GA4
Understanding data filters in Google Analytics 4
What are Data filters in Google Analytics 4? In Google Analytics 4 (GA4), you can include or exclude certain event
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How to exclude internal traffic in Google Analytics 4
What is internal traffic in GA4 (Google Analytics 4)? The traffic generated by you or your employees, suppliers and other
GA4
Fixing unassigned issues with GTM Server Side Tagging
You set up GTM server-side tagging. The 40 to 50% of the website traffic is now reported as ‘unassigned’
GA4
Google Analytics 4 Search Console Integration Tutorial
What is the advantage of linking Google Search Console to Google Analytics 4 (GA4)? Google Analytics 4 allows you to
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Event Scoped Custom Dimensions in Google Analytics 4
What is Event Scoped Custom Dimension in GA4? A custom dimension which has an event scope is called an event-
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Google Analytics 4 Dimensions Tutorial
What is a GA4 dimension? In GA4, a dimension is one of the attributes of your website users. For example,
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Google Analytics 4 Custom Dimensions Tutorial
What is a GA4 Custom Dimension? Custom dimensions in GA4 are user-defined dimensions. Technically speaking, a custom dimension is
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Google Analytics 4 vs Google Ads conversion tracking
Following are the main reasons why certain orders/conversions are recorded in GA4 (Google Analytics 4) but not in Google
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Cohort Exploration Report in Google Analytics 4 (GA4)
Google Analytics 4 Cohort exploration report overview. In terms of web analytics, a cohort is a group of users who
GA4
Understanding Service Worker in GTM Server Side Tagging
What is Service Worker? A Service Worker is a script that can intercept network requests, store data temporarily, and retry
GA4
Google Analytics 4 Attribution Modelling Tutorial
What is Google Analytics 4 Attribution Modelling? Attribution modelling is the process of finding and fixing attribution issues, understanding the
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How to Track Email Campaigns in Google Analytics 4
To track email campaigns in GA4, we will create a new exploration report from scratch. This new report would have
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How to Exclude URL Query Parameters in Google Analytics 4
Introduction to Query Parameters Before you can understand the concept of query parameters, you need to understand the concept of
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The Best Tag Auditing Tools for Google Analytics 4
The objective of tag auditing is to understand how tags are currently being used on the website and which tags
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Roll up Property in Google Analytics 4 – Tutorial
What is roll-up reporting in Google Analytics 4 (GA4)? Roll-up reporting is simply the reporting of data in
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How to see full page URLs in Google Analytics 4
Learn how to access complete URLs in GA4. Follow these steps to view GA4 full page URLs for more accurate
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Setup Cross Domain Tracking in Google Analytics 4
What is cross domain tracking in GA4? In GA4, cross-domain tracking involves tracking website users and their activities across
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How to segment Google Analytics 4 data by data stream
If you have added more than one data stream to your GA4 property, then you can segment the GA4 data
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How to Create Landing Page Report in Google Analytics 4
Google Analytics 4 (GA4) provides a landing page report through which you can determine the top landing pages for your
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Google Signals in Google Analytics 4 - See demographics (gender, age) data
What is Google Signals in GA4 (Google Analytics 4) Google Signals GA4 is an advertising reporting feature through which Google
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Google Analytics Real-time report not working? Here is the fix.
The following could be the main reasons why your GA4 Real-time report is not working and why you are
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How to Change Attribution Models in Google Analytics 4
You can change attribution models in GA4 through: 1. Model Comparison report. 2. Conversion Paths report. 3. Attribution settings. How
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Google Analytics 4 Explorations Tutorial
GA4 (Google Analytics 4) provides two types of reports: Standard reports and explorations. The following are the various GA exploration
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User Explorer Google Analytics 4 Tutorial
In this article, I am going to talk about the User Explorer report in Google Analytics 4 (GA4) User Explorer
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Understanding Data Sampling in Google Analytics 4 (GA4)
In this article, I will talk about understanding data sampling in Google Analytics 4 (GA4). I will also cover hit
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Tracking Outbound Links/Clicks in Google Analytics 4
In this article, I will show you how to track outbound links (also known as outbound clicks or external links)
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Session Fragmentation Is Ruining Your GA4 Attribution Data
What is Session Fragmentation? Session fragmentation refers to the breaking up of a single user’s session into multiple separate
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(organic) or (not set) as ‘session campaign’ for google / cpc in GA4
Here is why ‘Session campaign names’ for Google Ads traffic (google / cpc) might show as (organic), (not set), (referral), or
GA4
Fixing data threshold issue in Google Analytics 4 (GA4)
GA4 Data threshold is a privacy feature built into a GA4 property that withholds certain data from reports, explorations and
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How to create custom insights in Google Analytics 4 (GA4)
What is GA4 Custom Insights, and why should you use it? One of the most underutilized features of GA4 is