is a clear distinction between Key Events
The 'Days to key events' metric in the GA4 Attribution Paths report is not what you think. This metric is unreliable for understanding
When your GA4 property uses a reporting identity setting other than "Blended", it can underreport conversions, transactions, and revenue. This underreporting also affects
By default, GA4 counts users as engaged if they have generated one or more engaged sessions. An engaged session in GA4 is defined as a
The default Key Event counting method used by GA4 properties makes your conversion tracking setup inaccurate by default. The majority of users have set up
You can calculate 'Active Users' in GA4 BigQuery by counting the number of unique users who triggered at least one event during the
Google recently launched two new audience templates in GA4 that directly target your best customers and revenue leakage. These two new audience templates are: #1
You should not configure Google Tag’s settings simultaneously via GTM, Google Ads, and GA4. The Google documentation regarding this is not very clear, and
You should not be splitting nested event tables of GA4 BigQuery into separate tables (like sessions, transactions and users) just for the sake of simplicity
Follow the steps below to check for any change in the GA4 BigQuery schema: Step-1: Make sure you have connected your GA4 property with
If, for whatever reason, you can not reduce the token size of your voice agent prompt but still want to reduce its latency, experiment with
Check your voice agent prompt for zero width character immediately after creating the first draft of the prompt. What are zero-width characters in Voice
I’ve been tracking my time for over a decade using a time-tracking tool called 'Hravest'. So naturally, I also log the
As I crossed over 1000 hours working with AI, I discovered 4 LLM failure modes and 1 user failure mode. The five failure modes aren&
Your Voice AI Agent uses a specific LLM model: Make sure your test simulator (feature used for simulation testing) uses the same model as your
What are Custom Metrics in Google Analytics 4 Custom metrics are user-defined metrics. Technically speaking, a custom metric is an event parameter. This parameter
Introduction to Google Analytics 4 Metrics In GA4, a metric is a number used to measure one of the characteristics of a dimension. A dimension
GA4 engagement metrics, when gathered via client-side tracking, could be highly inaccurate. Various factors have compromised the accuracy of these metrics. You should take
External links (also known as ‘Outbound links’) are links to other websites from your website. An external link is a URL that, when clicked, takes
Through the GA4 site search tracking (also known as ‘Internal Site Search Tracking’) feature, you can determine the search terms used by your website visitors
Here is how you can create a GA4 ‘Content Group‘ Report in BigQuery. A content group is a collection of web pages that share a
Here is how you can track file downloads in GA4 BigQuery: By Tracking file downloads, you can determine the most downloaded files on your website.
Introduction to Google First-Party Mode. First Party Mode allows websites to serve tracking scripts from their domain instead of relying on Google’s servers.
The following are the three simple steps to check whether Safari is limiting even your first-party server-set cookies to 7 days, thus defeating
Most AI projects fail esp at the enterprise level. “95% of enterprise AI and GenAI pilots fail to achieve measurable results or ROI.” - Source: MIT
Machine learning is a set of algorithms used to develop systems that can: * Learn from existing and new data without being explicitly programmed. * Automatically apply
The web server that hosts your website collects IP addresses of the website users. This operation is required in order to communicate with your users’