GA4
Advertising Reports in Google Analytics 4
The Advertising Reports section of the GA4 property is getting a major revamp: You can see now there is a clear distinction between Key Events
Blog
Insights on Voice AI, GA4, and data analytics
GA4
'Days to key events' metric in Google Analytics 4
The 'Days to key events' metric in the GA4 Attribution Paths report is not what you think. This metric is unreliable for understanding
GA4
The Best Reporting Identity for Google Analytics 4
When your GA4 property uses a reporting identity setting other than "Blended", it can underreport conversions, transactions, and revenue. This underreporting also affects
GA4 Bigquery
How to Calculate GA4 Engaged Users in BigQuery
By default, GA4 counts users as engaged if they have generated one or more engaged sessions. An engaged session in GA4 is defined as a
GA4
Google Analytics 4 often report inflated conversion counts by default
The default Key Event counting method used by GA4 properties makes your conversion tracking setup inaccurate by default. The majority of users have set up
GA4 Bigquery
How To Correctly Calculate GA4 Active Users in BigQuery
You can calculate 'Active Users' in GA4 BigQuery by counting the number of unique users who triggered at least one event during the
GA4
Retargeting Audiences in GA4 For Ecommerce Websites
Google recently launched two new audience templates in GA4 that directly target your best customers and revenue leakage. These two new audience templates are: #1
GA4
Don't Configure Google Tag via GTM, Google Ads and GA4
You should not configure Google Tag’s settings simultaneously via GTM, Google Ads, and GA4. The Google documentation regarding this is not very clear, and
GA4 Bigquery
Stop Splitting GA4 Tables in BigQuery Keep Them Nested
You should not be splitting nested event tables of GA4 BigQuery into separate tables (like sessions, transactions and users) just for the sake of simplicity
GA4 Bigquery
How to track GA4 BigQuery Schema Change
Follow the steps below to check for any change in the GA4 BigQuery schema: Step-1: Make sure you have connected your GA4 property with
Voice AI
Reducing Voice Agent Latency by Testing Different TTS Engines
If, for whatever reason, you can not reduce the token size of your voice agent prompt but still want to reduce its latency, experiment with
Voice AI
Zero-Width Characters in Voice Agent Prompts
Check your voice agent prompt for zero width character immediately after creating the first draft of the prompt. What are zero-width characters in Voice
Voice AI
What over 1000 Hours of AI Training Taught Me
I’ve been tracking my time for over a decade using a time-tracking tool called 'Hravest'. So naturally, I also log the
Voice AI
Four LLM Failure Modes and One User Failure Mode
As I crossed over 1000 hours working with AI, I discovered 4 LLM failure modes and 1 user failure mode. The five failure modes aren&
Voice AI
Run both Voice AI agent and test simulator on the same model
Your Voice AI Agent uses a specific LLM model: Make sure your test simulator (feature used for simulation testing) uses the same model as your
GA4
Google Analytics 4 Custom Metrics Tutorial
What are Custom Metrics in Google Analytics 4 Custom metrics are user-defined metrics. Technically speaking, a custom metric is an event parameter. This parameter
GA4
Google Analytics 4 Metrics Tutorial
Introduction to Google Analytics 4 Metrics In GA4, a metric is a number used to measure one of the characteristics of a dimension. A dimension
GA4
You Can’t Really Trust Google Analytics 4 Engagement Metrics
GA4 engagement metrics, when gathered via client-side tracking, could be highly inaccurate. Various factors have compromised the accuracy of these metrics. You should take
GA4 Bigquery
How to track outbound / external links in GA4 BigQuery data table
External links (also known as ‘Outbound links’) are links to other websites from your website. An external link is a URL that, when clicked, takes
GA4 Bigquery
How to create GA4 Site Search Tracking report in BigQuery
Through the GA4 site search tracking (also known as ‘Internal Site Search Tracking’) feature, you can determine the search terms used by your website visitors
GA4 Bigquery
How to create GA4 Content Group Report in BigQuery
Here is how you can create a GA4 ‘Content Group‘ Report in BigQuery. A content group is a collection of web pages that share a
GA4 Bigquery
How to track file downloads in GA4 BigQuery
Here is how you can track file downloads in GA4 BigQuery: By Tracking file downloads, you can determine the most downloaded files on your website.
GA4
Guide to Google First Party Mode
Introduction to Google First-Party Mode. First Party Mode allows websites to serve tracking scripts from their domain instead of relying on Google’s servers.
GA4
Is Safari Undermining Your GTM Server-Side Tagging?
The following are the three simple steps to check whether Safari is limiting even your first-party server-set cookies to 7 days, thus defeating
Voice AI
Most AI Projects Fail. But Yours Will Succeed.
Most AI projects fail esp at the enterprise level. “95% of enterprise AI and GenAI pilots fail to achieve measurable results or ROI.” - Source: MIT
Data Analysis
Introduction to Machine Learning in Conversion Optimization
Machine learning is a set of algorithms used to develop systems that can: * Learn from existing and new data without being explicitly programmed. * Automatically apply
Data Analysis
GDPR IP Address Logging, Retention and Monitoring
The web server that hosts your website collects IP addresses of the website users. This operation is required in order to communicate with your users’
Data Analysis
Minimum Viable Traffic – The Maths Behind Conversion Optimization
Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on
Data Analysis
Practical Tips to develop user engagement for e-commerce website
User engagement is very important for e-commerce websites. User engagement leads to repeated visits >>>>>> Repeated visits leads to
Data Analysis
Excel for Data Analytics - Powerful Cheat Sheet
In this article, I share the cheatsheet on Excel for data analytics. We use this cheatsheet internally for training purposes and quick reference. No one