Google Data Studio
Guide to Data Types in Google Data Studio
The data type of a data source schema field determines the kind of data to expect (in the connected data source) when processing the field.
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Insights on Voice AI, GA4, and data analytics
Google Data Studio
Working with Numeric Data Types in Google Data Studio
When you create or edit a data source in Google Data Studio, you get the option to select the data type of the data source
Google Data Studio
Google Data Studio Date Format and Time Explained
When you create or edit a data source schema in Google Data Studio, you get the option to select the data type of the data
GA4
Fixing unassigned issues with GTM Server Side Tagging
You set up GTM server-side tagging. The 40 to 50% of the website traffic is now reported as ‘unassigned’ in GA4 reports. Now what? First
GA4
Google Analytics 4 Search Console Integration Tutorial
What is the advantage of linking Google Search Console to Google Analytics 4 (GA4)? Google Analytics 4 allows you to connect your GA4 property with
GA4
Event Scoped Custom Dimensions in Google Analytics 4
What is Event Scoped Custom Dimension in GA4? A custom dimension which has an event scope is called an event-scoped custom dimension. Event-scope means the
GA4
Google Analytics 4 Dimensions Tutorial
What is a GA4 dimension? In GA4, a dimension is one of the attributes of your website users. For example, Let us suppose 2147 people
GA4
Google Analytics 4 Custom Dimensions Tutorial
What is a GA4 Custom Dimension? Custom dimensions in GA4 are user-defined dimensions. Technically speaking, a custom dimension is an event parameter. This parameter can
GA4
Google Analytics 4 vs Google Ads conversion tracking
Following are the main reasons why certain orders/conversions are recorded in GA4 (Google Analytics 4) but not in Google Ads and vice versa: #1
GA4
Cohort Exploration Report in Google Analytics 4 (GA4)
Google Analytics 4 Cohort exploration report overview. In terms of web analytics, a cohort is a group of users who share some common characteristics by
GA4
Understanding Service Worker in GTM Server Side Tagging
What is Service Worker? A Service Worker is a script that can intercept network requests, store data temporarily, and retry sending it later if the
GA4
Google Analytics 4 Attribution Modelling Tutorial
What is Google Analytics 4 Attribution Modelling? Attribution modelling is the process of finding and fixing attribution issues, understanding the buying behaviour of your website
GA4
How to Track Email Campaigns in Google Analytics 4
To track email campaigns in GA4, we will create a new exploration report from scratch. This new report would have nine tabs. Each tab would
GA4
How to Exclude URL Query Parameters in Google Analytics 4
Introduction to Query Parameters Before you can understand the concept of query parameters, you need to understand the concept of query string. A query string
Voice AI
Call your Voice AI Agent a "receptionist," not an "assistant."
0:00 /3:51 1× Call your voice agent a "receptionist," not an "assistant. Because the word you choose pulls the model
Google Data Studio
Google Data Studio Data Sources – Tutorial
What are Google Data Studio data sources? A Google Data Studio data source is a place where your collected data actually resides. A data source
Google Data Studio
Google Data Studio Geo Map – Latitude Longitude
Google Data Studio provides the Geo data type for geographical data. You see this data type when you create or edit a data source schema
Google Data Studio
Stop Using Page Titles in GA4 & Google Data Studio Reports
Page titles can wreck your GA4 data analysis without you realizing it. Avoid analyzing and reporting on landing page data via page title in GA4
Google Data Studio
How to use Google Data Studio with Google Sheets
Using Google Data Studio with Google Sheets. Follow the steps below to use Google Data Studio with Google Sheets: Step-1: Navigate to https://datastudio.google.
Google Data Studio
How to work with Boolean field in Google Data Studio
If a data field in your data source can have only one of the two possible values: true or false then you should use the
Google Data Studio
Google Data Studio Report Tutorial
Reports in Google Data Studio are used to tell stories with data. Every report you create should have some purpose. The purpose can be to
Google Data Studio
How to Change Language in Google Data Studio
Google Data Studio is available in 37 languages and supports number, date, and time formats in those languages. To change the language in Google Data
Google Data Studio
Google Data Studio Parameters explained with examples
What are Google Data Studio parameters? Parameters provide user-supplied data to calculated fields and connectors in Google Data Studio reports. Parameters allow you to interact
Voice AI
Overusing Em Dashes Makes Voice Agents Sound Robotic
0:00 /2:38 1× If your agent sounds like a robot, callers disengage fast. Some get nasty. You'll see it in the
Voice AI
Use Contractions to make voice agents sound more natural
A contraction is a shortened form of two words, usually made by replacing missing letters with an apostrophe. Examples: Using contractions is one of the
GA4
The Best Tag Auditing Tools for Google Analytics 4
The objective of tag auditing is to understand how tags are currently being used on the website and which tags need to be updated, migrated
Data Analysis
Predictive Analytics & Marketing – The Next Stage of Business Optimization
You must have heard of something called ‘predictive analytics‘ at some point in your life as a marketer/analyst. The term ‘predictive analysis’ is so
Voice AI
Avoid Using Tag Questions in Voice Agent Confirmations
If your voice agent ends calls too early, skips confirmations, or sounds like it is reading a script instead of asking a real question, the
GA4
Roll up Property in Google Analytics 4 – Tutorial
What is roll-up reporting in Google Analytics 4 (GA4)? Roll-up reporting is simply the reporting of data in an aggregated form from multiple digital properties
GA4
How to see full page URLs in Google Analytics 4
Learn how to access complete URLs in GA4. Follow these steps to view GA4 full page URLs for more accurate reporting and analysis. If you