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Understanding Data Sampling in Google Analytics 4 (GA4)
In this article, I will talk about understanding data sampling in Google Analytics 4 (GA4). I will also cover hit
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Tracking Outbound Links/Clicks in Google Analytics 4
In this article, I will show you how to track outbound links (also known as outbound clicks or external links)
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Session Fragmentation Is Ruining Your GA4 Attribution Data
What is Session Fragmentation? Session fragmentation refers to the breaking up of a single user’s session into multiple separate
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(organic) or (not set) as ‘session campaign’ for google / cpc in GA4
Here is why ‘Session campaign names’ for Google Ads traffic (google / cpc) might show as (organic), (not set), (referral), or
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Fixing data threshold issue in Google Analytics 4 (GA4)
GA4 Data threshold is a privacy feature built into a GA4 property that withholds certain data from reports, explorations and
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How to create custom insights in Google Analytics 4 (GA4)
What is GA4 Custom Insights, and why should you use it? One of the most underutilized features of GA4 is
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GA4 – Missing Deep Links in your App [Fixed]
What are deep links in GA4? Deep links are URLs that direct users to a specific page or content within
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Google Analytics 4 Behavioral and Conversion Modeling
What is modeling in GA4? “Modelling in GA4” actually refers to different types of data modelling techniques used within Google
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Google Analytics 4 GDPR Compliance Checklist
DISCLAIMER: This checklist is for informational purposes only and is not a substitute for professional legal advice. Use your discretion.
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Testing Google Analytics 4 via Test Property
What is a GA4 test property? A GA4 test property is like a typical GA4 property but is used only
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Tracking ad impressions and ad clicks in Google Analytics 4
Tracking Ad Impressions in GA4 (Google Analytics 4) Follow the steps below to track ad impressions in GA4 for the
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Google Analytics 4 Data Import Tutorial
Introduction to Google Analytics 4 data import Data import is the functionality provided in Google Analytics 4 which allows you
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Total vs Active, New, Returning users in Google Analytics 4
The unofficial definitions of GA4 Users that Google won’t tell you (But you need to know for accurate data
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Understanding Google Analytics 4 Sessions
The best way to understand Google Analytics 4 sessions is to compare them with Universal Analytics (GA3) sessions. Key differences
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ChatGPT Workflow That Simplifies GA4 Data Analysis
If you want to analyze GA4 data in ChatGPT and ask questions or do data visualization, etc, then do the
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Google Analytics 4 vs Universal Analytics: The Key Differences
Learn what to expect when comparing GA4 vs Universal Analytics (GA3) data. After setting up Google Analytics 4, you might
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Google Analytics 4 Measurement ID and Property ID
Learn all about Google Analytics Measurement ID and Property ID. Google Analytics 4 properties use a Measurement ID and not
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Create Content Groups in Google Analytics 4
What is content grouping in Google Analytics 4 (GA4)? In the context of GA4, content grouping is a grouping of
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Tracking single page apps in Google Analytics 4
Introduction to single-page applications Single-page applications (SPAs) are web-based applications or websites that load all the content
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Which Conversion Window to use in Google Analytics 4
What is a Conversion window (aka Key Event Lookback Window) in GA4? In the context of GA4, the ‘conversion window’
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Using Funnel Exploration Report in Google Analytics 4
In this article, I am going to talk about how to use the funnel exploration report in Google Analytics 4
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Google Analytics 4 Cookieless Tracking Setup
Learn how to set up GA4 cookieless tracking and track user activity without cookies. Follow our easy guide to ensure
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How to view subdomain traffic in Google Analytics 4
Make sure GA4 Subdomain Tracking is enabled for you. By default, GA4 automatically tracks traffic from all subdomains, provided they
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Google Analytics 4 Calculated Metrics with Examples
What is a Calculated Metric in GA4? ‘Calculated metric’ is a type of user-defined metric. Another type of user-
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Why Google Ads and Google Analytics data don’t match & how to fix it
I am often asked this question: “Why don’t my Google Ads and Google Analytics 4 data match?” and my
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Google Analytics 4 Scroll Tracking Tutorial
Scroll tracking allows you to measure how website users engage with your content. It also can change an unnecessarily high
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Why GA4 Audiences not showing in Google Ads
The following are the top reasons why your GA4 audiences not showing in Google Ads: 1. Not enough time has
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How to use Google Analytics 4 with iframe
Challenges with Iframes and GA4. Iframe and GA4 are not a match made in heaven. #1 Same-origin policy The
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Google Tag Manager Event Tracking Tutorial
How to track Google Analytics events via Google Tag Manager You can track Google Analytics events via Google Tag Manager
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What are predictive metrics in Google Analytics 4 (GA4)
In this article, I am going to talk about predictive metrics in Google Analytics 4 (GA4). Predictive metrics overview Google