GA4
GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
Understanding GA4 user properties is a game changer for anyone looking to understand their audience really well. GA4 user properties
GA4
GA4 Certification Exam: Questions, Answers for Skillshop (GAIQ)
Prepare for the GA4 Certification Exam with this guide. Access questions and answers to help you pass the Skillshop (GAIQ)
Voice AI
The correct way to setup Cal.com for Voice AI.
Cal.com is an open-source, API-driven scheduling platform you can run hosted or self-hosted. Unlike Calendly, it is designed to
GA4
GA4 (not set) - Guide to fixing (not set) issue
Learn to fix GA4 (not set) issues through this step by step guide. Note: The (not set) and unassigned traffic
Voice AI
Custom Reporting For Voice AI - Mini-Course.
Here is how most Voice AI agencies handle client billing: 1. Log into your provider dashboard. 2. See workspace-level totals.
GA4 Bigquery
How to access GA4 Sample Data in BigQuery
If you don’t have your own GA4 data in BigQuery, you can query the GA4 sample data available via
GA4 Bigquery
How to access BigQuery Public Data Sets
BigQuery provides many public datasets you can use for practice. A public dataset is stored in BigQuery and made available
GA4 Bigquery
Calculating New vs Returning GA4 Users in BigQuery
First things first. Both ‘New’ and ‘Returning’ GA4 users need to be manually calculated in BigQuery. They are not available
GA4 Bigquery
Extracting GA4 User Properties in BigQuery
User properties in GA4 are attributes of your website visitors, such as age, gender, geographic location, language preference, membership level,
GA4 Bigquery
How to handle empty fields in GA4 BigQuery
Empty strings in query results from a GA4 BigQuery data table often indicate that certain fields are unpopulated or undefined
GA4 Bigquery
First User Primary Channel Group in GA4 BigQuery
Following is the overview of my query logic for calculating the 'First User Primary Channel Group' in GA4
GA4 Bigquery
Tracking Pages With No Traffic in GA4 BigQuery
GA4 does not report on pages that received no traffic (zero pageviews) during the selected time period. However, it does
GA4 Bigquery
GA4 BigQuery SQL Optimization Consultant
In BigQuery, you can use a dozen different optimisation techniques to produce the same result. There's no single
GA4 Bigquery
Extracting Geolocations in GA4 BigQuery
These are the Geolocations fields in GA4 BigQuery: In the GA4 BigQuery Export table, you can retrieve: * The value of
GA4 Bigquery
Calculating First Time Users in GA4 BigQuery
You can calculate first time users via the 'user_first_touch_timestamp' field. This field tells when a
GA4
GA4 Conversion Tracking (Key Events) Tutorial
What are Conversions in Google Analytics 4 (GA4)? A conversion is a goal/objective for setting up a website or
GA4 Bigquery
GA4 BigQuery Export Schema Tutorial
Once you understand how the GA4 data is stored in BigQuery data tables, it will become easier for you to
GA4 Bigquery
How to Calculate Unique Users in GA4 BigQuery.
Calculating Unique Users in GA4 BigQuery. You can calculate Unique users by counting the unique values of the 'user_
GA4 Bigquery
How to access nested field in GA4 BigQuery data table
Consider the following data table: This data table is for Nov 17, 2025 which is denoted by events_20251117 Let
GA4 Bigquery
GA4 BigQuery Query Optimization
In this article, I will show you how to write the same query (for extracting GA4 data in BigQuery) in
Voice AI
CRMs like GHL are overkill for building Voice AI Agents.
Using a CRM (like GHL) is Overkill for Voice AI Agent Development. ‘GoHighLevel’ (GHL) is a great AI-first CRM and
Voice AI
How To Bill Your Voice AI Clients Like A Pro.
If you're building voice AI agents for clients, you need to understand how billing really works. Because it&
Data Analysis
Best Types of Charts in Excel for Data Analysis, Presentation and Reporting
This article will show you the best Excel charts for data analysis, presentation, and reporting. You will learn about the
GA4
GA4 Scopes – User, Session, Event & Item scopes
Your GA4 and Looker Studio reports may be all wrong if you don’t understand the concept of scopes. Most
GA4 Bigquery
Understanding the BigQuery User Interface
Google BigQuery is a product of the Google Cloud Platform. BigQuery is a data storage and management system used to
GA4
gtag.js – Google Tag in Google Analytics 4 and beyond
What is Google Tag? The Google tag is just a new name for the global site tag (gtag.js). Global
Voice AI
Voice AI Knowledge Base Creation Best Practices
In this guide, I show you what content to include in the knowledge base (KB) versus the global and state-specific
GA4
GA4 Direct Traffic Spike: Common Causes and How to Fix Them
Understanding Referrer. To understand how direct traffic works, you first need to understand the concept of the referrer. To understand
Voice AI
LLMs can hallucinate even the most reliable data sources.
When you use tools like ChatGPT, Perplexity, or other AI assistants for topics such as GA4, GTM, or BigQuery, it’
GA4
GA4 Regex (Regular Expressions) Tutorial
Understanding GA4 regex is crucial for unlocking the full potential of Google Analytics 4’s data filtering and customization capabilities.