GA4
Google Analytics 4 Channels, Source and Medium explained
Google Analytics 4 provides many reports on acquisition through which you can understand traffic acquisition (i.e. how you are
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Path exploration report in GA4 (Google Analytics 4) – Path analysis
In this article, I am going to talk about how to use the path exploration report in Google Analytics 4
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How to use Microsoft Clarity with GA4 (Google Analytics 4)
Introduction to Microsoft Clarity and GA4 (Google Analytics 4) Many people don’t know, but you can also integrate Microsoft
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GA4 vs GA4 360 – Pricing, Limits, Billing and more
The two versions of GA4 Google Analytics 4 (GA4) comes in two flavours: GA4 Standard and GA4 360. User interface
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Setup Enhanced Conversions for Leads using Data Layer in Google Tag Manager
In this article, I am going to talk about how to set up enhanced conversions for leads using the data
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Self-referral Google Analytics 4 – Referral exclusion GA4
What is referral traffic in GA4? Referral traffic is a GA4 session that starts with a referrer being passed by
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GA4 Attribution Paths (Conversion Paths) Report
What is the Attribution Paths report in GA4? The ‘Attribution Paths’ report is one of the ‘Advertising’ reports in GA4
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Google Tag Manager Tutorial
What does the Google Tag Manager do? Google Tag Manager (also known as GTM) is a free tag management solution
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GA4 Attribution Models Explained: How to Choose the Right One
Learn about GA4 attribution models and how to choose the right one for your business. Understand different models for better
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How to detect GTM Server Side Tagging
To detect the GTM Server Side tagging on a website, follow the steps below: Step-1: Right-click on a web page
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How to Track Phone Calls in Google Analytics 4
What is phone call tracking in GA4? In GA4, “phone call tracking” means treating call‑related actions as events so
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How to use DebugView report in Google Analytics 4 (GA4)
What is DebugView report in Google Analytics 4? This report allows you to monitor debugging events from your website or
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GA4 Mobile App Tracking - Firebase Integration
Introduction to Firebase. Firebase is a mobile app development platform. We use Firebase to add mobile app data streams to
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How To Set Up User ID in GA4 - Cross Device Tracking
What is a User ID in GA4? GA4 User ID is a unique alphanumeric string (e.g., GdffTeeD453589) assigned to
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Creating GA4 Assistant via Claude for your customers.
What Is a GA4 Assistant? A GA4 Assistant is a dedicated Claude project configured to work as a personal Google
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How to remove (other) in GA4 reports and avoid Cardinality
When using GA4 reports, you should avoid cardinality wherever possible. That’s how you can remove the (other) row from
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How to Uninstall GTM Server Side Tagging
Nobody talks about this. Everyone's busy writing guides on how to SET UP GTM server-side tagging. But what
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Event Parameters in Google Analytics 4 (GA4)
Event parameters in Google Analytics 4 (GA4) are additional information about an event that is sent along with the event.
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Using Subfolder for GTM Server Side Tagging (Same Origin Tracking)
Use a sub-folder instead of a subdomain for GTM server-side (SS) tagging. Most developers use subdomains for SS tagging, and
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GTM Server Side Tagging - Setup Guide
Understand client side tagging before Server Side Tagging. To really understand server-side Tagging, you first need to understand client-side Tagging.
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Tracking Events in GA4 (Google Analytics 4)
Navigate Learn to track events in GA4 (Google Analytics 4) through this step by step guide. What are GA4 events?
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Tracking Organic Traffic in GA4 - Complete Guide
To conduct organic search traffic analysis in GA4, we will create a new exploration report from scratch. This new report
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GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
Understanding GA4 user properties is a game changer for anyone looking to understand their audience really well. GA4 user properties
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GA4 Certification Exam: Questions, Answers for Skillshop (GAIQ)
Prepare for the GA4 Certification Exam with this guide. Access questions and answers to help you pass the Skillshop (GAIQ)
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GA4 (not set) - Guide to fixing (not set) issue
Learn to fix GA4 (not set) issues through this step by step guide. Note: The (not set) and unassigned traffic
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GA4 Conversion Tracking (Key Events) Tutorial
What are Conversions in Google Analytics 4 (GA4)? A conversion is a goal/objective for setting up a website or
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GA4 Scopes – User, Session, Event & Item scopes
Your GA4 and Looker Studio reports may be all wrong if you don’t understand the concept of scopes. Most
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gtag.js – Google Tag in Google Analytics 4 and beyond
What is Google Tag? The Google tag is just a new name for the global site tag (gtag.js). Global
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GA4 Direct Traffic Spike: Common Causes and How to Fix Them
Understanding Referrer. To understand how direct traffic works, you first need to understand the concept of the referrer. To understand
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GA4 Regex (Regular Expressions) Tutorial
Understanding GA4 regex is crucial for unlocking the full potential of Google Analytics 4’s data filtering and customization capabilities.