Pocket Guide to Do It Yourself Usability Testing

Usability testing is a technique used to evaluate website usability, i.e. how easy it is for visitors to use

Which Chart Type Works Best for Summarizing Time-Based Data in Excel

The following are the best chart types for summarizing time-based data in Excel: 1. Line chart 2. Clustered column

How to advertise on Facebook for FREE with unlimited budget

You can realistically advertise on Facebook or any other marketing platform (like Google Ad, Twitter, etc.) for FREE as long

Website Navigation Best Practices.

Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even a little difficulty

Every dynamic variable in voice agent needs a fallback.

Retell AI Current Time Awareness has a reliability problem.

Retell AI ships a feature called Current Time Awareness.  You set a timezone, and the platform is meant to inject

The 80/20 Rule of Voice Agent Development

I have been testing a voice agent for the last 3 weeks. That seems like a lot of testing. Yes,

Understanding Retell AI Transfer Screening Agents.

Open the Retell AI dashboard, and you will find a tab labelled "Transfer Screening Agents."  Click on the

Abuse Ladder in Voice AI - Stop hostile calls from spiralling

What is the Abuse Ladder in Voice AI? The abuse ladder is a short, structured response script for when a

Why Conversion Volume Optimization is better than CRO

One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the

Is Your Conversion Rate Statistically Significant?

The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization

What Matters More? Conversion Volume or Conversion Rate – Case Study

What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate:

Learn to Analyze & Report above Average

Nobody wants to be average, and yet we all love averages.  That is why our analytics reports are all jam-

Maths and Stats behind Web Analytics – Beginners Guide

The following article is an excerpt from my best selling book: Maths and Stats for Web Analytics and Conversion Optimization

How to use Google Analytics 4 Event Builder

Introduction to Google Analytics 4 Event Builder Google Analytics 4 Event Builder is a tool that allows users to create

Manage automatic event detection in Google Analytics 4

What is ‘Manage automatic event detection’ in GA4? The “Manage automatic event detection” feature in GA4 allows users to configure

When to split your voice agent - The Bleed Test Framework.

I built Mark, a voice receptionist for an HVAC company. He runs on Retell, the platform we use to host

Advertising Snapshot in Google Analytics 4 (GA4)

What is Advertising Snapshot in Google Analytics 4? The Advertising Snapshot report is an advertising workspace in your GA4 property

How to connect Google Analytics 4 with Google Data Studio

Google Analytics 4 (GA4) gives you insight into website performance, how users come to your website, and their behaviour. You

Google Analytics 4 Subproperties Tutorial

What is a subproperty in Google Analytics 4 (GA4)? A subproperty is like a typical GA4 property, but it gets

How to link Google Analytics 4 with Adsense

Why you should link Google Analytics 4 with Adsense. The following are the advantages of linking your GA4 property with

How to Install Google Analytics 4 on Shopify

The following is the 10,000-foot view of installing Google Analytics 4 (GA4) with Shopify: 1. Understand the correct

Google Analytics 4 Migration Checklist - Upgrade to GA4

This GA4 migration checklist will teach you how to upgrade to Google Analytics 4. You will learn to set up

Why your Voice prompt needs a clean-up pass

Advanced Google Analytics Tracking – HTML DOM – Tutorial

Have you ever wondered how tracking is actually implemented on a website? How you can actually track downloads, form field

How to create a remarketing audience in Google Analytics 4 (GA4)

Google Analytics 4 Remarketing audience overview A remarketing audience is a list of users you want to re-engage with

How to build Comparisons in Google Analytics 4 (GA4)

What are comparisons in Google Analytics 4? The comparisons (advanced segments) in Google Analytics 4 allow you to evaluate subsets

Understanding Automated Insights in Google Analytics 4 (GA4)

What is Automated Insights in Google Analytics 4? Automated insights in Google Analytics 4 are generated automatically using a machine

Google Analytics 4 Audiences Tutorial

Google Analytics 4 Audiences overview. In the context of Google Analytics 4, an audience is a group of users that

Top Google Analytics 4 Tools, add-ons and resources

In this article, I have shared the top Google Analytics 4 tools, add-ons and resources we often use internally.