Insights on Voice AI, GA4, and data analytics
What is Session Fragmentation? Session fragmentation refers to the breaking up of a single user’s session into multiple separate sessions due to various factors.
Here is why ‘Session campaign names’ for Google Ads traffic (google / cpc) might show as (organic), (not set), (referral), or (direct) in GA4, despite auto-
GA4 Data threshold is a privacy feature built into a GA4 property that withholds certain data from reports, explorations and API requests when the threshold
What is GA4 Custom Insights, and why should you use it? One of the most underutilized features of GA4 is “Custom Insights“. Almost every GA4
If you want to advertise on any marketing platform for free with an unlimited marketing budget then you need to focus on optimizing just one
What are deep links in GA4? Deep links are URLs that direct users to a specific page or content within an app or website rather
What is modeling in GA4? “Modelling in GA4” actually refers to different types of data modelling techniques used within Google Analytics 4. GA4 offers the
DISCLAIMER: This checklist is for informational purposes only and is not a substitute for professional legal advice. Use your discretion. What is GDPR? GDPR stands
What is a GA4 test property? A GA4 test property is like a typical GA4 property but is used only for testing purposes. It should
Tracking Ad Impressions in GA4 (Google Analytics 4) Follow the steps below to track ad impressions in GA4 for the ads served within your website:
Introduction to Google Analytics 4 data import Data import is the functionality provided in Google Analytics 4 which allows you to upload data from external
The unofficial definitions of GA4 Users that Google won’t tell you (But you need to know for accurate data extraction and analysis!) My definitions
The best way to understand Google Analytics 4 sessions is to compare them with Universal Analytics (GA3) sessions. Key differences between GA3 (Universal Analytics) and
If you want to analyze GA4 data in ChatGPT and ask questions or do data visualization, etc, then do the following: 1) Download your GA4
The two biggest complaints I often hear about GA4 are the Google Analytics data API quota limits and the daily BigQuery export limits. Standard GA4
Follow the steps below to create a new Google Cloud Platform account with billing enabled: Step-1: While logged into your Google account, navigate to
Once you have successfully created your Google Cloud Platform account, Google will automatically create a new project for you called ‘My First Project‘. But we
Learn what to expect when comparing GA4 vs Universal Analytics (GA3) data. After setting up Google Analytics 4, you might be interested in comparing its
Prompt Engineering is the practice of crafting structured and precise text-based instructions to guide AI models like ChatGPT in generating accurate and optimised SQL
Learn all about Google Analytics Measurement ID and Property ID. Google Analytics 4 properties use a Measurement ID and not a Tracking ID. Introduction to
What is Google BigQuery? Google BigQuery is one of the products of the Google Cloud platform. BigQuery is an enterprise-level data warehouse from Google
What is content grouping in Google Analytics 4 (GA4)? In the context of GA4, content grouping is a grouping of content groups. Content grouping is
Introduction to single-page applications Single-page applications (SPAs) are web-based applications or websites that load all the content required for the page on
What is a Conversion window (aka Key Event Lookback Window) in GA4? In the context of GA4, the ‘conversion window’ (Key event lookback window) is
Impact of Google Advanced Consent Mode on GA4 BigQuery Google Advanced Consent Mode can corrupt your GA4 BigQuery Export if you don’t deal with
In this article, I am going to talk about how to use the funnel exploration report in Google Analytics 4 (GA4). Overview of funnel exploration
Learn how to set up GA4 cookieless tracking and track user activity without cookies. Follow our easy guide to ensure privacy-friendly analytics in GA4.
Make sure GA4 Subdomain Tracking is enabled for you. By default, GA4 automatically tracks traffic from all subdomains, provided they share the same root domain;
What is a Calculated Metric in GA4? ‘Calculated metric’ is a type of user-defined metric. Another type of user-defined metric in GA4 is
I am often asked this question: “Why don’t my Google Ads and Google Analytics 4 data match?” and my answer is usually, “I can’