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Google Analytics 4 Custom Dimensions Tutorial
What is a GA4 Custom Dimension? Custom dimensions in GA4 are user-defined dimensions. Technically speaking, a custom dimension is an
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Google Analytics 4 vs Google Ads conversion tracking
Following are the main reasons why certain orders/conversions are recorded in GA4 (Google Analytics 4) but not in Google
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Cohort Exploration Report in Google Analytics 4 (GA4)
Google Analytics 4 Cohort exploration report overview. In terms of web analytics, a cohort is a group of users who
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Understanding Service Worker in GTM Server Side Tagging
What is Service Worker? A Service Worker is a script that can intercept network requests, store data temporarily, and retry
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Google Analytics 4 Attribution Modelling Tutorial
What is Google Analytics 4 Attribution Modelling? Attribution modelling is the process of finding and fixing attribution issues, understanding the
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How to Track Email Campaigns in Google Analytics 4
To track email campaigns in GA4, we will create a new exploration report from scratch. This new report would have
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How to Exclude URL Query Parameters in Google Analytics 4
Introduction to Query Parameters Before you can understand the concept of query parameters, you need to understand the concept of
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The Best Tag Auditing Tools for Google Analytics 4
The objective of tag auditing is to understand how tags are currently being used on the website and which tags
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Roll up Property in Google Analytics 4 – Tutorial
What is roll-up reporting in Google Analytics 4 (GA4)? Roll-up reporting is simply the reporting of data in an aggregated
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How to see full page URLs in Google Analytics 4
Learn how to access complete URLs in GA4. Follow these steps to view GA4 full page URLs for more accurate
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Setup Cross Domain Tracking in Google Analytics 4
What is cross domain tracking in GA4? In GA4, cross-domain tracking involves tracking website users and their activities across two
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How to segment Google Analytics 4 data by data stream
If you have added more than one data stream to your GA4 property, then you can segment the GA4 data
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How to Create Landing Page Report in Google Analytics 4
Google Analytics 4 (GA4) provides a landing page report through which you can determine the top landing pages for your
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Google Signals in Google Analytics 4 - See demographics (gender, age) data
What is Google Signals in GA4 (Google Analytics 4) Google Signals GA4 is an advertising reporting feature through which Google
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Google Analytics Real-time report not working? Here is the fix.
The following could be the main reasons why your GA4 Real-time report is not working and why you are not
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How to Change Attribution Models in Google Analytics 4
You can change attribution models in GA4 through: 1. Model Comparison report. 2. Conversion Paths report. 3. Attribution settings. How
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Google Analytics 4 Explorations Tutorial
GA4 (Google Analytics 4) provides two types of reports: Standard reports and explorations. The following are the various GA exploration
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User Explorer Google Analytics 4 Tutorial
In this article, I am going to talk about the User Explorer report in Google Analytics 4 (GA4) User Explorer
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Understanding Data Sampling in Google Analytics 4 (GA4)
In this article, I will talk about understanding data sampling in Google Analytics 4 (GA4). I will also cover hit
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Tracking Outbound Links/Clicks in Google Analytics 4
In this article, I will show you how to track outbound links (also known as outbound clicks or external links)
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Session Fragmentation Is Ruining Your GA4 Attribution Data
What is Session Fragmentation? Session fragmentation refers to the breaking up of a single user’s session into multiple separate
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(organic) or (not set) as ‘session campaign’ for google / cpc in GA4
Here is why ‘Session campaign names’ for Google Ads traffic (google / cpc) might show as (organic), (not set), (referral), or
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Fixing data threshold issue in Google Analytics 4 (GA4)
GA4 Data threshold is a privacy feature built into a GA4 property that withholds certain data from reports, explorations and
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How to create custom insights in Google Analytics 4 (GA4)
What is GA4 Custom Insights, and why should you use it? One of the most underutilized features of GA4 is
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GA4 – Missing Deep Links in your App [Fixed]
What are deep links in GA4? Deep links are URLs that direct users to a specific page or content within
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Google Analytics 4 Behavioral and Conversion Modeling
What is modeling in GA4? “Modelling in GA4” actually refers to different types of data modelling techniques used within Google
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Google Analytics 4 GDPR Compliance Checklist
DISCLAIMER: This checklist is for informational purposes only and is not a substitute for professional legal advice. Use your discretion.
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Testing Google Analytics 4 via Test Property
What is a GA4 test property? A GA4 test property is like a typical GA4 property but is used only
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Tracking ad impressions and ad clicks in Google Analytics 4
Tracking Ad Impressions in GA4 (Google Analytics 4) Follow the steps below to track ad impressions in GA4 for the
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Google Analytics 4 Data Import Tutorial
Introduction to Google Analytics 4 data import Data import is the functionality provided in Google Analytics 4 which allows you