Data Analysis
KPI Meaning, Examples, Calculation & Dashboard Tutorial
What is a key performance indicator (KPI)? A key performance indicator (or KPI) is a metric that is one of the most important indicators of
Blog
Insights on Voice AI, GA4, and data analytics
GA4
GA4 Attribution Models Explained: How to Choose the Right One
Learn about GA4 attribution models and how to choose the right one for your business. Understand different models for better marketing insights and conversions. What
Google Data Studio
Google Data Studio Tutorial
I am very excited to teach you how to use Google Data Studio to visualise and analyse data. What is Google Data Studio? Google Data
Voice AI
Installing Caveman to Cut Claude Code Token Costs by 75%
What Is Caveman? Caveman is a Claude Code skill that makes Claude respond like a caveman, stripping out all the filler words while keeping full
Voice AI
How to A/B Test in Retell AI
Most businesses deploy a voice AI agent and just hope it works. The smart ones test two versions against each other. Retell AI has a
GA4
How to find whether a website uses GTM Server Side Tagging
To determine whether a website used GTM Server Side tagging follow the steps below: Step-1: Right-click on a web page in the Google
GA4 Bigquery
Understanding engagement_time_msec in GA4 BigQuery
What is engagement time? Engagement time is the total amount of time a user spends actively engaged with your website or app. "Actively engaged&
GA4
How to Track Phone Calls in Google Analytics 4
What is phone call tracking in GA4? In GA4, “phone call tracking” means treating call‑related actions as events so you can report on and
Voice AI
Automated Alerts in Retell AI to Monitor Voice AI Operations
Running a voice AI operation without monitoring is like driving at night with your headlights off. Everything might be fine until it suddenly is not.
Voice AI
Self-hosted n8n webhooks not working? Here is the fix.
If you've self-hosted n8n on a VPS and your webhooks from Retell AI, GoHighLevel, Twilio, or any other service are failing with
GA4
How to use DebugView report in Google Analytics 4 (GA4)
What is DebugView report in Google Analytics 4? This report allows you to monitor debugging events from your website or mobile app in real time,
Voice AI
How to Correctly Self Host n8n on Hostinger VPS.
Self-hosting n8n is not optional but a necessary evil. When a single workflow can use up to 80% of your monthly executions in a
GA4
GA4 Mobile App Tracking - Firebase Integration
Introduction to Firebase. Firebase is a mobile app development platform. We use Firebase to add mobile app data streams to our GA4 property. Firebase provides
GA4
How To Set Up User ID in GA4 - Cross Device Tracking
What is a User ID in GA4? GA4 User ID is a unique alphanumeric string (e.g., GdffTeeD453589) assigned to a user to identify them
GA4
Creating GA4 Assistant via Claude for your customers.
What Is a GA4 Assistant? A GA4 Assistant is a dedicated Claude project configured to work as a personal Google Analytics 4 analyst. Think of
GA4
How to remove (other) in GA4 reports and avoid Cardinality
When using GA4 reports, you should avoid cardinality wherever possible. That’s how you can remove the (other) row from appearing in your reports. What
GA4
How to Uninstall GTM Server Side Tagging
Nobody talks about this. Everyone's busy writing guides on how to SET UP GTM server-side tagging. But what happens when: → The Google
GA4
Event Parameters in Google Analytics 4 (GA4)
Event parameters in Google Analytics 4 (GA4) are additional information about an event that is sent along with the event. There are three types of
GA4
Using Subfolder for GTM Server Side Tagging (Same Origin Tracking)
Use a sub-folder instead of a subdomain for GTM server-side (SS) tagging. Most developers use subdomains for SS tagging, and not just any
GA4
GTM Server Side Tagging - Setup Guide
Understand client side tagging before Server Side Tagging. To really understand server-side Tagging, you first need to understand client-side Tagging. The Tagging setup
GA4
Tracking Events in GA4 (Google Analytics 4)
Navigate Learn to track events in GA4 (Google Analytics 4) through this step by step guide. What are GA4 events? An event is a user
GA4
Tracking Organic Traffic in GA4 - Complete Guide
To conduct organic search traffic analysis in GA4, we will create a new exploration report from scratch. This new report would have nine tabs. Each
GA4
GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
Understanding GA4 user properties is a game changer for anyone looking to understand their audience really well. GA4 user properties let you define custom attributes,
GA4
GA4 Certification Exam: Questions, Answers for Skillshop (GAIQ)
Prepare for the GA4 Certification Exam with this guide. Access questions and answers to help you pass the Skillshop (GAIQ) exam and boost your Google
Voice AI
The correct way to setup Cal.com for Voice AI.
Cal.com is an open-source, API-driven scheduling platform you can run hosted or self-hosted. Unlike Calendly, it is designed to be embedded
GA4
GA4 (not set) - Guide to fixing (not set) issue
Learn to fix GA4 (not set) issues through this step by step guide. Note: The (not set) and unassigned traffic issues in GA4 are closely
GA4 Bigquery
How to access GA4 Sample Data in BigQuery
If you don’t have your own GA4 data in BigQuery, you can query the GA4 sample data available via BigQuery Public datasets. The sample
GA4 Bigquery
How to access BigQuery Public Data Sets
BigQuery provides many public datasets you can use for practice. A public dataset is stored in BigQuery and made available to the general public through
GA4 Bigquery
Calculating New vs Returning GA4 Users in BigQuery
First things first. Both ‘New’ and ‘Returning’ GA4 users need to be manually calculated in BigQuery. They are not available as default fields in the
GA4 Bigquery
Extracting GA4 User Properties in BigQuery
User properties in GA4 are attributes of your website visitors, such as age, gender, geographic location, language preference, membership level, etc. Technically speaking, a user