GA4
utm_source_platform in Google Analytics 4
The ‘utm_source_platform’ is a key of a UTM parameter which is used to send the name of the
GA4
GA4
utm_content (campaign content) in Google Analytics 4
‘utm_content’ is a key of a UTM parameter which is used to send information related to campaign content (ad
GA4
utm_term (campaign term) in Google Analytics 4
‘utm_term’ a key of a UTM parameter which is used to send the information related to the campaign term
GA4
utm_campaign (campaign name) in Google Analytics 4
‘utm_campaign’ is a key of a UTM parameter which is used to send the name of the custom campaign
GA4
utm_medium (campaign traffic medium) in Google Analytics 4
‘utm_medium’ is a key of a UTM parameter which is used to send information related to the traffic medium
GA4
utm_source (campaign traffic source) in Google Analytics 4
‘utm_source’ is key of a UTM parameter which is used to send information related to the traffic source of
GA4
utm_id (Campaign ID) in Google Analytics 4.
‘utm_id’ is a key of a UTM parameter which is used to send information related to the unique identification
GA4
Use the Data Manager API instead of the Measurement Protocol
Google has moved the Measurement Protocol into maintenance mode. No new features are planned for it. If you send server-
GA4
The best platform for GTM Server Side Tagging
Over the past few years, I’ve tested both native GCP (Google Cloud Platform) setups and third‑party “easy” platforms
GA4
How to Mix GA4 Dimensions & Metrics of Different Scopes?
When you conduct a downward analysis, mixing dimensions and metrics of different scopes is not problematic in GA4 reports. It
GA4
Data deletion requests in Google Analytics 4 (GA4)
When you schedule data deletion in GA4 (via Admin > Data Collection and modification > Data deletion requests), Google give
GA4
Google Analytics 4 Data Delays Guidelines
Should you wait for 24 hrs, 3 days, 7 days or 12 days before analysing and reporting on your GA4
GA4
Advertising Reports in Google Analytics 4
The Advertising Reports section of the GA4 property is getting a major revamp: You can see now there is a
GA4
'Days to key events' metric in Google Analytics 4
The 'Days to key events' metric in the GA4 Attribution Paths report is not what you think. This
GA4
The Best Reporting Identity for Google Analytics 4
When your GA4 property uses a reporting identity setting other than "Blended", it can underreport conversions, transactions, and
GA4
Google Analytics 4 often report inflated conversion counts by default
The default Key Event counting method used by GA4 properties makes your conversion tracking setup inaccurate by default. The majority
GA4
Retargeting Audiences in GA4 For Ecommerce Websites
Google recently launched two new audience templates in GA4 that directly target your best customers and revenue leakage. These two
GA4
Don't Configure Google Tag via GTM, Google Ads and GA4
You should not configure Google Tag’s settings simultaneously via GTM, Google Ads, and GA4. The Google documentation regarding this
GA4
Google Analytics 4 Custom Metrics Tutorial
What are Custom Metrics in Google Analytics 4 Custom metrics are user-defined metrics. Technically speaking, a custom metric is
GA4
Google Analytics 4 Metrics Tutorial
Introduction to Google Analytics 4 Metrics In GA4, a metric is a number used to measure one of the characteristics
GA4
You Can’t Really Trust Google Analytics 4 Engagement Metrics
GA4 engagement metrics, when gathered via client-side tracking, could be highly inaccurate. Various factors have compromised the accuracy of
GA4
Guide to Google First Party Mode
Introduction to Google First-Party Mode. First Party Mode allows websites to serve tracking scripts from their domain instead of
GA4
Is Safari Undermining Your GTM Server-Side Tagging?
The following are the three simple steps to check whether Safari is limiting even your first-party server-set cookies
GA4
How to use Google Analytics 4 Event Builder
Introduction to Google Analytics 4 Event Builder Google Analytics 4 Event Builder is a tool that allows users to create
GA4
Manage automatic event detection in Google Analytics 4
What is ‘Manage automatic event detection’ in GA4? The “Manage automatic event detection” feature in GA4 allows users to configure
GA4
Advertising Snapshot in Google Analytics 4 (GA4)
What is Advertising Snapshot in Google Analytics 4? The Advertising Snapshot report is an advertising workspace in your GA4 property
GA4
How to connect Google Analytics 4 with Google Data Studio
Google Analytics 4 (GA4) gives you insight into website performance, how users come to your website, and their behaviour. You
GA4
Google Analytics 4 Subproperties Tutorial
What is a subproperty in Google Analytics 4 (GA4)? A subproperty is like a typical GA4 property, but it gets
GA4
How to link Google Analytics 4 with Adsense
Why you should link Google Analytics 4 with Adsense. The following are the advantages of linking your GA4 property with
GA4
How to Install Google Analytics 4 on Shopify
The following is the 10,000-foot view of installing Google Analytics 4 (GA4) with Shopify: 1. Understand the correct